Marketing trends come and go, but if your organisation hopes to grow its digital presence, you must make sure you are getting the best SEO service along with other aspects. The flashiest website and coolest posts on social will not mean a thing if time is not spent optimising with the right keywords with Search Engine Optimization.
Search Engine Optimisation (SEO) increases your brand’s online searchability and visibility. It no longer is an option for organisations that wish to engage existing customers whilst expanding their following. With 3.5 billion online searches happening every day on Google alone, businesses hardly can afford to get lost in the crowd.
Conducting an SEO audit is one of the best ways to ensure your organisation is ranking well. Here are the top nine reasons why boosting your SEO is the smartest investment your brand can make.
1. Organic search draws most website traffic
Sure, your brand can pay to boost its performance on search engines and social media. But it is organic search results that ultimately get potential customers to engage with your brand, increasing the chances for conversion. Google ranks as the number one search engine in Australia, with 94 per cent of the market share. Due to its dominance, it is worthwhile to ensure your digital marketing includes aspects that excite Google’s search engine. For this your website must receive organic traffic. Only SEO service can make it possible. Whilst the exact metrics Google and other search engines use to rank websites is not known, quality SEO service and mobile-optimised website designs appear to earn favour.
2. SEO service will creates strong Website Authority
Your brand can have the most beautiful website on the World Wide Web. But without SEO, it may be difficult for prospective customers to find it. SEO is a crucial component of creating an effective and engaging user experience, as it lends credence to an organisation’s trustworthiness and credibility.
A solid SEO foundation includes a combination of quality backlink profiles, positive user behaviour, and optimised on-page content. Establishing your brand as an authority takes time and effort. That endeavour starts with quality SEO.
3. SEO boosts user experience
Getting people to your site is only one part of the equation for digital marketing success. Once they are there, you must provide access to user-friendly design and content that will keep them engaged with your page. Google is quite adept at interpreting favourable and unfavourable user experiences and will include that data as part of its overall ranking of your site.
4. Local SEO boosts traffic, engagement, and conversions
Local SEO is an essential part of online success, especially for small to medium-sized businesses. It works by optimising your digital properties for a designated location. For instance, if your small flower shop wishes to grow its base in Melbourne, your SEO should include local seo keywords and other tags relevant to its location and business sector. Some of our recent clients have realized the benefits of localizing their SEO efforts with us.
5. SEO is cost-effective
As far as digital advertising strategies go, SEO is one of the most cost-effective. It also offers the highest return on investment of all other organic digital marketing channels. SEO can work collaboratively with content marketing and email marketing and automation to boost results. Think of SEO as a business cost, rather than simply a part of your marketing budget.
6. Effects of good SEO Service lasts longer
It can take SEO up to a year to provide a significant return on investment, but the impact will last for years to come. Adjusting your website to reflect current SEO trends whilst focusing on basic SEO practices is the best approach for consistency in visibility and engagement. Committing a decent amount of funding to SEO is one of the best business tactics any brand can make to help ensure longevity.
7. SEO Service is quantifiable
Sure, paid search options are much easier to calculate than organic SEO results. That does not mean they are a better investment. With the proper tracking and analytic, our team can analyse the effectiveness of your brand’s SEO efforts. We use that data to tweak your SEO digital marketing plan to ensure a continued return on investment. Performing periodic SEO audits is a part of that process.
8. SEO rankings equal 24/7 promotion
Even if your business’s physical location is closed, SEO keeps working all the time, automatically. It keeps helping prospective leads find your brand online. The ability to attract and convert new leads via SEO is one of the best reasons to consider implementing a quality SEO approach in your digital marketing plan. Earning that number one spot organically means search engines will continue to promote your business 24/7.
9. SEO helps ‘win the click’
Did you know that 75 per cent of online searchers never click past the first page of search results? That means if you are not appearing on that coveted first page of results, you are losing business. Research consistently indicates that if your brand is not organically appearing on the first page of search results, it might be time for an SEO audit to determine why.
What Choose Live Long Digital SEO Service
SEO is not a hit-or-miss endeavour. Brands must partner with a reputable SEO service provider company capable of taking their online presence to the next level. Our quality SEO sevice will elevate your business in SERP and make sure that your website visitors are having a comfortable user experience.
Livelong Digital has a proven track record of helping organisations improve their Search Engine Results Pages (SERP) results. Our relational approach to growth has proven effective for brands that have incorporated our services as part of their digital marketing efforts.
Our team of SEO experts can audit your site to examine its current SEO rankings. Once we analyse the data, a customised approach to boosting your brand’s online efforts is presented for your inspection and consideration.
These are the crucial areas which makes some imprortant difference. The more you can tune it, the better will be the outcome.
However, if you are not sure about what to do then you can rely on us. You can enjoy the cheap SEO solution that we are providing in the Melbourne area and all over Australia. This SEO service for small business is specially designed and so it is affordable to all!
Feel free to dial or drop a line whenever you want! It will be a pleasure to talk!
email: [email protected]
How SEO Can Help Your Business Grow
Search Engine Optimisation is an essential tool in the small business toolkit. When done well, it offers a cost-effective boost to your marketing efforts that brings a whole host of benefits. Here are four of the most impactful.
In this article we will explore some of the benefits of SEO that will elevate your business online.
1. SEO can increase organic search traffic to your site
Search Engine Optimisation is the science of structuring your website and its content so that Google’s (or any other search engines) bots value it more highly than other sites, and serve it up higher in the search results.
Each page is assigned an SEO score. The higher the page’s score, the better it ranks within search results. Of course, when your page ranks more highly, more people are likely to see and click on it, bringing more traffic to your site. This becomes a virtuous cycle after a while, with more traffic causing your page to rank even more highly.
2. SEO can increase local visibility
Do you have a Google My Business account? If not, it’s time to go and get one. When filled out, your My Business profile helps make you more visible to people searching for businesses in a specific location.
For example, if I’m searching for restaurants in Melbourne, Google will show me the top three results with more detailed information (like hours, an address, etc.) than the rest of the results. This detailed information comes from your My Business profile and is a form of SEO.
3. SEO helps you attract the right people to your website
If you’re a business based out of Sydney and specialising in golf club repair, then it’s a safe bet that someone searching Google for “golf club repair Sydney” is going to be someone you want on your website. By optimising your site to rank well for more complex (often called “long tail”) keywords like that, you’ll bring not only more traffic but more qualified traffic to your website, increasing leads and conversions in the process.
4. SEO helps your business build trust and credibility.
It’s a known fact: people trust results that appear on the first page of search results more than the ones that come after. Along with more visibility, that trust is a big factor influencing the amount of traffic you drive to your website, and what people do once they arrive there. The only way to get to the first page of search results, though, is to have an effective Search Engine Optimisation strategy in place.
Hopefully, by now, you understand the value and importance of having a strong SEO strategy. But where do you begin? One helpful place to start is by auditing your website to understand how it currently performs from an SEO perspective. Doing so will give you a baseline set of statistics from which to measure your future SEO improvement efforts. Visit our website for a free SEO audit.
Social Media Marketing is the roaring buzz today. 3.5 billion people around the world are actively using one or more social media, which makes 48% of the world population.
Every other business owner is trying to earn their chunk from the vast open ended opportunity hidden in the reputable social media platforms.
While Social Media Marketing has brought huge success to many, there are others who are struggling at this. Due to some reasons their social presence is not striking, users are not engaging with the contents. Or they are not getting enough followers in the first place.
What are their social media marketing problems?
Today we will discuss some of these problems which are hampering the efforts of thousands of business owners from getting engaged with their potential customers.
We will talk about the main social media mistakes that entrepreneurs do and they need to stop it immediately.
Social media is a platform open for all to get in touch with potential customers. If you are not doing the right things, someone else will do it and take your customers away, it is as simple as that.
Common Social Media Marketing Mistakes to avoid in Facebook
First we need to talk about the pioneer and giant of all social media, Facebook. Currently 2.7 billion people are monthly users of Facebook. So you can easily guess its endless potentiality.
Though more people are using facebook correctly these days, still there are many things that are missing. Especially after the vigorous update of facebook’s appearance in 2020, many users are found managing the facebook pages comparatively more complex than before due to its new interface.
Social Media Mistakes in Facebook page management
1 . Comments and the Replies
Anyone can read the comments on a facebook post and make comments too. In many cases companies ignore to reply to the facebook comments made by customers. It becomes way worse when a negative comment is left alone or deleted even.
The ideal practice will be to address all the comments, whether they are bad or good. In case of a good comment, a warm thank you will be a great way to respond. However in the cases where there is a negative comment, utmost care must be taken.
You must reply to the comment publicly in the first place. You might contact him via facebook messages or other methods for further reason. But a public reply must be made so other users do not get the chance to develop the mindset that this company is careless about complaints.
2 . Is it the right audience?
Regardless of your marketing efforts being paid or organic, you must be careful about the audience that you are targeting. Who are your audiences and what are they looking for usually? Also get information about your followers regarding things like their average age, sex etc.
If you own a lingerie shop and most of your business page followers are men, it’s less likely that you will get engagement in your posts. So you need to fix this before developing your marketing strategy. The products you are promoting must match the taste & usability of the followers. Think again and ask yourself, most likely, who will buy your products?
3 . The right Marketing Strategy vs Post types
You need to find the right marketing strategy, Its a well known fact that without strategy, much of the efforts will fail. But at the same time you need to adjust your content and posts along with your strategy. The post types, your strategy and the audience, all must be aligned with one another.
For example, some business owners will post and do marketing with videos and podcasts, some with images and others will combine both. You need to find out which one is most appropriate and effective for your business type.
Not all businesses are suitable for the same content type. That means, all strategy may not work for you as well. That is why we always advise you to develop a customized social media marketing strategy that is specially adaptable with your business type.
Not using stories is one of the common social media mistakes done by business owners. Stories brings a lot of impressions. It also gets engagement from relevant followers. In many cases, organic posts fails to reach the followers due to many reason. This is why Facebook story can be another great way to reach followers with lucrative offers.
Mistakes to avoid in Instagram
1 . Buying followers
It is one of the popular and serious mistakes that is done by most business owners. In most cases the followers are from fake or irrelevant accounts. Sometimes bot services are also available to generate comments.and reactions. All of these practices are highly avoidable.
A big community will not ensure any success unless it is relevant. It might initially look something attractive but deep down it doesn’t carry much weight at all.
2 . Not using hashtags
Another common mistake is not to use hashtags. But hashtags are very important in instagram. Relevant hashtags will generate relevant impressions and therefore more user engagement.
Instagram allows up to 30 hashtags for each post. But before using, you must research relevant hashtags for your image that is related to your product or service. This will increase the percentage of relevant impressions.
3 . Using low quality photos
Another so common mistake. Instagram is all about good looking and lucrative images. Also many users will neglect the descriptions and bio sections. Use them properly to describe what your business is about and may be some key features if possible.
4 . Not using stories
Many users tends to ignore the story feature in instagram. But it actually works pretty nicely. As much as facebook, instagram stories are great ways to increase user engagement. These are free options to reach more followers organically and you should not refrain from using them. Moreover there are many interesting filters in instagram which will make your stories interesting. Too.
Bonus Tip: Entrepreneurs or business owners should switch to Instagram business accounts as soon as they can. Instagram business accounts give us a lot of new features, Instagram Analytics is one of them. From this you will be able to know more about the users, their behaviours and many more.
Marketing Mistakes to avoid in Twitter
Twitter is another major social network. Around 152 million people are actively using twitter. That simply means that a lot of your prospective customers are also using it.
To make the best out of twitter, you need to avoid these mistakes:
1 . Do not make tweets too long
Twitter is not a place where people would like to read things in detail. They are looking for the main theme of the event or news may be in a couple of lines at best. So making it longer will not help. Keep it on point and short.
2 . Not Responding to retweets
Lots of users do this mistake may be due to their shortage of time. But this is not a good idea at all. Engaging with retweets will allow you to get in touch with prospective clients and followers, Also it shows the activeness of your account and the attention that you pay to it.
3 . Too many Retweets
Retweets are of course good. But You have to maintain a certain number per day and do not exceed that. Keeping retweets relevant to your business is another important factor. Irrelevant retweets will look like you are seeking too much attention. The best idea is to retweet only those posts who have mentioned your business name.
Local SEO is not a new word for small business owners, at least it should not be if you are conscious about boosting your business and ranking higher in Google and other search engines.
”How to get higher rank in Google?” – is a question that has always been puzzling to the business owners. Today we will discuss one of the important answers to this question. That is Local SEO.
Local SEO helps you to make your business more familiar with the search engine(s). Therefore it will help you to drive more customers to your business who are actively searching for it. Besides organic search and paid advertising, local seo is also a great influential factor.
What is Local SEO all about?
In a word, local seo involves all the procedures that helps you to rank higher for relevant local searches.
For example, check out these search results of – ‘pizza near me’, or ‘’pizza in melbourne’’. Its an easy way to search your desired product. Searching with this type of queries are getting more popular with time.
A lot of users will search while they are looking for pizza. And they will find a result like this:
Lets say you are selling Pizza in Melbourne, Australia and you have listed your business in Google. Then there is a chance that your business will show up as one of the results of these type of queries.
How this is done? Well there is no magic behind this. This is a straightforward reflection of the business owner’s efforts in Local SEO in Melbourne, Australia.
This search has been made using Google & it is noticeable that 3 relevant results are coming with some extra details that include the store name, user ratings, opening an closing times and some other details. They appears even above the organic search results.
Simply speaking, these results are delivering more user friendly information (even more than paid ads and organic search results). No doubt that the wesbite associated with this business will get more traffic than others.
And according to a study by moz, about 33% people will prefer clicking on these results! With the amount of information they are delivering, why not?
But do not get carried away, organic search results, on the other hand, still have the highest amount of CTR (Click through rate) which is 56%.
Compared to these two giants, Paid ads has a lower click through rate (10%).
Click Through Rate (CTR) is a calculation based on how many times the business appears in search result vs how many times users are actually clicking on it.
This simply means that to achieve high ranking in Google, any business owner should invest in both Local and Organic SEO. And success is possible without any paid ads! But for this you must know how to optimize your business for local searches.
Organic SEO vs Local SEO
Organic SEO involves your primarily website. Whenever a user searches with a query, Google and other search engines use their algorithm to find the best suitable website that matches with the user’s search intent.
By this method, google presents a SERP before you with all the relevant results. SERP refers to Search Engine Results Page.
To get a good place in that page, there are a number of factors like website loading speed, keywords, backlinks and so on.
You can check the status of your website’s organic SEO & other factors including SEO health, loading speed, backlinks etc by using our fully free organic SEO checker tool (no sign up required). Just visit https://livelongdigital.com.au/ and run a FREE SEO audit now. Ths will help you to find the SEO issues of any wesbite!
(Livelong Digital is a well known Local SEO service provider in Melbourne, Australia)
On the other hand, Local SEO deals with local searches. For local searches, google displays 3 relevant results with more information. These are commonly known as Snack Pack results. These Snack Pack results are more depended on Google My Business page and its optimization.
Local SEO also helps to make the business more prominent and easily discoverable in the Google local map. As a consequence, it will improve local search results and help to boost your business.
How To Boost Local SEO for my business? How to start?
Probably this will be the most important question right here.
The one major step that you will need to start boosting your local SEO is to set up and Optmizing your Google My Business page.
You can really get a good start for your local seo done by just by setting up and optimize Google My Business for your business.
With further optimization, it can do wonders!
Local SEO & Google My Business
Google My Business is a free platform provided by Google. In other words you can say, Google My Business is where you can create your company page in Google’s platform (as much as you can create a facebook business page in facebook). Google business page comes with a lot more versatility than Facebook page, of course.
Lets get back to the search ”pizza near me”. In these cases Google will pull the information from Google My Business listing and not from a website or landing page. But for that, the Google My Business (GMB) needs to have the right information in in proper order!
To add information in Google My Business (lets call it GMB), first you need to add or claim your listing. According to Local SEO experts, more than 55% business owners have not yet claimed their GMB! It’s strange but true.
Google is already enjoying a huge market share of 87%. So you can imagine the number of non-claimed GMB listings.
But it will not be your case because today I will also show you how to add or claim your Google My Business page for your business.
Again I say, please do not underestimate the importance of the website & its organic ranking. It has its own unparalleled strength. Combine it with an optimized GMB listing and that will make a killer SEO strategy!
Note: Remember that, your customer might find you through GMB listing, but they can not place an order, or purchase a product or do any kind of interaction unless you have a user friendly website.
Google is undoubtedly the most powerful search engine in the world right now. Creating and optimising a business listing will not only rank up your business in Google. This will also create a strong brand image of your business in the search engine results.
It is one of the best seo practices, as suggested by Google itself! And it is completely free!
Today we will see how to create and verify your business in Google My business. Then we will look in in to the further optimization of the business page.
How to Create Google My Business?
Setting up Google My Business is as important as opening the shutter of your store! Follow these steps to claim or create the GMB for your business.
1 . First go to this link. It will provide you a search box. Type your business name in the search box.
2 . If you are a new business owner and you are sure that your business is not listed, then you can just click on the black marked circle. It will take you to the section where you will be able to enlist your business.
3 . If you are not so sure about it, then type the business name in the box. Make sure you type slowly as the box will show you suggested business names as you type.
4 . If the business is already listed , then you will see the name in suggestions.
5 . If the business is not listed, then the tool will suggest you to create a business with name you have typed.
(Important Tip: It is recommended that you do not include any keyword in the business name. Simply use the real business name and nothing else.
For example business names like ”ShareTrip – Best Travel agency” is not recommended. It violates the Google provided guidelines. In the long run it might affect your local seo. Ideal practice for this buiness is to name the listing as ”ShareTrip”.)
6 . Next, the tool will ask detailed information regarding your business. It includes business category, detailed address, location on map and so on. Keep on providing the options accurately.
Must be careful while adding the category. Once again type slow and wait for the suggestions to come up so you can select. Also enter the address properly according to the fields.
Special Tip: Always be consistent in adding the information which will exactly match the information of your website / business.
This is important for effective local seo. The best idea is to copy the information (name, address, phone number etc) directly from your website (also recheck whether they are correct in the website itself!) to a doc and use it.
7 . One by one add the required information and mark your business in the google map. Usually google will automatically mark your business based on the address you have provided. if you find a mismatch then you can drag the marker and place it properly on the location of your business.
Tip: Make sure you add an informative description in your My Business page. Remember to include your service keywords in that description. SEO copy writing comes really handy as it will add all the relevant keywords and information in the description. This is how it becomes useful to both the user and the search engine.
How to verify your Google My Business?
Once you are done with providing all the information, then you will be asked to verify your business. The verification will be done by Google. In many cases they might call you on the number that you have provided while creating the business listing.
In other cases they will send you documents via post. Once again they will use the address that you have provided while creating the listing. Detailed instructions will be included in that document.
Once you verify your listing, it will show a green mark beside the listing like this:
Creating & verifying listings in google is that easy. But you must be super accurate while doing so. A mistake can mess up the whole process and might redirect your customers to someone else!!
In case if you are not sure how to create & verify the business to kickstart your local SEO, then you can always seek professional SEO service in melbourne. Its always better to be cautious.
In our next blogs we will talk about how to create and manage your business in Bing places and Apple Maps.
Optimizing Google My Business
After verifying the business, start optimizing it. It is also pretty easy and straight forward process. You can follow these steps:
- Adding more relevant categories
- Uploading photos
- Add your opening & closing hours
- List any unique services that your business offers
- Adding any additional phone numbers;
- Adding relevant attributes/amenities;
Once you are done with adding your business in Google, then go ahead and do the same with Bing and Apple maps. Though Google is undoubtebly the biggest search engine with highest market share, still there are people who are using Bing as search engine.
Also there is a good number of iOS users who are using Apple maps. So exploring these options will bring more potential customers.
More SEO Tips
Local seo is connected with other aspects of SEO. Setting up GMB wil give you a crucial edge. But you also keep in mind that most of your competiors are also doing the same. So what will set you apart?
To more fine tune your local SEO, we suggest you some more steps. To create a solid web presence and rank higher in google, you should work with these aspects too. Briefly they are:
- Creating Local Citations (NAP)
On page SEO
Optimize website’s Home page
Optimize Local landing pages
Adding schema mark ups
Managing Reviews, ratings and others
These are the crucial areas which makes some imprortant difference. The more you can tune it, the better will be the outcome.
If you are not sure about what to do, then you can enjoy the cheap seo solution that we are providing in Melbourne area all all over Australia. This SEO service for small business is specially designed and so it is affordable to all!
Feel free to dial or drop a line whenever you want! It will be a pleasure to talk!
email: [email protected]
In impact has elevated with the increase in technology, almost every business has a website so that their users or customers can reach out to them easily. However, many businesses make the mistake of neglecting the usability of their website. This means that they do not pay attention to the functionality of the website or the user experience. For the success of any website, usability and seamless website browsing experience are very important. This can attract more and more customers which can thereby boost the sales and revenue of your website.
Due to the fact that a lot of people are using mobile phones to access the internet, it has become very necessary to create a website which responds efficiently on a mobile device as well.
If your website cannot be accessed on a mobile device or if the quality of the website gets degraded on mobile devices, it is best to create a mobile version of your website with the help of your website designer.
2.Using a meaningful and accurate title tag
The homepage of your website is the first thing that a user will come across. This is why it is very important for you to make sure that the home page has no errors. The title of your homepage gives you a character approximately 55 characters so you need to utilise it effectively to make sure that it serves as a compelling identity for your business.
3.Provide an accurate and compelling description
Along with the title tag, there should be a very accurate and interesting meta description. Here you will have more room, you will be able to describe your brand or services within 150-160 characters. You should be able to describe the services that you will offer to your customers. This is your chance to convince the user to click on your website and have a look at it.
4.Offer navigation to show off your internal pages
Google surely favours sites with clarity, and which have internal linking and navigation. This makes it very easy for the users to find out exactly what they are looking for. Mark it as a thumb rule, no page of your website should be more than three clicks away from another page. This means that your homepage must serve as a hub for the rest of the pages.
5.Include quality content
It is best to include a detailed description of the services provided by your business. Make sure to include at least 300 words that describe your company and its services. It is difficult to put out everything about your company using a few words. This is why it is best to divide services or products into segments so that it is easy for people to understand your business.
Just make sure that the content is concise and descriptive enough to attract any new customer and educate them about your brand. The content should be self-explanatory so that whoever visits your website can have a complete understanding of your business.
6.Integrate social media for user engagement
Including social media icons on your website will increase the chances of users to share the materials. Even though Google does not take social media profiles directly into consideration when it determines the authority and ranking of your website. However, social media linking can still be helpful in influencing primary signals like inbound links and they are also a powerful outlet for user engagement.
These are not the only ways that one can use to optimise their business. However, these are definitely the most important ones. All of these factors definitely play an important role in improving search visibility and assures higher user engagement rates. There are various other aspects that need to be taken care of during the optimisation of a website. Including this segment as a part of your SEO will just assure improved results.
User experience is what a visitor will experience while navigating your website. It is important to for any website as it helps SEO and all the major search engines considers it a positive signal that determines the ranking of a website.
Nowadays, search engines like Google, Bing and others primarily focuses on how a user interacts with a website. If a user is happy with the website, search engine is also happy.
When you want to satisfy your customers, you should provide high-quality products and services. Not only should you have approachable and easy-to-reach customer agents, but your website should be user-friendly as well as it is one of your most important digital marketing tools in this time and age when more and more people go online to look for what they need.
If you want a higher ranking in search engines and gain more buying customers, you should offer a positive user experience. User experience (UX) refers to the overall experience of a visitor when they go to your site. If your site is easy to use, visually engaging and possesses all the essentials, you’ll undoubtedly satisfy your customers.
To help you achieve a good user experience ranking, you may use the following tips:
1. Create A Responsive Design
When you say responsive web design, it means that your site could fit and adjust to any size and type of screen. Your website is responsive if it can fit into screens of mobile devices as well as that of desktop computers. On the one hand, if your site is not compatible with a certain device, visitors will find it hard to navigate your page, forcing them to leave your site even before reading any of your content.
To achieve a responsive site, you must hire a reliable web designer or do the following:
Since a huge number of site visitors use touch-screen mobile devices, you should incorporate swipe gestures for image galleries, menus, banners, and other vital content. With such, mobile users can easily navigate your page.
For larger screens, you should be able to show more, which means your desktop users can visibly see the images and contents of your site. For smaller screens, you should hide more content to avoid decluttering your page. You may use accordions and tabs to hide or show content.
Most importantly, it would help if you use appropriate font sizes and weights on your web pages. It would help if you also balance the size ratio of paragraph texts and headers. But, these things should appropriately adjust depending on the screen size.
2. Useful user experience tips: Write Useful and High-Quality Content
After designing your site to become responsive, you should also focus on the content of your web pages. Don’t just blog about anything you want to say. Instead, write informational articles that’ll answer or help your visitors solve their issues.
Not only will you satisfy your customers if they read informative articles on your site, but it’ll also help you rank higher in search engines. So, when you’re writing content, make sure that it relates to what the majority of your audience needs. Also, it would be best if you make your content actionable by giving your readers tips or answers.
3. Work On Your Loading Speed
One way to satisfy your customers is to direct them to your website with high loading speed. People today are impatient due to the fast-paced world they live in, so, basically, your visitors don’t have time to wait for too long for your page to load as they know that many other websites can give them what they need faster.
You may speed up your site by doing the following:
Pick a web hosting company with reliable and solid hardware to host your site.
Aside from getting the right web hosting company, it would be best if you also work on your website optimization. You can do so by reducing your image or video sizes.
Most importantly, it would help if you use a CDN or content delivery network wherein you can store and duplicate the static elements or files of your sites. With such, your visitors wouldn’t have to wait for a long time to access your pages.
4. White Space
If your pages don’t have enough white space, your site visitors may also leave.
Basically, white space collectively refers to the unmarked portions of a page. It has to do with margins, as well as the spaces between lines, objects, graphics, columns, and the likes. A site with too many visual elements could make your website look overcrowded. Instead of nauseating your visitors from seeing too many whatnots at once, you can make better use of white space to make your content readable. Also, with an empty space, you’re giving your users a break from information overload.
When you keep your layout simple and eye-friendly, you’re letting your users read your content with comfort, attracting more visitors in the long run.
5. SEO Set up
Making your website reasy for SEO may sound comple to many. But it is as necessary as the existence of website itself. Without SEO implementation, users will nto find your website in search engine. That basically stops you drom getting continuous new customers. On the other hand, with a proper SEO setup, your website will show up in the search results for relevant keywords and and you will be getting more visitors and therefore potential customers.
To make your website SEO friendly, you need to go through a numbe of steps. It incudes indexeding google, decreasing page loading speed, SEO friendly content creation, inbound and outbound links, page titles, head tags, meta description and many more.
But first you need to know what is wrong with your webiste right? You can check it for free using Live Long Digital free SEO checker.
As a new bsuiness owner, this mignt sound a bit complex to you. In that case you beter look for professinal help if you are not aware of how to handle SEO set up. Look for the best SEO company in Melbourne or simply visit
Positive user experience is key to satisfying your customers whenever they go to your site, more so if you provide informative articles that load quickly. It’s also necessary for your Web page to be easy on the eyes, which makes it easier for visitors to navigate your site. Through this, you’ll undoubtedly retain your loyal clients and attract new ones.