The Terminator made quite an impression on me. Its bioengineered characters and the use of Artificial Intelligence (AI) left me speechless. Fast forward to 2021, machines are now performing tasks previously done by humans. All right! We still haven’t gotten to the point where we have crazy robots like the Terminator. But innovations did come a long way. Especially in the AI sector. And with it, the usages of AI in marketing evolved as well.
What is AI?
Artificial intelligence (AI) refers to the replication of human intelligence by machines. They are taught to mimic human actions and think like them. It can also apply to any machine that exhibits intelligence or problem-solving skills.
When was AI-first introduced?
A summer workshop at Dartmouth in Hanover, New Hampshire, led to the birth of AI. Marvin Minsky, Nathaniel Rochester, Claude Shannon, and John McCarthy proposed a workshop. It focused on figuring out ways to make machines think like humans. They also came up with the term “Artificial Intelligence”. To, develop computational models that would allow machines to think logically.
Are Digital Marketing Jobs Doomed by AI?
Automation and artificial intelligence will revolutionize the marketing department. And despite the advancements in AI, human creativity remains too complex. As a result, automation will free humans from all the tedious work. Thus enabling them to focus on greater marketing campaigns.
By using automation tools, marketers can analyze big data and gain valuable insights. They will not only involve in creating campaigns and tracking prospects’ behaviors. But will get full-circle recommendations to all consumer pain points. Despite this, marketers may have to confront some difficulties while using AI.
The first concern is integration. Since you’ll have to work with too much technology to adapt to a changing market. The second problem is prioritization. In other words, it is determining how a company will move forward. Next, you’ll be able to capitalize on the rest of digital marketing’s strategies. This will contribute to the growth of your business.
Artificial Intelligence and Marketing
Artificial Intelligence is now all around us. From your cellphone to search engines and emails, AI is always there to assist you. It helps boost traffic and improve your SEO rankings. In case you’re wondering why SEO services are important in 2021, read our blog.
And marketers aren’t backing down either. They have learned to harmonize themselves with the tools that AI has to offer. Besides, AI is being used to automate processes that depended on humans in the past.
Additionally, very expensive tools are now more affordable. This makes it easier for smaller firms to access AI as well.
But enough talk, let’s look at how Artificial Intelligence could assist your marketing campaigns:
AI is a driving force for machine learning. It relies on algorithms that analyze data and improve through experience. And using machine learning marketers can now predict future outcomes accurately. Here are a few places where machine learning can help you:
Currently, machine learning is helping marketers deliver a superior customer experience. The technology uses algorithms to deliver tailored experiences and suggest appropriate recommendations.
Provides Excellent Help
Furthermore, these systems can help to route complex queries to human counterparts. It can even help brands target customers with outbound marketing.
How to Use Machine Learning for Marketing
Now that you have a better understanding of machine learning, here is how you can apply it.
A machine learning strategy requires pooling all the data together. After which, AI will provide clearer insight into customer wants and needs.
Start with something you understand to create a pattern recognition algorithm. Then use it to train the model.
Finally, you will retest it for accuracy after it’s trained on, say X amount of data. And then you’ll retest it with another Y amount of data so that it can reinforce what it’s found.
Note: You should try to train your AI on at least 1000 data sets.
Once you’ve done the previous works, activate your AI. You can now segment your customer base using the newly-developed machine learning model.
AI in Sales Forecasting
Sales forecasting is vital to all businesses, regardless of the industry. It protects organizations by identifying upcoming risks and addressing them ahead of time. Despite its importance, most companies are far from accurate in these matters.
The fact is that only 28% of sales forecasts are even vaguely accurate. 47% of 90-day forecasts were off by more than 50%.
This is where artificial intelligence joins the sales forecasting game.
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How can Artificial Intelligence help in sales forecasting?
Businesses can improve sales forecasting efforts by using AI to analyze data. The AI can also provide insights, observations, and suggestions for improvement as well.
As AI can predict which prospects will convert. It can even assist in scoring leads. This allows sales agents to concentrate on the right prospects.
Predictive analytics uses data patterns to make better predictions. Entrepreneur magazine report, predictive analytics can make forecasting up to 82% accurate.
Improved Customers Experience
Nowadays, AI is at the forefront of delivering fantastic customer experiences. It is now used by marketers for many different purposes, making it easier to reach customers. Additionally, it helps to create stronger bonds between a brand and its customers.
With the data gained from AI, marketers can learn more about their customers’ wants and needs. Further, they can build profiles of prospective clients and categorize them by interest.
Here are a few ways AI helps improve customer experience:
Provides Better Customer Insights
AI can enhance customer engagement and provide valuable insights. This allows marketers to make informed decisions.
Identify Latest Trends
By mining data and analyzing upcoming trends, Artificial Intelligence can make predictions in real-time. As a result, businesses are now able to offer better quality products to customers.
Programmatic targeting is automating the ad-buying process using AI. Before, ad-buying used to be a long and tedious process. But, AI has made it easier by automating it. It helps targets customers who match an advertiser’s criteria based on cookies. Thus it’s high time to adopt AI targeting.
Getting More Engagement
AI is helping companies engage with their customers in new ways. It tracks emotions and sentiments, using voice, text, and visual analytics. In turn, this helps companies understand their customers better.
Over the last few years, AI has changed content and eCommerce searches. In general, search engine tools do not provide relevant search results for all users. Thus, the combination of AI and search is a perfect match. Since search is only effective if the user receives what he is looking for. As a result, AI can speed up the process of ranking using keyphrases and results analysis.
Nowadays, machine learning models allow for more meaningful connections with audiences. Visual search helps consumers find similar products to ones they already like. Users can now take a picture of a real-world object and get results related to it.
Voice search and digital assistants have made shopping easier than ever before. Users can now use voice commands and conduct searches. In turn, it enhances the shopping experience by making it easier to buy a product.
Imagine responding to thousands of messages from customers every day. It’s tiresome, I know. But, there is a solution. Use Chatbots. Almost every website nowadays has a Chatbot. Using this, customers can inquire, buy, or complain using it. In a moment, we will explore Chatbots in greater depth.
Web Design and UX
Usually, you would need a programmer and designer to build a good website. But, now, AI is used to build websites based on information provided by users. This is also why AI is likely to revolutionize website creation in the coming years. The process takes much less time too. Check out our blog post on user experience to learn more.
Digital marketers now use AI to enhance their content marketing strategies. And online data suggests that content markets must change to thrive. Thus, content creators must stay updated to generate traffic. Online marketing has made this action no longer optional. When dealing with a competitive digital environment, content marketing is essential. How does one do that? Using AI of course.
Creating great content for the marketing industry can take a long time. But imagine a computer system that creates and publishes content. Life would be much simpler, right? Well, you’re in luck, since AI algorithms can already go this far. But, for the time being, they cannot create complex articles yet. Still, AI does provide a great deal of help. Using AI algorithms, simple content can now be published. For example, stock updates, financial reports, and more. Furthermore, AI also offers creators data-driven feedback resulting in more effective content.
Using AI to generate content may attract website visitors and save a great deal of time and effort. AI-powered content curation can make content more relevant and engage visitors better. For instance, it can provide more relevant results based on previously visited pages.
Generate content using natural language
AI isn’t quite advanced enough to have robots write entire articles for your company’s blog. AI is a great tool for creating data-specific content like news, stories, tweets, etc
Review Social Media Content
AI will help you gather and analyze customer information. You can then create targeted content that makes your campaign more effective. The AI data can be used to run targeted advertisements as well. And nowadays, it is almost imperative to have an effective SMM strategy. Having one powered by AI can boost your sales and increase traffic to your website as well.
Get Topic and Keyword Suggestions
With the aid of AI, finding keywords and creating topics has become easier. AI can now tell you what your customers are interested in. You can see metrics related to keywords. This way you’ll be able to solve your writing problems and produce valuable content. You can also use blog post idea generators to help you develop and expand your topics. Answer the Public is one of such tools.
Gain User-generated Content
AI can assist you by analyzing social media posts to collect brand-related content. AI-based software for visual recognition will aid in identifying your products. This data can be used to market your brand and gain a better understanding of your target audience.
Visit our blog post on fresh content to learn more about its importance.
AI helps brands tailor email marketing campaigns. This means personalizing emails based on user preferences and behavior becomes easier. Making it easier to connect with prospects and convert them into clients. AI analyzes a vast amount of data to decide when to contact prospects. Additionally, it lets you know when to send emails, and figure out titles that get the most clicks.
There can be a material margin of error for A/B tests and they often take a lot of time. And AI is your best friend when you need to be specific in an era of hyper-personalized emails.
Optimizing Subject Lines
A good email subject line is not easy to come up with. It used to need a great copywriter and lots of trial and error. But, AI is now making the task simpler. Now the algorithm generates subject lines based on data to drive more click-throughs.
More than 74% of marketers say that personalization leads to higher customer engagement. AI may help your personalization efforts and boost customer engagement as well. AI-enabled software, for instance, can generate personalized email marketing campaigns. These software programs will handle subject line and content personalization. AI can transform general email into a personalized marketing message, increasing client satisfaction.
Finding Optimal Timings
Marketers usually combine statistical analysis and intuition to determine when to send emails. But, AI is now taking the guesswork out of choosing the best time to send emails. Also, it helps businesses determine how often to send emails to them.
Email retargeting can be used to drive sales and decrease cart abandonment rates. Machine learning can help you find these and retarget your emails at the right time.
Chatbots have become a critical tool in digital marketing, where people interact online. It can be used as a digital marketing strategy to generate competitive advantages. It also helps reduce cart abandonment rates. Businesses can now answer frequently asked questions faster by using Chatbots. As a result, a lot of time and money can be saved. Below is a detailed look at what Chatbots can do for them:
Enhances Customer Conversations
In the first place, Chatbots improve customer interactions to the desired standard. Digital marketing isn’t about selling products, as opposed to traditional marketing. It focuses on creating an experience that customers will enjoy. Besides, it keeps prospects engaged and turns them into loyal customers. Using Chatbots, digital marketers can make sure that if a customer is unhappy. To resolve their problems, they can contact online helpdesks, often powered by Chatbots. It enables companies to reach customers previously afraid to talk to humans.
Help Build a Relationship
Second, Chatbots enable digital marketers to better engage with customers. They also gain a deeper understanding of what their customers want. Digital marketers are now able to engage customers to discuss their issues. Chatbots can be used by individuals or teams across many channels. They help customers find solutions to their issues through the online digital helpdesk. This ensures users that they will receive professional help in resolving their issues.
Provide Answers to Customer Questions
The third key use of chatbots is to improve the effectiveness of a campaign. A successful online campaign will need you to understand your target audience well. You will then have to adjust your communications based on that. This requires you to have a piece of in-depth knowledge about their products and services. Chatbots will help you answer them promptly.
While we can’t expect Terminator-like superpowers anytime soon, AI has come a long way. Particularly in the marketing sector. With the support of intuitive AI technologies, marketers can now stay ahead of the curve. And the automation of the process also allows for a more efficient workflow. This will help deliver higher results than today’s algorithm-driven, human-guided algorithm optimization.
There is only one catch, you need to adopt AI quickly. This will enhance brand image and boost sales. So if your business has not yet adopted AI technologies, you should consider doing soon. You can also read our blog to stay up to date with the latest digital marketing trends.
If you are uncertain about what steps to take, you can turn to us. Enjoy cheap SEO solutions from us in the Melbourne area and all over Australia. Our SEO service for small businesses is specially designed. Thus, it is affordable to all!
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Last year was unpredictable due to the pandemic and a worldwide lockdown. That meant some pre-pandemic digital marketing trends did end up coming to light. While, others, however, did not emerge.
Due to the long lockdowns, eCommerce sales have exploded. In addition, social media usage has increased significantly as well. Digital Marketing started to play even more effective roles. This has radically altered the way brands connect with consumers.
In recent years, they have moved from traditional marketing to a more digital approach. And in case you are wondering the digital marketing trends to watch out for. Don’t worry. We’ve got your back. Here are some digital marketing trends to keep an eye out for in the post-pandemic period:
In recent years Artificial Intelligence (AI) has played a minor role in optimizing social media strategies.
But even with the current advancement in technology, even the most intelligent people cannot predict the future. As a result, artificial intelligence should complement human intelligence.
Presently, there are already programs capable of beating games and consumer behavior. In the future, it is very likely artificial intelligence will replace the human mind.
In fact, 47% of digitally advanced firms already have an AI strategy. While 84% of business executives believe that AI gives their company an advantage.
And today, AI is more important than ever for running day-to-day business activities as well as transforming the different facets of business and our daily lives. It helps guide decisions on everything from content strategy to SEO optimization.
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The technologies that enable artificial intelligence progress rapidly and become increasingly affordable too. By analyzing consumer behavior and search patterns, AI can now help businesses understand customers better. Thus, it’s high time for companies to capitalize on AI. If you’re still unsure, see the ways AI can help give your firm a significant boost:
Content Creation and Curation
Content created by AI can be useful in certain areas and may attract visitors to your website. It can also save you lots of time and resources. In fact, AI can now write reports and news based on data and information. To create content, you can make use of Wordsmith, Articoolo, and Quill.
Besides generating the content, AI can also curate it. By utilizing AI in content curation, websites can better connect with visitors and present more relevant content. It can be used to show visitors more relevant content, based on what they’ve already looked at on your site.
Digital and Programmatic Advertising
Digital advertising has been most successful at adopting artificial intelligence.
A large percentage of Google and Facebook’s revenue comes from advertising. AI helps drive personalized targeted advertisements on these platforms by identifying the right audiences. And since it attracts the most investment and with the largest financial returns, the use of AI has been significantly rising. Moreover, there are already platforms incorporating AI. And in time, more will be added to the mix.
Programmatic advertising uses artificial intelligence to automate ad buying, allowing for more accurate targeting.
According to eMarketer, 86.2% of digital display ads in the US should be automated by 2020.
This automation is far more efficient and fast, so conversions are higher. As a result, customer acquisition costs are reduced as well.
Though it is one of the older digital marketing trends, email marketing is still effective if it is properly done.
AI allows brands to tailor email marketing campaigns to specific preferences and user behavior. This makes it easier to connect with prospects and convert them into clients.
It analyzes millions of pieces of data. And then decides on the best days and times to contact prospects. Additionally, it lets you know when to send emails, and figure out titles that get the most clicks.
There can be a material margin of error for A/B tests and they often take a lot of time. And AI is can your best friend when you need to be specific in an era of hyper-personalized emails.
The combination of AI and search is a perfect match since search is only effective if the user gets what they’re looking for. Generally speaking, search engine tools have problems providing relevant results for all users. Thus, AI can aid search engines to rank results more quickly based on key phrases and results analysis. Over the last few years, AI has significantly impacted content and eCommerce search.
There was a time when a good website couldn’t exist without a programmer and designer.
But now, AI is being used to design websites based on information from the user. The website looks professional in much less time too. As a result, AI is set to revolutionize website creation and development in the next few years.
AI also helps in developing intuitive interfaces that make the user experience better by applying intelligent algorithms.
A 2017 survey on personalization revealed that 33% of marketers used AI to provide tailored web experiences. In addition, 63% said that it increased conversions and improved the consumer experience. Therefore, be sure to check out how AI can help boost your business.
Although Chatbots are part of AI, they deserve a section of their own to showcase how awesome they are. Chatbots are comparatively newer among digital marketing trends.
Chatbots assist potential customers with finding answers to frequently asked questions. Furthermore, they can help them find the products and services they need.
Chatbots are predicted to remain important in digital marketing. They enable customers to chat with your business in real-time, day or night. Studies show that Chatbots will power 85% of customer service by 2020. Many customers prefer chatting with chatbots because they can answer questions immediately. They also remember buying history accurately and most importantly never lose patience. Thus, these virtual assistants will remain in the game his year as well.
Chatbots powered by AI is good for answering open questions. They use natural and machine learning expertise to find the perfect response.
Apart from that, Chatbots can serve clients 24/7 and retain their data. They’re friendly too. And the best part, Chatbots can simultaneously respond to multiple requests from several customers. Here are some reasons to get Chatbots:
Quick Customer Support
With a chatbot, people don’t have to wait to get answers. As you can offer help to visitors whenever it is convenient for them. You can also use some pre-set questions and answers relevant to all business and customer types. Likewise, with AI-powered natural learning, your chatbot can engage in real conversations. This will make answering questions to your customers easier.
Getting a bot that offers personalized suggestions will help you achieve one of the most important standards of business. We’re talking about personalized customer service. Upon learning algorithms, the bot can assist customers in making their decisions. Furthermore, it can serve as a reminder and a reference, as well.
Modern marketing nowadays employs a conversational approach. In fact, 82% of consumers want a “quick” response when they ask a question. And brands are adapting to what consumers want. Conversational marketing helps connect marketers and customers in real-time. Chatbots can aid in doing this as well.
Easily Locate Products
With the right chatbot, your customers can explore your site without having to leave the chat. For instance, some bots offer to search and upsell features through chat. Essentially this creates a better customer experience than click-and-search shopping online.
Online shopping cart abandonment rates typically hover around 70%, year in and year out. There are a lot of factors that make customers ditch their carts. However, some shoppers just get distracted, or get caught up with work, and forget about their shopping. Chatbots can remind shoppers about their unattended shopping cart. Thus, your conversion rates will increase.
Chatbots are a great way to build your marketing lists by collecting analytics data. You can receive Facebook profile data from your customers if they sign in with a Facebook profile. You can also request a telephone number, and an email address, for building your marketing lists.
Business owners can gather a lot of data from chatbots these days. And with a chatbot, you have instant marketing lists from email addresses and phone numbers. Combining these data will help you come up with more effective campaigns.
Social Media Marketing
Marketing through social media promotes brand awareness, visibility, and other factors that generate sales. It makes you more visible on sites like Facebook, Instagram, and others.
Social media marketing makes it easy for customers to participate in the branding process. However, not every business uses this affordably accessible medium. Consider these reasons to get a social media strategy if you have not already implemented one.
Many businesses cut their marketing budget to save money, but promotion is crucial in order to sell. This saves you money, as well as keeps your brand relevant among customers. Providing you with cost-effective promotions.
Brand Awareness Boost
Social media is a powerful marketing tool that helps your business promote itself. It’s cheaper too. Moreover, a strong social media strategy will help you build brand awareness and connect with a larger audience as well.
Enhanced Search Ranking
Although social media can influence web searches, it cannot directly affect rankings. Therefore, by sharing links on your page, you can easily drive traffic to your site.
Improved Brand Loyalty
Social media marketing is a must for small businesses, as they cannot invest a lot in customer satisfaction. But, don’t worry. With time and proper strategies, you’ll begin to gain loyal customers through social media channels.
Additionally, a larger online audience means a greater chance for conversion. Because each post plays a role in bringing more traffic to your website. Among marketers, more than 51% say that building relationships boosts sales. And SMM makes that possible since consumers prefer to deal with people, so they are more at ease.
To know more, read our in-depth blog on the benefits of Social Media Marketing.
User-Generated Content (UGC)
With the ongoing pandemic, online sales are +on the rise as never before. UGC helps build and maintain trust among your customers.
Nowadays, consumers are more socially savvy, so creating authentic content has become crucial for brands. Consider user-generated content as the online equivalent of personal recommendations. And make use of it to develop content compelling enough to motivate conversions for your brand.
These are some of the reasons why UGC is useful:
Helps Build Trust
Consumers are getting better at identifying trustworthy companies. They do this usually through the use of user-generated content.
In fact, 79% of shoppers said user-generated content influences their purchase decisions. In this sense, businesses ought to embrace UGC and start focusing more on it.
Unbiased Source of Information
As consumers are increasingly looking for brands they know, like, and trust. UGC has become all the more important to provide them with an unbiased source of information.
Establishes a Community
UGC gives brands the power to increase their audience. Furthermore, people become more engaged with brands by becoming part of a community. And UGC creates one when the brand encourages its customers to post for them.
You’ll Save Money
It can be cheaper to source UGC than to create a content piece in-house. With UGC, your customers distribute their content. This makes it easier to spread word of mouth, making this a highly cost-effective method.
Promotes Social Media Growth
An effective UGC campaign paired with a powerful social media platform is a winning combination. Moreover, it can boost your brand and enhance customer relationships.
Therefore, make the most of UGC by creating captivating strategies and responding to them positively.
Ways to Encourage UGC
It’s been basic stuff up until now. But the fun part begins now. We will discuss tips and hacks you can use to boost UGC submissions. Read on, to know more:
UGC requires a strong online presence in order to be successful. However, brands with fewer followers may want to start by finding their audience’s favorite social media sites.
Additionally, you need to know what kind of content performs best on each social media platform. You can follow Buffer’s recommendations as a basic roadmap:
- Videos and curated content on Facebook
- High-resolution photos, quotes, and Stories for Instagram
- Blogposts, news, and GIFs on Twitter
- Professional content for LinkedIn
- Infographics and photo guides on Pinterest
Get Customer Feedback
UGC campaigns cannot succeed without customer reviews and feedback.
In fact, a BrightLocal survey found that 68% of consumers must see at least four reviews to make up their minds about a brand.
Thus, it’s essential that businesses pay more attention to customer reviews. That way you can prove to your customers that you are trustworthy and reliable.
Run contests to generate more UGC. Contests help with submissions as well as their quality. Additionally, they help create a buzz for your brand.
Develop Content Campaigns
Making content for social media can be challenging, and keeping it fresh and engaging is hard. UGC campaigns give you a content library, so you always have quality content to share. It also makes your audience happy. Making this a win-win situation.
Support a Cause
Consumer behaviors have shifted recently as they are now as interested in a company’s cause as their products or services. Therefore, it is crucial to have a campaign that is visually appealing to encourage participation. Try supporting a social cause that aligns with your brand image.
And Don’t Forget to Engage
And finally, the most important aspect of gaining UGC is engagement. Engaging with your audience regularly demonstrates your brand’s personality. You can’t expect followers to suddenly submit content without first engaging with them, can you?
Therefore, it may be wise to engage with your fans in discussions, reply to their questions, and interact with feedback.
User’s Search Intent
User intent (or search intent) is the intention of searching for information that satisfies a particular need. Additionally, it plays a crucial role in improving your page ranking.
And regardless of what content you produce, the main objective should be to achieve user intent. Because they are ultimately who you want to reach.
Thus, if you fail to include key content that keeps readers interested, then you can never rank on the SERPs. And if you are not ranking among the top ten for your target keywords, you might as well be invisible. But that is not what we want, right?
Users have different intents for their searches. This makes search intent crucial to rank on the first page.
Remember, content that focuses on search intent will boost ranking. If your page does not satisfy search intent, it won’t be able to rank.
In general, people use the internet first to learn. And sites on the first page answer 95% of their questions, with the top results being blog posts or videos.
The audience will try to buy from the provider after learning. So try to determine keywords based on search intent. Thus, figure out what type of questions your audience asks. And then act on it.
What are the Types of Search Intent?
Google has improved its search algorithm over the years so they can distinguish between search intent. In addition, Google prioritizes the pages with the greatest relevance to search terms. As a result, tailor your content to your audience’s interests. Listed below are four categories of search intent:
- When users look for specific information.
- Search engines recommend specific pages.
- So make sure users get what they need.
- When users search for specific websites or tools.
- Questions like ‘How do I?’ are used.
- Provide your best-used scenarios.
- When users are looking to purchase.
- Looks for specific products.
- Then decides to purchase.
- When users are ready to buy.
- Ensure ease of purchase.
- So make sure they buy
Thus, remember to tailor content to your audience’s search intent. Make websites as friendly as possible. And always strive to simplify their lives.
Content marketing is undeniably one of the most crucial elements of your digital marketing strategy. Bill Gates realized back in 1996 where he coined the phrase “Content is king”.
He predicted that content would rule the internet. Well, Gates was right. These days, content is everywhere, and one of the biggest factors determining successful website operation.
New content enhances your SEO. It boosts traffic and makes your site rise on the SERPs. It also keeps Google crawlers at bay, helping your site rank higher.
Here are a few reasons why you should incorporate content marketing strategies:
Builds Brand Reputation and Trust
Great content creates a positive experience for potential and current customers. A sign of quality content is that it addresses customer pain points. An enjoyable experience encourages people to return for more This helps establish familiarity and trust towards the brand.
Your content should be geared to answering common questions and objections within your business. Think of questions like What challenges does your target audience face? What makes people choose to work with your business?
Drives Organic Traffic
Google changes its SEO algorithms periodically, so even the largest companies may not be able to keep up to date with the latest requirements. However, experts agree that one strategy stands out throughout these changes: quality content marketing. Organic SEO really helps to bring more traffic.
Make the content more readable by highlighting key ideas or images. Following this, try sharing via Twitter or Facebook. By repurposing content, your company can engage social media users as well.
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Displays Your Expertise
A benefit of using content marketing is its big variety of channels. You can answer customers’ questions in a blog, a video, a podcast, a whitepaper, an ebook, and more. When you provide in-depth content that adds value, it shows that you’re an expert in your field. As a result, potential customers will trust you more.
Helps Build Backlinks
The backlinks you earn when other sites link to your content represent “votes” for your content for the web spiders. This helps your website rank higher in the SERPs. Thus, look for backlinks coming from authority websites that already appear in search results.
Keep in mind that backlinks tend to grow as your website evolves. And in general, it takes time. However, a few high-quality backlinks from an authoritative website can greatly increase your traffic.
Improves Conversion Rates
Conversions are influenced by the content you post. It helps build your relationship with your audience and provides them with the information needed to make informed purchases. Thus, make sure to include a CTA and tell the reader what they need to do next.
To know more, read our blog on why fresh content is important to help you decide why you need content marketing.
Voice and Visual Search
With the rapid advancement of AI, search has taken a paradigm shift. Search is about to become even better and more intuitive than it is today. Thanks to voice search, by way of natural language processing (NLP). And visual search, by means of computer vision. Developing these technologies can completely revolutionize how people conduct searches.
The availability of voice search features is increasing rapidly. And we bet that you have used voice search at least once in the past six months.
In fact, more than 50% of searches are expected to be carried out over voice search in the next few years. And when implemented correctly, voice search can improve a business’s SEO and customer experience.
Voice SEO is a good way to increase search engine rankings. And, these facts will motivate you to think about it:
- Voice searches have generated $2 billion in sales so far.
- 65% of smart speaker owners are comfortable purchasing items via voice commands.
- 31% of smartphone users use voice search every week.
Based on these data, doesn’t it seem time to optimize your sites for voice? However, many companies are still not integrating voice search, which makes early adoption even more important. So why wait? Add voice search to your enterprise SEO strategy and keep up with the competition.
What Kind of Voice Search Strategy Works?
Traditional search relies on typed queries, as opposed to voice search. We don’t always speak the way we write. Therefore, businesses need to create a different game plan for voice search. These are four tips to help you win at voice search:
Consider Using Long-tail Keywords
You want to use long-tail keywords, as opposed to one-word search terms. Moreover, they may seem more natural, much like the way a person speaks. Shorten and simplify your phrases to make it easier for your customers.
Have Featured Content
Typically, voice searches are 29 words long. Thus make your content as concise as possible. Try keeping unique, featured content. Remember to make use of hashtags, lists, and bullet points. Google loves them. And finally to use long-tail keywords in the featured snippet.
Understand Your Audience
Prioritizing your audience’s questions can help with creating quality content. Hence, it is necessary to have a thorough understanding of your target audience. Understand what your audience wants by answering the questions. Keep answers direct and simple, but also conversational.
Optimize For Local Searches
It is a good thing to optimize your content for local searches. In fact, 22 percent of voice searches seek location-based information. Therefore, try using phrases like “near me”, which are frequently used by consumers when searching for a product or service. Thus, in order to maximize both opportunities, marketers need to update their local SEO strategies to account for voice search.
Visual search is one of the latest digital marketing trends. It is conducted by taking pictures. It makes certain products more accessible to consumers. Users can identify a variety of places, items, and terms simply by clicking a picture.
According to BusinessWire, 62% of millennials and Gen Z members want visual search, over other search types.
Therefore, we wouldn’t be surprised if visual search became widespread. As Google Lens and Pinterest Lens gain popularity, it’s high time you adapt. Here are a few ways you can improve visual search:
Use Multiple Images
Images show your products from multiple angles, so your leads are better able to find your product. Taking numerous photos ensures that people find your website first. Ultimately, this leads to more opportunities for your business.
Utilize High-resolution Photos
You need high-quality photos to attract prospects via visual search. Google will use those photos to match search queries. Using blurry or pixelated images is a big no-no since Google and other search engines will have a hard time navigating through them. Additionally, high-resolution photos show off your product clearly. Consequently, you will have a more engaged and interested audience.
Conduct Keyword Research
By now, we have probably stressed the importance of keyword research a thousand times. But, in addition to keyword research affecting SEO, visual search is also influenced by it. Optimizing your product images with keywords will allow them to be described more accurately. It also will help you appear in the right results. But for visual search, we suggest you use long-tail keywords as mentioned earlier.
Provide Image Titles and Descriptions
It’s a good idea to incorporate your long-tail keywords into your image title and description.
Having keywords in the description can help draw people’s attention to an image. This will help them locate your products more quickly.
Make your title descriptive whenever you write. For example, “001.png” will not benefit Google or Your audience. Thus, use descriptive headings and descriptions so your images appear in the appropriate search results.
Add Alternative Text
Alt Text is used to provide information about the nature or content of an image. It appears in a blank area normally containing the image. It provides information-rich content that utilizes keywords and context to make Google’s job easier. And helps you rank higher in SEO. In addition, it directs readers to the most relevant information on a page. Therefore, use it wisely.
When you optimize image size and file types, you can improve visual search results. Larger image files take longer to load. Therefore, you should have your images resized before uploading them. Here are a few free tools for image compression:
- Speeds up your website and saves bandwidth.
- Optimizes 50-80% on PNG images while maintaining full transparency.
- Smart lossy compression technique is used.
- Optimize images for the web
- An excellent tool for Mac users
- Perfect for JPEG’s, but not PNG’s
- Image compression by 90%.
- No loss in quality
- Excellent WordPress plugin
- Offers a free plan for 100 images per month
Optimizing your photos will shorten loading times, attract leads, and keep them on your page. This in turn will help you convert more from your visual search strategy.
A caption adds to the image’s description and allows customers to see the perspective of the brand. You can describe the product or action of the picture in depth. Furthermore, it gives your audience a deeper understanding of the image.
Video marketing is arguably one of the most important digital marketing trends in marketing today. And according to SocialMediaToday, video content is engaging regardless of social media platform. Whenever possible, you incorporate video content to engage your audience.
There are many ways to achieve higher engagement with video marketing. Try using Facebook, Instagram, or LinkedIn for starters. Here are a few reasons to adopt video marketing:
Getting the user’s attention instantly can be hard – but that is where videos come into play. While users may look at fun photos, videos hold the attention five times as much as still photos do.
Thus, consider making compelling videos that make users stop scrolling and pay attention instead.
Video is great for teaching, and can also be extremely simple to consume. Video marketing is a great way to connect with a wide audience and target their pain points. This will provide value and in turn, get you more customers. Just make sure to include captivating audios as well.
Appeals Mobile Users
Video and mobile go hand-in-hand. In fact, 90% of consumers watch videos on their mobile devices. And as people are shifting towards the mobile view, brands must be sensitive to the personal experience people have on their smartphones. Therefore, if you haven’t already, you need to start making your video mobile-friendly.
Has Good ROI
Video production may seem like a time-consuming and expensive proposition. However, there is now plenty of technology available to make good videos fast and with a small budget. Thus, start creating one. Because investing less when creating your videos will enhance your chances of a positive ROI.
Now, social media platforms make it easier than ever to share videos. Platforms are focusing increasingly on video content. By utilizing this feature, users can create their own personal videos they can share with their friends. Therefore, use videos as your own personal weapon to gain more traffic and shares.
Google Loves It
Finally, Google loves it. The more time that users spend on your website, the more likely search engines are to rank you highly. Thus, optimize your videos for SEO just like you do for text content. Use descriptive and interesting titles and descriptions. Consider adding links to your products as well.
Influencer marketing uses key figures to spread your brand message to a larger audience. It tends to be more authentic than corporate advertising. And studies suggest, 63% of consumers trust influencers more than brands. Try implementing influencer marketing to see amazing results. Here are a few ways you can set up your influencer marketing strategy:
Like any other marketing strategy, you must set a goal for your influencer marketing campaign. Begin with outlining what you want your campaign to achieve. We recommend you consider KPIs as well before you embark on your influencer marketing strategy. This is an important step since this helps you determine how your campaign’s campaign does. Try using SMART (Specific, Measurable, Achievable, Realistic, and Timely) to define your goals.
Determine Relevant Influencers
The next step is to find influencers who can complement your upcoming campaign. This is crucial since your brand will be judged by who you partner with. That’s why it’s crucial to find authentic influencers who share your brand’s values.
Get your facts straight before signing a contract and or reaching out to an influencer. Know about their brand, their analytics, and how long they have been doing it to see if they pose any risks. Be sure to review their latest content and make sure they don’t promote controversial topics.
Design Your Campaign
You should then proceed to design your influencer marketing campaign. During this step, remember to include your influencers in the mix. This will allow you to gain their perspective as well. Additionally, allow them the creative freedom to make content in their preferred style. This will help boost your campaign significantly.
Pick the Right Platforms
When it comes to influencer marketing, selecting the right platform is crucial. For instance, it is hard to share hyperlinks on Instagram because it doesn’t have the functionality. Again, if you want to increase awareness of your products. Get reviews by partnering with influencers on Youtube. The way you partner with influencers depends on your goals and their strengths. Thus, find the best one that fits your needs for maximum results.
Track and Optimize
After creating an influencer marketing strategy, the final step is tracking your campaign and optimizing it. This helps you analyze your progress and determine what modifications are needed to reach your goals. Thus, remember to keep yourself updated by using tracking tools.
There you go, the digital marketing trends you should keep an eye out for. Investing in Artificial Intelligence is a great way to boost your business. Create a customized customer experience by using chatbots. Get top-notch results from social media marketing and user-generated content. Remember to create amazing content with user intent in mind. Search engines will rely heavily on voice and visual signals. While you’re at it, you should also improve your video marketing skills. And finally, use influencers to get a significant boost.
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