Social media marketing boosts brand awareness, visibility, and other factors resulting in sales. It promotes branding through sites like Facebook, Instagram, and others.
Social media marketing is an essential component of Digital marketing services. With the support from other sectors, social media marketing can do wonders.
According to Forbes, 97% of marketers are using social media to boost their business. And 78% of salespeople outsell their peers by using social media.
That is, social media marketing helps businesses improve brand image and reach clients. Social media makes it easy for customers to contribute to the brand messaging as well. Yet, not every business is eager to use this affordable medium.
In fact, studies show that half of all small businesses do not promote their business on social media. If the latter sounds like you, go ahead and read on. And learn how social media marketing can help you grow a solid business:
What are the Benefits of Social Media Marketing?
Many companies slash their marketing budget to save money. But promotion is crucial to selling. Social media marketing will save you here. It also helps businesses keep in touch with customers easily.
The good news is that even a short amount of time in social media matters. As HubSpot reports, 84% of marketers were able to boost traffic by using social media only six hours per week. It also helps reduces costs without compromising results. In addition, social media paid promotion is usually cheaper than other forms of marketing. Ads on Facebook and Twitter can be affordable, depending on your campaign.
Increased Brand Awareness
Social media is an effective digital marketing tool that builds your business’s visibility. It’s less costly too.
Also, a strong social media strategy will boost brand awareness. As a result, you will be able to connect with a larger audience base. Study shows that 91% of marketers say that social media boosts brand exposure.
Start with, creating a business page and work on gaining followers. You can then go for paid promotions for extra boosting.
And make sure to have people interact with your post. It will help to increase brand awareness and followers.
Improved Web Search Rankings
Social media can influence web searches, but it can’t directly affect rankings. Thus, by sharing links on your page, you can easily drive traffic to your site.
A study says, over 58% of businesses that use social media see improved search engine rankings.
Besides, you can also increase your site ranking by promoting content on social media. Because creating quality content will bring you more leads. And more time spent on your page indicates to Google that your page is valuable. Also, it helps you to be ranked higher in the SERPs as well.
Customers prefer human responses over automated ones to their comments. And using social media is a great way to interact with them. Thus, respond personally if you wish to enhance their experience. This will help your brand be easily remembered during a problem.
So, whenever you post, consider converting a lead into a loyal customer. Try responding to comments with a personal touch. If you do, your conversion rate will be higher. Remember, brands that go out of their way to please customers tend to gain loyalty.
Improved Brand Loyalty
For small businesses, it is a must to have social media marketing strategies. As they cannot invest a huge amount in customer satisfaction. But once you reach a certain level, you will start to receive loyal customers for your brand.
One study found that social media marketing improves customer loyalty. Thus, connecting with your leads will help to build stronger relationships. Moreover, if you commit yourself to your clients, you will surely win their hearts.
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More Brand Authority
Customer satisfaction and brand loyalty are vital to your business’s success. And satisfied customers will tell others about your business.
Businesses appear more credible when they post original content and respond to customers. Therefore, focus on both customer satisfaction and brand loyalty. And once you have some satisfied customers that speak highly of your brand. Wait and watch, as they will do the advertising for you.
And speaking of conversion, more visibility means greater chances for conversion. As each post encourages viewers to visit your website and increasing website traffic.
Studies suggest, over 51% of marketers cite building relationships with consumers boosts sales.
So, be sure to convey a positive opinion of your organization to potential clients. The better the impression, the longer they’ll remember your brand. Social media marketing will also improve the credibility of your business.
And since consumers prefer dealing with people, social media helps them feel more at ease.
In an era where people use social media to stay connected. Why not throw your brand into the mix?
Some Tips That You Need
Social media can be useful for marketing. But there are some rules to win the game. Here are a few tips to generate more social media engagement:
Use Great Visuals
Visual appeal is what gets people to stop scrolling and read your post. So be sure to focus on visuals. And by combining great content and images, you’ll boost search engine traffic in no time. Make sure they are user-friendly & relevant to your audience.
Write Good Copies
As we just said, remember if pictures get people to stop, good writing makes them click. And if they find your content useful, they will gradually start to rely on you. Thus, always create engaging content that offers value to your customers.
Don’t Always Promote
Don’t post about your business or products every time. Share industry-related stories and articles to gain engagement with a larger audience. This will also assist you in collaborating with other organizations within your niche.
Use Relevant Hashtags
If you’re not using hashtags, you are missing a lot of opportunities to get noticed. Hashtags play an important role in social media marketing. It is an excellent way to organize and makes content more discoverable. It also gives users access to relevant content from people and businesses. Thus, make sure to include proper hashtags in your posts.
Remember that your audience is always distracted. And as statistics suggest, they only have a three-second attention span. So be sure to use these three seconds wisely. You can do this by keeping your content short and easy to read. Furthermore, it will help you communicate clearly and engage audiences.
Post at Key Times
This depends on the social media platform you are using. But be sure that you’ll get a huge audience with the right timing. Research online and figure out the best time is to post on social media platforms. Also, keep an eye on the post frequency.
Involve the Readers
Finally, involve the readers. Try to put engaging questions into your post to encourage discussion. This will help you get more reach. Additionally, it will help you gain more brand authority. And in the long run, customers will rely on the information provided by you more.
By now the importance of social media marketing should be clear to you. If your business doesn’t already have the appropriate profiles, consider creating them ASAP!
Get a few likes, shares and keep on posting engaging content. But, remember to focus on customer satisfaction as well. This will help build a strong brand presence on these platforms. Hence, with the right strategy, traffic will grow, SEO will improve. And most importantly, your conversion rates will skyrocket.
However, if you’re not sure, then we can help. Get affordable Digital Marketing and SEO services from us in Melbourne and all across Australia. Feel free to call or drop a line whenever you want! It will be a pleasure to talk!
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How SEO Can Help Your Business Grow
Search Engine Optimisation is an essential tool in the small business toolkit. When done well, it offers a cost-effective boost to your marketing efforts that brings a whole host of benefits. Here are four of the most impactful.
In this article we will explore some of the benefits of SEO that will elevate your business online.
1. SEO can increase organic search traffic to your site
Search Engine Optimisation is the science of structuring your website and its content so that Google’s (or any other search engines) bots value it more highly than other sites, and serve it up higher in the search results.
Each page is assigned an SEO score. The higher the page’s score, the better it ranks within search results. Of course, when your page ranks more highly, more people are likely to see and click on it, bringing more traffic to your site. This becomes a virtuous cycle after a while, with more traffic causing your page to rank even more highly.
2. SEO can increase local visibility
Do you have a Google My Business account? If not, it’s time to go and get one. When filled out, your My Business profile helps make you more visible to people searching for businesses in a specific location.
For example, if I’m searching for restaurants in Melbourne, Google will show me the top three results with more detailed information (like hours, an address, etc.) than the rest of the results. This detailed information comes from your My Business profile and is a form of SEO.
3. SEO helps you attract the right people to your website
If you’re a business based out of Sydney and specialising in golf club repair, then it’s a safe bet that someone searching Google for “golf club repair Sydney” is going to be someone you want on your website. By optimising your site to rank well for more complex (often called “long tail”) keywords like that, you’ll bring not only more traffic but more qualified traffic to your website, increasing leads and conversions in the process.
4. SEO helps your business build trust and credibility.
It’s a known fact: people trust results that appear on the first page of search results more than the ones that come after. Along with more visibility, that trust is a big factor influencing the amount of traffic you drive to your website, and what people do once they arrive there. The only way to get to the first page of search results, though, is to have an effective Search Engine Optimisation strategy in place.
Hopefully, by now, you understand the value and importance of having a strong SEO strategy. But where do you begin? One helpful place to start is by auditing your website to understand how it currently performs from an SEO perspective. Doing so will give you a baseline set of statistics from which to measure your future SEO improvement efforts. Visit our website for a free SEO audit.
Social Media Marketing is the roaring buzz today. 3.5 billion people around the world are actively using one or more social media, which makes 48% of the world population.
Every other business owner is trying to earn their chunk from the vast open ended opportunity hidden in the reputable social media platforms.
While Social Media Marketing has brought huge success to many, there are others who are struggling at this. Due to some reasons their social presence is not striking, users are not engaging with the contents. Or they are not getting enough followers in the first place.
What are their social media marketing problems?
Today we will discuss some of these problems which are hampering the efforts of thousands of business owners from getting engaged with their potential customers.
We will talk about the main social media mistakes that entrepreneurs do and they need to stop it immediately.
Social media is a platform open for all to get in touch with potential customers. If you are not doing the right things, someone else will do it and take your customers away, it is as simple as that.
Common Social Media Marketing Mistakes to avoid in Facebook
First we need to talk about the pioneer and giant of all social media, Facebook. Currently 2.7 billion people are monthly users of Facebook. So you can easily guess its endless potentiality.
Though more people are using facebook correctly these days, still there are many things that are missing. Especially after the vigorous update of facebook’s appearance in 2020, many users are found managing the facebook pages comparatively more complex than before due to its new interface.
Social Media Mistakes in Facebook page management
1 . Comments and the Replies
Anyone can read the comments on a facebook post and make comments too. In many cases companies ignore to reply to the facebook comments made by customers. It becomes way worse when a negative comment is left alone or deleted even.
The ideal practice will be to address all the comments, whether they are bad or good. In case of a good comment, a warm thank you will be a great way to respond. However in the cases where there is a negative comment, utmost care must be taken.
You must reply to the comment publicly in the first place. You might contact him via facebook messages or other methods for further reason. But a public reply must be made so other users do not get the chance to develop the mindset that this company is careless about complaints.
2 . Is it the right audience?
Regardless of your marketing efforts being paid or organic, you must be careful about the audience that you are targeting. Who are your audiences and what are they looking for usually? Also get information about your followers regarding things like their average age, sex etc.
If you own a lingerie shop and most of your business page followers are men, it’s less likely that you will get engagement in your posts. So you need to fix this before developing your marketing strategy. The products you are promoting must match the taste & usability of the followers. Think again and ask yourself, most likely, who will buy your products?
3 . The right Marketing Strategy vs Post types
You need to find the right marketing strategy, Its a well known fact that without strategy, much of the efforts will fail. But at the same time you need to adjust your content and posts along with your strategy. The post types, your strategy and the audience, all must be aligned with one another.
For example, some business owners will post and do marketing with videos and podcasts, some with images and others will combine both. You need to find out which one is most appropriate and effective for your business type.
Not all businesses are suitable for the same content type. That means, all strategy may not work for you as well. That is why we always advise you to develop a customized social media marketing strategy that is specially adaptable with your business type.
Not using stories is one of the common social media mistakes done by business owners. Stories brings a lot of impressions. It also gets engagement from relevant followers. In many cases, organic posts fails to reach the followers due to many reason. This is why Facebook story can be another great way to reach followers with lucrative offers.
Mistakes to avoid in Instagram
1 . Buying followers
It is one of the popular and serious mistakes that is done by most business owners. In most cases the followers are from fake or irrelevant accounts. Sometimes bot services are also available to generate comments.and reactions. All of these practices are highly avoidable.
A big community will not ensure any success unless it is relevant. It might initially look something attractive but deep down it doesn’t carry much weight at all.
2 . Not using hashtags
Another common mistake is not to use hashtags. But hashtags are very important in instagram. Relevant hashtags will generate relevant impressions and therefore more user engagement.
Instagram allows up to 30 hashtags for each post. But before using, you must research relevant hashtags for your image that is related to your product or service. This will increase the percentage of relevant impressions.
3 . Using low quality photos
Another so common mistake. Instagram is all about good looking and lucrative images. Also many users will neglect the descriptions and bio sections. Use them properly to describe what your business is about and may be some key features if possible.
4 . Not using stories
Many users tends to ignore the story feature in instagram. But it actually works pretty nicely. As much as facebook, instagram stories are great ways to increase user engagement. These are free options to reach more followers organically and you should not refrain from using them. Moreover there are many interesting filters in instagram which will make your stories interesting. Too.
Bonus Tip: Entrepreneurs or business owners should switch to Instagram business accounts as soon as they can. Instagram business accounts give us a lot of new features, Instagram Analytics is one of them. From this you will be able to know more about the users, their behaviours and many more.
Marketing Mistakes to avoid in Twitter
Twitter is another major social network. Around 152 million people are actively using twitter. That simply means that a lot of your prospective customers are also using it.
To make the best out of twitter, you need to avoid these mistakes:
1 . Do not make tweets too long
Twitter is not a place where people would like to read things in detail. They are looking for the main theme of the event or news may be in a couple of lines at best. So making it longer will not help. Keep it on point and short.
2 . Not Responding to retweets
Lots of users do this mistake may be due to their shortage of time. But this is not a good idea at all. Engaging with retweets will allow you to get in touch with prospective clients and followers, Also it shows the activeness of your account and the attention that you pay to it.
3 . Too many Retweets
Retweets are of course good. But You have to maintain a certain number per day and do not exceed that. Keeping retweets relevant to your business is another important factor. Irrelevant retweets will look like you are seeking too much attention. The best idea is to retweet only those posts who have mentioned your business name.