Want to learn how to create an SEO strategy that gives you results better than you expected? Then this blog post is for you!
We live in a world where everything is just a click away. The Internet has opened up a whole new world of opportunities and businesses for people who understand how to market themselves effectively.
While there are countless marketing strategies out there, they’re often too complicated to implement and take months or years to work.
It’s not enough to have a killer website, blog, and social media presence. You need to have a comprehensive plan that combines them all.
In this blog post, we’ll show you the steps to creating a strategy that works.
Site audit
To start off, you’ll need to perform a site audit. A site audit is a process of determining what your website is lacking and what it’s good at. This is a crucial step because it helps you to know what areas you should focus on and what areas you shouldn’t focus on.
It is the most important part of your SEO strategy. You need to analyse the structure, content, and performance of your site.
You can do this manually by checking your site yourself, or you can hire an SEO company to do it for you.
I’m a huge fan of the Google Webmaster Tools. It’s free, simple, and very effective. But for a deeper dive into your site’s SEO health, I recommend you check out SEMrush/Ahrefs.
You can start with this Free SEO Audit
Keywords research
When it comes to SEO, is a two word that almost everyone is afraid of: keywords.
While they’re a necessary evil, keywords can be difficult to master. And yet, it’s important to get the basics right.
Keywords are what people type into search engines when they’re looking for something. If you’re a business owner, they’re what your customers type when they’re trying to find you.
So what exactly do you do with keywords?
Start by analysing your site’s data. If you’ve used a keyword research tool, you’ll be able to see the most popular keywords that your users are typing in.
Now, it’s time to make sure they’re relevant. Are you targeting the wrong keywords? Or are they too broad?
Once you’ve found the right keywords, it’s time to put them to good use.
A common mistake is to only use keywords on your homepage.
But, keywords aren’t just for your homepage. They’re for every page on your site.
Do some competitor research
Before you start planning, you should know what’s working for your competitors.
The reason is, why invent a mediocre strategy when you can replicate what’s already working?
You can do this by either finding out from their website or by using tools like Ahrefs.
If you’re looking at an older site, you can even use an online tool like Screaming Frog to find out everything about the website.
Once you’ve found out the basics, it’s time to look at what they’re doing that’s working.
For example, one of the things I noticed when I did a quick competitor research was that they were using long-tail keywords.
So I started using the same keywords to test out my own site, and sure enough, it outperformed theirs!
Another thing I noticed was that they were using a sitemap. This is something that you should be using as well.
I’ve seen websites that have thousands of pages on a single website. If you want to rank on Google, you need to have a sitemap.
It’s also important to note that you shouldn’t be copying your competitors. There’s a reason why you’re on the first page of Google – you’ve created something amazing!
You need to stand out and offer something that your competitors can’t.
Create valuable content
Creating valuable content is the first step to creating an effective SEO strategy.
The goal here is to have a clear vision of what you’re trying to accomplish, whether that’s driving more organic traffic, increasing brand awareness, or selling more products.
You need to clearly define what you’re trying to achieve, and then figure out how you’ll go about it.
Once you know your goal, you’ll need to figure out what type of content you’ll need to create. This includes both on-page and off-page content.
On-page content is the actual content you’re creating. Think about the keywords, images, and text that you’ll need to create.
Off-page content is any additional content you’ll need to create to improve your site.
The key here is to create content that’s valuable. Content that’s valuable can be helpful, entertaining, or educational.
The goal is to find a mix that resonates with your target audience.
Remember, we get paid in direct proportion to the value we bring to the market place. Create a valuable resource, so you can be there every step of the buying journey.
Align content with search intent
The best SEO strategy is to use keywords and SEO strategies that align with the actual intent of the user. If you’re trying to sell something, for instance, it’s going to be difficult to rank highly if your content is selling shoes or dog food.
If you’re trying to provide a service, such as cleaning, it’s going to be difficult to rank highly if your content is focused on SEO basics.
There is a fine line between these two types of content, and it’s important to know what type of content to create.
Follow all the major on-page SEO rules
Before you can create a strategy that works, you need to have a clear understanding of what works and doesn’t.
That’s why it’s so important to follow all the major on-page SEO rules. Otherwise, you’ll be spinning your wheels trying to find solutions that aren’t working.
On-page SEO is simply a collection of best practices that you can do to optimise your website and increase its chances of showing up in the search results.
To be effective, you need to follow all of the major on-page SEO rules. This includes things like using relevant keywords, optimising titles and meta descriptions, and using the right page load times.
If you’re new to SEO, then this will sound crazy. But if you’ve already mastered the basics of SEO, then you know this is true.
You’ll find that most of the time, you can simply copy what you see your competitors doing and use that as a guide.
For example, a website might use a keyword in its title and meta description, but that doesn’t mean you should.
Backlink strategy
Backlinks are vital to any website, especially if you want to rank on Google and other search engines. These are links to your site from other websites.
You can get a lot of them by writing quality content, but it’s not enough to just write great content and expect the links to come. There needs to be a plan.
Backlinks are links from other websites to yours. They’re an essential component of any website, but they’re often overlooked.
You can’t build links to your site unless you have a strategy for building them. And if you don’t, then you’re missing out on a major source of traffic.
It’s the blueprint for creating links to your website.
The number of backlinks you have is an indication of your site’s popularity, and this can be used to determine the value of your website.
As such, building a backlink strategy is one of the most important things you can do for your website.
Measure your SEO strategy performance
Before you start planning, it’s important to know what you want to achieve. Once you do that, you can put together a plan that will get you closer to your goal.
If you don’t have a clear goal, you’re already lost. But once you do, you’ll be able to measure your progress toward your goal.
You need to have a clear idea of what your goals are when you start. It’s easy to get lost in the sea of options, so it’s best to focus on the most important factors.
For example, we’ll assume you want to rank #1 on Google for a keyword that has an average monthly search volume of 200.
To measure the performance of our strategy, we’ll use the keyword rank tracking tool.
We’ll add some filters and set the keywords to track, and then we’ll run the report.
First, we’ll filter our data by the country, which is Australia, as well as the time period, which is between the years 2022 and 2023.
Improving & updating your website regularly
Website updates are important, but you don’t want to overdo them.
Most websites require an update every few months. If you do nothing, you risk losing out on potential customers. If you’re already doing something, you can see the benefits of updating your website regularly.
There are a few things you can do to ensure that you keep your website up to date.
First of all, set aside time every week to update your site. You don’t need to spend an hour doing it.
You can start by adding new content and updating pages.
Then, you can focus on the content that drives the most traffic. You can do this by looking at your analytics data and analyzing your traffic sources.
For example, you can figure out which keywords are driving the most traffic to your website, and then add new content for those keywords.
This will make your content more valuable to the audience. You can also add new content for low-performing pages and remove outdated content.
Conclusion
In order to be successful, your SEO strategy needs to be flexible. This means that your site needs to be responsive to the changing requirements of search engines, the market, and your own needs.
You need to be able to change your strategy quickly as circumstances change and adapt to new opportunities.
It’s important to know that your site has to be relevant to your potential audience before you start creating content.
The key is to understand what your target audience wants. In order to do that, you need to know where they are coming from.
