Social media marketing boosts brand awareness, visibility, and other factors resulting in sales. It promotes branding through sites like Facebook, Instagram, and others.
Social media marketing is an essential component of Digital marketing services. With the support from other sectors, social media marketing can do wonders.
According to Forbes, 97% of marketers are using social media to boost their business. And 78% of salespeople outsell their peers by using social media.
That is, social media marketing helps businesses improve brand image and reach clients. Social media makes it easy for customers to contribute to the brand messaging as well. Yet, not every business is eager to use this affordable medium.
In fact, studies show that half of all small businesses do not promote their business on social media. If the latter sounds like you, go ahead and read on. And learn how social media marketing can help you grow a solid business:
What are the Benefits of Social Media Marketing?
Social Media Marketing is a great way for cost-effective promotions across web.
Cost-Effective Promotions
Many companies slash their marketing budget to save money. But promotion is crucial to selling. Social media marketing will save you here. It also helps businesses keep in touch with customers easily.
The good news is that even a short amount of time in social media matters. As HubSpot reports, 84% of marketers were able to boost traffic by using social media only six hours per week. It also helps reduces costs without compromising results. In addition, social media paid promotion is usually cheaper than other forms of marketing. Ads on Facebook and Twitter can be affordable, depending on your campaign.
Increased Brand Awareness
Social Media Marketing helps to create more Brand Awareness, Brand Loyalty & Brand Authority.
Social media is an effective digital marketing tool that builds your business’s visibility. It’s less costly too.
Also, a strong social media strategy will boost brand awareness. As a result, you will be able to connect with a larger audience base. Study shows that 91% of marketers say that social media boosts brand exposure.
Start with, creating a business page and work on gaining followers. You can then go for paid promotions for extra boosting.
And make sure to have people interact with your post. It will help to increase brand awareness and followers.
Improved Web Search Rankings
Social media can influence web searches, but it can’t directly affect rankings. Thus, by sharing links on your page, you can easily drive traffic to your site.
A study says, over 58% of businesses that use social media see improved search engine rankings.
Besides, you can also increase your site ranking by promoting content on social media. Because creating quality content will bring you more leads. And more time spent on your page indicates to Google that your page is valuable. Also, it helps you to be ranked higher in the SERPs as well.
Customer Satisfaction
Social Media is a great way to communicate with customers and establish a positive brand voice.
Customers prefer human responses over automated ones to their comments. And using social media is a great way to interact with them. Thus, respond personally if you wish to enhance their experience. This will help your brand be easily remembered during a problem.
So, whenever you post, consider converting a lead into a loyal customer. Try responding to comments with a personal touch. If you do, your conversion rate will be higher. Remember, brands that go out of their way to please customers tend to gain loyalty.
Improved Brand Loyalty
For small businesses, it is a must to have social media marketing strategies. As they cannot invest a huge amount in customer satisfaction. But once you reach a certain level, you will start to receive loyal customers for your brand.
One study found that social media marketing improves customer loyalty. Thus, connecting with your leads will help to build stronger relationships. Moreover, if you commit yourself to your clients, you will surely win their hearts.
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More Brand Authority
Customer satisfaction and brand loyalty are vital to your business’s success. And satisfied customers will tell others about your business.
Businesses appear more credible when they post original content and respond to customers. Therefore, focus on both customer satisfaction and brand loyalty. And once you have some satisfied customers that speak highly of your brand. Wait and watch, as they will do the advertising for you.
Increased Conversions
And speaking of conversion, more visibility means greater chances for conversion. As each post encourages viewers to visit your website and increasing website traffic.
Studies suggest, over 51% of marketers cite building relationships with consumers boosts sales.
So, be sure to convey a positive opinion of your organization to potential clients. The better the impression, the longer they’ll remember your brand. Social media marketing will also improve the credibility of your business.
And since consumers prefer dealing with people, social media helps them feel more at ease.
In an era where people use social media to stay connected. Why not throw your brand into the mix?
Some Tips That You Need
Social media can be useful for marketing. But there are some rules to win the game. Here are a few tips to generate more social media engagement:
Use Great Visuals
Using great visuals and striking copies are effective way to present things in Social Media. Courtesy: McDonald’s
Visual appeal is what gets people to stop scrolling and read your post. So be sure to focus on visuals. And by combining great content and images, you’ll boost search engine traffic in no time. Make sure they are user-friendly & relevant to your audience.
Write Good Copies
As we just said, remember if pictures get people to stop, good writing makes them click. And if they find your content useful, they will gradually start to rely on you. Thus, always create engaging content that offers value to your customers.
Don’t Always Promote
Don’t post about your business or products every time. Share industry-related stories and articles to gain engagement with a larger audience. This will also assist you in collaborating with other organizations within your niche.
Use Relevant Hashtags
If you’re not using hashtags, you are missing a lot of opportunities to get noticed. Hashtags play an important role in social media marketing. It is an excellent way to organize and makes content more discoverable. It also gives users access to relevant content from people and businesses. Thus, make sure to include proper hashtags in your posts.
Be Brief
Remember that your audience is always distracted. And as statistics suggest, they only have a three-second attention span. So be sure to use these three seconds wisely. You can do this by keeping your content short and easy to read. Furthermore, it will help you communicate clearly and engage audiences.
Post at Key Times
This depends on the social media platform you are using. But be sure that you’ll get a huge audience with the right timing. Research online and figure out the best time is to post on social media platforms. Also, keep an eye on the post frequency.
Involve the Readers
Finally, involve the readers. Try to put engaging questions into your post to encourage discussion. This will help you get more reach. Additionally, it will help you gain more brand authority. And in the long run, customers will rely on the information provided by you more.
Final Thoughts
By now the importance of social media marketing should be clear to you. If your business doesn’t already have the appropriate profiles, consider creating them ASAP!
Get a few likes, shares and keep on posting engaging content. But, remember to focus on customer satisfaction as well. This will help build a strong brand presence on these platforms. Hence, with the right strategy, traffic will grow, SEO will improve. And most importantly, your conversion rates will skyrocket.
However, if you’re not sure, then we can help. Get affordable Digital Marketing and SEO services from us in Melbourne and all across Australia. Feel free to call or drop a line whenever you want! It will be a pleasure to talk!
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