If you have an ecommerce business and are wondering why you’re not really seeing a lot of growth. Maybe there is something wrong and you are missing the benefits of ecommerce SEO!
Today in this article we will show you the easy strategy for seo for the ecommerce industry. We will provide the top tasks to start effective ecommerce SEO that you need to grow your business.
We tried to keep it real simple this time. And its a great way to start with!
What is ecommerce SEO?
Are you are thinking of a long term, sustainable business? The advertisement is not the answer. You need a perfect standing in a favorable place of the search engine, and that is free of cost. But at the same time it drives tons of organic traffic to your website.
Ecommerce SEO is the art of driving more organic traffic to your ecommerce website from search engines. If you have more traffic, it means that more people are browsing through your website. This can also lead to more conversions that will favourably impact your bottom line.
Just like typical website SEO, the objective of an ecommerce SEO strategy is to get your business ranking higher on search engines in relation to user queries.
The Easy Ecommerce SEO Strategy to Rank High in Google
There are several ecommerce SEO tasks that you need to initiate to launch this strategy. Lets start with them now!
Conduct a technical SEO audit.
As the first step, start with an SEO audit. Find out the existing SEO issues and fix them before investing your hard work.
Ecommerce SEO, just like SEO in general, is not only about finding the best keywords. You also need to take care of the technical side. These include factors like website loading speed, user experience, responsiveness of the website, usability of the website URLs etc. A good seo audit can reveal all the problems related to:
- Site loading speed: Ensure your website is running smoothly and loading fast because even just a 2-second delay can lead to a substantial abandonment rate.
- User experience: To ensure an overall pleasant user experience, you need to check for a couple of things such as well-designed headlines, superior readability and the wise use of white space and high-quality images.
- Responsiveness of design: Your website should have flexible elements (e.g., layout and images) so that no matter the user’s screen size and orientation, your layout can change accordingly.
- Usability of links: Ensure that all the links you include in your content are functional and lead to the right web page – whether it’s to your product or category pages or to a high-authority website.
Also there are many more stuffs that needs attention. They are cruicial factors. All the websites we see in the googles’s first pages are usually free of these issues.
Conduct thorough keyword research and pick the right keywords.
Keyword research is a non-negotiable item in SEO – whether it’s for a general or ecommerce website. If you don’t know what keywords you should be ranking for, then you’ll essentially be shooting in the dark.
And it’s not just about the keywords, either. You also need to go deep and learn about:
- Keyword difficulty: Also known as ‘SEO difficulty’ or ‘keyword competition,’ this process involves finding out how difficult it is to rank in organic search results on Google by using certain keywords or specific terms.
- Search volume: This refers to the number or quantity of searches on search engines like Google for a particular word or term.
- Buyer or purchase intent: This refers to the readiness of the consumer to buy the products they are searching for. General searches (e.g., best notebooks for accountants) usually mean that the user is still browsing or shopping around. Very specific searches (e.g., ZenBook Pro price) indicate a more advanced stage of buyer intent, somewhat closer to conversion.
There’s actually more than one way to do these researches. And, as an SEO expert in Melbourne, our advice is to use all the tools at your disposal. That involves checking Amazon, conducting competitor research and use specific SEO tools like Ahrefs and SEMrush.
To be honest, keyword research is no longer a simple process since Google has limited the use of their famous keyword planner tool. Nowadays we rely more on professional tools.
If you are not sure about what to do, then you can enjoy the seo services We are an SEO Company who are SEO service providers in Melbourne area and all over Australia. This SEO service for small businesses is specially designed and so it is affordable to all! It includes all the steps including proper keyword research with professional tools.
Implement On-Page SEO for ecommerce websites.
Now that you’ve determined the optimum keywords to use, you need to ensure these are in the right places so Google understands right away what your page is about.
On-page SEO involves optimising your ecommerce category and product pages and your blog content. A well-thought-out on page SEO strategy will not only help improve your website’s ranking. It will also drive more traffic, engage users and increase conversions.
Improving website content, creating seo friendly urls, adding appropriate page title & meta descriptions, inbound & outbound links etc are the many steps that you want to accomplish at the very beginning.
Utilise local SEO if you want more local site traffic.
If you have a physical store or want to focus on increasing local site traffic, there are things you can do to boost your local SEO performance.
- Create a Google My Business Account
- Get Regular Reviews from Happy Customers
- Optimize for Voice Search
- Create Content Based on Local News Stories or Events. …
- Optimize Your Website for Mobile
- Hone in on Local Keywords
- Use Location Pages or a Location-Specific “About Us” Page
- Take Advantage of Online Business Directories
- Get your business more local citations (backlinks), such as in local business directories, local media and press releases.
- Improve your domain authority by getting links from local websites, such as from local bloggers and causes or charities you support.
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Produce high-quality SEO friendly content.
Content marketing is an effective ecommerce SEO strategy that you might not have even considered. Most people are averse to a hard sell. Most prefer to be educated through articles or blog posts and make their purchase decisions based on that.
Producing original, well-written, relevant, and verifiable content gives prospective customers the chance to build their trust in your brand. It also provides you plenty of opportunities to maximise keyword use and build backlinks.
These steps will help your website rank higher in google. And your potential customers will be able to find you 24/7 regardless of their location.
Off page SEO
And there are all thos off page SEO tasks of course. We will cover them in some other posts soon. Off Page SEO along with the mentioned tasks will make a killer strategy. Moz has an excellen article on Off Page SEO tasks which pretty much covers everything: https://moz.com/learn/seo/off-site-seo
Bonus Outcome of Ecommerce SEO:
Enhanced user experience of the website
Beside enhancing the ranking of your website, Ecommerce SEO will definitely increase the quality of the user experience that your website offers. Users will look for a website with good loading speed, properly optimised images, good user friendly links and informative content. Ecommerce SEO will ensure that all of these elements are present in your website.
Ultimately, the end goal is to ensure users enjoy their time on your ecommerce site so they’ll keep shopping and coming back. You’ll also be growing your business in the process.
However, if you are not sure about what to do then you can rely on us. You can enjoy the cheap SEO solution that we are providing in the Melbourne area and all over Australia. This SEO service for small business is specially designed and so it is affordable to all!
Feel free to dial or drop a line whenever you want! It will be a pleasure to talk!
email: [email protected]
Local SEO is not a new word for small business owners, at least it should not be if you are conscious about boosting your business and ranking higher in Google and other search engines.
”How to get higher rank in Google?” – is a question that has always been puzzling to the business owners. Today we will discuss one of the important answers to this question. That is Local SEO.
Local SEO helps you to make your business more familiar with the search engine(s). Therefore it will help you to drive more customers to your business who are actively searching for it. Besides organic search and paid advertising, local seo is also a great influential factor.
What is Local SEO all about?
In a word, local seo involves all the procedures that helps you to rank higher for relevant local searches.
For example, check out these search results of – ‘pizza near me’, or ‘’pizza in melbourne’’. Its an easy way to search your desired product. Searching with this type of queries are getting more popular with time.
A lot of users will search while they are looking for pizza. And they will find a result like this:
Lets say you are selling Pizza in Melbourne, Australia and you have listed your business in Google. Then there is a chance that your business will show up as one of the results of these type of queries.
How this is done? Well there is no magic behind this. This is a straightforward reflection of the business owner’s efforts in Local SEO in Melbourne, Australia.
This search has been made using Google & it is noticeable that 3 relevant results are coming with some extra details that include the store name, user ratings, opening an closing times and some other details. They appears even above the organic search results.
Simply speaking, these results are delivering more user friendly information (even more than paid ads and organic search results). No doubt that the wesbite associated with this business will get more traffic than others.
And according to a study by moz, about 33% people will prefer clicking on these results! With the amount of information they are delivering, why not?
But do not get carried away, organic search results, on the other hand, still have the highest amount of CTR (Click through rate) which is 56%.
Compared to these two giants, Paid ads has a lower click through rate (10%).
Click Through Rate (CTR) is a calculation based on how many times the business appears in search result vs how many times users are actually clicking on it.
This simply means that to achieve high ranking in Google, any business owner should invest in both Local and Organic SEO. And success is possible without any paid ads! But for this you must know how to optimize your business for local searches.
Organic SEO vs Local SEO
Organic SEO involves your primarily website. Whenever a user searches with a query, Google and other search engines use their algorithm to find the best suitable website that matches with the user’s search intent.
By this method, google presents a SERP before you with all the relevant results. SERP refers to Search Engine Results Page.
To get a good place in that page, there are a number of factors like website loading speed, keywords, backlinks and so on.
You can check the status of your website’s organic SEO & other factors including SEO health, loading speed, backlinks etc by using our fully free organic SEO checker tool (no sign up required). Just visit https://livelongdigital.com.au/ and run a FREE SEO audit now. Ths will help you to find the SEO issues of any wesbite!
(Livelong Digital is a well known Local SEO service provider in Melbourne, Australia)
On the other hand, Local SEO deals with local searches. For local searches, google displays 3 relevant results with more information. These are commonly known as Snack Pack results. These Snack Pack results are more depended on Google My Business page and its optimization.
Local SEO also helps to make the business more prominent and easily discoverable in the Google local map. As a consequence, it will improve local search results and help to boost your business.
How To Boost Local SEO for my business? How to start?
Probably this will be the most important question right here.
The one major step that you will need to start boosting your local SEO is to set up and Optmizing your Google My Business page.
You can really get a good start for your local seo done by just by setting up and optimize Google My Business for your business.
With further optimization, it can do wonders!
Local SEO & Google My Business
Google My Business is a free platform provided by Google. In other words you can say, Google My Business is where you can create your company page in Google’s platform (as much as you can create a facebook business page in facebook). Google business page comes with a lot more versatility than Facebook page, of course.
Lets get back to the search ”pizza near me”. In these cases Google will pull the information from Google My Business listing and not from a website or landing page. But for that, the Google My Business (GMB) needs to have the right information in in proper order!
To add information in Google My Business (lets call it GMB), first you need to add or claim your listing. According to Local SEO experts, more than 55% business owners have not yet claimed their GMB! It’s strange but true.
Google is already enjoying a huge market share of 87%. So you can imagine the number of non-claimed GMB listings.
But it will not be your case because today I will also show you how to add or claim your Google My Business page for your business.
Again I say, please do not underestimate the importance of the website & its organic ranking. It has its own unparalleled strength. Combine it with an optimized GMB listing and that will make a killer SEO strategy!
Note: Remember that, your customer might find you through GMB listing, but they can not place an order, or purchase a product or do any kind of interaction unless you have a user friendly website.
Google is undoubtedly the most powerful search engine in the world right now. Creating and optimising a business listing will not only rank up your business in Google. This will also create a strong brand image of your business in the search engine results.
It is one of the best seo practices, as suggested by Google itself! And it is completely free!
Today we will see how to create and verify your business in Google My business. Then we will look in in to the further optimization of the business page.
How to Create Google My Business?
Setting up Google My Business is as important as opening the shutter of your store! Follow these steps to claim or create the GMB for your business.
1 . First go to this link. It will provide you a search box. Type your business name in the search box.
2 . If you are a new business owner and you are sure that your business is not listed, then you can just click on the black marked circle. It will take you to the section where you will be able to enlist your business.
3 . If you are not so sure about it, then type the business name in the box. Make sure you type slowly as the box will show you suggested business names as you type.
4 . If the business is already listed , then you will see the name in suggestions.
5 . If the business is not listed, then the tool will suggest you to create a business with name you have typed.
(Important Tip: It is recommended that you do not include any keyword in the business name. Simply use the real business name and nothing else.
For example business names like ”ShareTrip – Best Travel agency” is not recommended. It violates the Google provided guidelines. In the long run it might affect your local seo. Ideal practice for this buiness is to name the listing as ”ShareTrip”.)
6 . Next, the tool will ask detailed information regarding your business. It includes business category, detailed address, location on map and so on. Keep on providing the options accurately.
Must be careful while adding the category. Once again type slow and wait for the suggestions to come up so you can select. Also enter the address properly according to the fields.
Special Tip: Always be consistent in adding the information which will exactly match the information of your website / business.
This is important for effective local seo. The best idea is to copy the information (name, address, phone number etc) directly from your website (also recheck whether they are correct in the website itself!) to a doc and use it.
7 . One by one add the required information and mark your business in the google map. Usually google will automatically mark your business based on the address you have provided. if you find a mismatch then you can drag the marker and place it properly on the location of your business.
Tip: Make sure you add an informative description in your My Business page. Remember to include your service keywords in that description. SEO copy writing comes really handy as it will add all the relevant keywords and information in the description. This is how it becomes useful to both the user and the search engine.
How to verify your Google My Business?
Once you are done with providing all the information, then you will be asked to verify your business. The verification will be done by Google. In many cases they might call you on the number that you have provided while creating the business listing.
In other cases they will send you documents via post. Once again they will use the address that you have provided while creating the listing. Detailed instructions will be included in that document.
Once you verify your listing, it will show a green mark beside the listing like this:
Creating & verifying listings in google is that easy. But you must be super accurate while doing so. A mistake can mess up the whole process and might redirect your customers to someone else!!
In case if you are not sure how to create & verify the business to kickstart your local SEO, then you can always seek professional SEO service in melbourne. Its always better to be cautious.
In our next blogs we will talk about how to create and manage your business in Bing places and Apple Maps.
Optimizing Google My Business
After verifying the business, start optimizing it. It is also pretty easy and straight forward process. You can follow these steps:
- Adding more relevant categories
- Uploading photos
- Add your opening & closing hours
- List any unique services that your business offers
- Adding any additional phone numbers;
- Adding relevant attributes/amenities;
Once you are done with adding your business in Google, then go ahead and do the same with Bing and Apple maps. Though Google is undoubtebly the biggest search engine with highest market share, still there are people who are using Bing as search engine.
Also there is a good number of iOS users who are using Apple maps. So exploring these options will bring more potential customers.
More SEO Tips
Local seo is connected with other aspects of SEO. Setting up GMB wil give you a crucial edge. But you also keep in mind that most of your competiors are also doing the same. So what will set you apart?
To more fine tune your local SEO, we suggest you some more steps. To create a solid web presence and rank higher in google, you should work with these aspects too. Briefly they are:
- Creating Local Citations (NAP)
On page SEO
Optimize website’s Home page
Optimize Local landing pages
Adding schema mark ups
Managing Reviews, ratings and others
These are the crucial areas which makes some imprortant difference. The more you can tune it, the better will be the outcome.
If you are not sure about what to do, then you can enjoy the cheap seo solution that we are providing in Melbourne area all all over Australia. This SEO service for small business is specially designed and so it is affordable to all!
Feel free to dial or drop a line whenever you want! It will be a pleasure to talk!
email: [email protected]