When you run a business, there are a lot of ways you can promote the company. One of the most vital ways to maintain brand awareness is through social media. Followers can see updates on the business’s timeline, subscribe to be notified when a new post is published, and share them with their friends and family.
Another way to maintain brand awareness is through the company’s website. You can also use a blog, which can be updated with new content on a regular basis. These posts provide valuable information to potential customers that they may not have found anywhere else. It’s also a good idea to use images in the posts because they are more likely to be shared on social media by followers.
An essential component of the process must be leveraging artificial intelligence to provide value to potential customers. In addition, images are more likely to be shared on social media by followers if they are included in the posts.
Building brand awareness is critical for the success of any business. A strong brand identity helps in achieving loyal customers and ensures success. In fact, a Yes Marketing study found that 50% of consumers will pay more for a product if it’s for a brand they trust.
Yet, businesses usually strive to offer something unique to their customers. And in the process, often forget the importance of creating a brand identity.
But if you want more engaged customers, the first step is to create a strong, recognizable brand.
In short, it’s about creating an image that your customers easily can identify with.
We’ve outlined a few simple ways to build brand awareness:
Search Engine Optimisation
Search Engine Optimisation or SEO refers to a set of best practices designed to make your website easily tracked by search engines.
It involves ranking highly on search engine results to increase traffic to a website. The higher a website ranks in search results, the greater the chance that it will be visited by a person. And ultimately, the wider your brand will be known. Here are the benefits you get after implementing SEO tactics to your website:
Gain More Traffic
SEO is a reliable way to increase traffic through organic search. While brands can pay for higher rankings, organic search results are what ultimately attract potential customers. This increases the chances to become a more trusted brand. And quality SEO service can make it possible.
Small and medium-sized businesses particularly benefit from local SEO. It helps optimizes their digital properties for a specific location. Furthermore, with SEO optimized for local searches you can increase conversions as well.
Stronger Website Authority
Having the best website on the Internet is not enough. An immersive user experience can only be produced by quality SEO. It also supports building a brand as a trusted authority over a certain time period. And quality SEO is part of the journey.
Enhanced User Experience
Once you have people visiting your site, you need to deliver user-friendly content that keeps them engaged. Google is very adept at identifying favorable and unfavorable user experiences and uses that data to rank your site. Therefore, you should focus on providing an optimal user experience.
When it comes to digital advertising strategies, SEO is among the most cost-effective. SEO can work efficiently with other organic digital methods, like email marketing and automation, to maximize your reach. Take SEO into account when planning your marketing budget to get the best results in the long run.
Investing in SEO will increase your website’s visibility. This will help you appear more frequently in search results, increasing brand awareness and revenue. In fact, we wrote about why you need SEO service? and we talked about 9 reasons.
Effective Website Design
Website design is one of the easiest ways to build brand awareness. A website design that stands out will be remembered long after the first visit. Websites with high-quality and user interfaces will help you win the click and gain more leads as well. Check out our blog for tips on how to optimize your site’s user experience.
Social Media Marketing
With current society being heavily influenced by social media, it is important for any company to have an active social media presence. This includes Facebook, Twitter, and Instagram. And Social Media Marketing (SMM) involves using social media for branding and marketing communications.
Based on business needs and tasks, SMM programs vary from company to company. It usually involves branding, improving visibility, and finally selling a product or service. The first step is to identify the right platforms for your business.
Conduct a customer analysis and focus on those social networks. Next, develop a campaign tailored to the specific platform. Keep in mind that you should not ignore the other social sites as well. However, make sure you spend your time and energy on what you know works. Here are some of the benefits you’ll get by using SMM strategies:
Companies reduce marketing budgets to cut costs. But that’s the wrong way around. Promotion is what makes sales. Social media will help you keep in touch with your customers while maintaining your brand’s popularity. Additionally, social media advertising tends to be significantly less expensive as well.
Improved Brand Awareness
An effective social media strategy will increase brand awareness, allowing you to reach a wider audience base. Begin by creating a business page and build up a following. You can then turn to paid promotions for extra exposure.
Shared links can increase traffic to your website. A study found that 58% of businesses that use social media experience improvements in their search engine rankings.
Using social media allows you to interact with your customers directly. This will enhance their experience. In addition, personally responding to their comments will make them more satisfied. As a result, they’ll remember your brand when they have a problem.
Improved Brand Loyalty
Once customers see that you are providing a good user experience and value. They will become lifelong loyal customers. In fact, one study found that social media marketing increases customer loyalty. So focus on using SMM tactics to improve brand loyalty.
Converting viewers to customers is possible with more visibility. Each post ensures that viewers visit your website and this increases website traffic.
A study suggests building relationships with consumers will boost sales. More than 51% of marketers cite this as a benefit.
Consequently, ensure potential clients have a positive impression of your business. Positive impressions will help them remember your brand longer. Additionally, social media marketing will add credibility to your organization. Social media enables consumers to feel more at ease since they prefer dealing with people.
For more in-depth information, check out our piece on Social Media Marketing.
Artificial Intelligence and Chatbots
The use of Artificial intelligence in Marketing is becoming increasingly common in our everyday lives. From your cellphone to search engines, AI is always helping you out. It can boost traffic and improve your SEO rankings.
Furthermore, marketers have not given up either. They have adapted to the tools that AI has to offer. On top of that, AI is being used to automate processes that required humans in the past. But enough talk, let’s look at how AI could assist your marketing campaigns:
AI enables machine learning by analyzing data and improving through repetition. At the moment, machine learning is helping marketers develop personalized experiences for their customers. The technology provides individualized recommendations based on previous customer data. Furthermore, these systems can help to handle complex questions, as well as assist in outbound marketing activities.
Forecasting is an essential part of business, regardless of the industry. It helps organizations identify upcoming risks and address them before they occur. However, most companies are far from accurate in these matters. This is where AI joins the game.
Deep learning enables accurate sales prediction. It uses a model that factors in the whole sales environment. This data can be used in goal setting, hiring, budgeting, prospecting, and many other areas.
Enhancing Customer Experience
AI has improved customer experiences. Today, it is widely used by marketers to make customer connections easier. In addition, AI promotes stronger customer relationships. Through artificial intelligence, marketers can discover what their customers want and need. In addition, they can build profiles of potential clients and categorize them.
Getting More Engagement
Companies are using AI to engage with their customers in new ways. It tracks emotions and sentiments for voice, text, and visual analytics. In turn, this helps them better understand their customers.
In the digital marketing era, AI is used to enhance content marketing strategies. And online data suggests the content market must change in order to thrive. Therefore, content marketers have to stay on top of market changes to generate traffic. When dealing with the competitive online environment, content marketing is a necessity. The best way to do that is by using AI, naturally.
In a digital world where people interact online, chatbots have become a vital tool. They can be used to generate competitive advantages through digital marketing. Businesses can now provide quick answers to frequently asked questions by using Chatbots. They also help reduce cart abandonment rates. Chatbots can also improve customer interactions as well. This makes it easier for digital marketers to connect with customers.
Build an Email List
Collecting email addresses is a great way to reach out to potential leads, current customers, and new customers for the future. Sending emails every few weeks can be a good way to keep customers up to date with current products and events. In this regard, AI is a considerable help. Email marketing can still be a very effective marketing method.
Read our blog to learn more about the benefits of integrating Artificial Intelligence into your website.
User-Generated Content (UGC) is content generated by a brand’s users. For many brands, it is the most influential content they have available. This is also a fantastic way for brands to engage their audience and drive more traffic to their website. In short, it’s an authentic recommendation.
In fact, over 55% of consumers prefer user-generated content to any other type of advertising. This increases sales and builds brand loyalty.
UGC is a cost-effective way to share compelling content that generates sales for your brand. Many consumers value personal recommendations more than ever. And the internet is an ideal platform for brand advocates to meet consumers more personally. These are some of the reasons why UGC is useful:
Generally, consumers use UGC to check if a company is trustworthy. And they frequently use this source of information to find out if it is.
A whopping 79% of shoppers say user-generated content influences their purchase decisions. As a result customer-oriented businesses on the rise. Businesses should therefore begin integrating UGC to boost sales, establish credibility, and bolster authority. This will help them to grow.
In today’s society, customers are less open to traditional marketing strategies. They prefer buying from brands they recognize and can relate to. Authenticity is becoming more and more of a necessity. When they buy from a brand, they look for one who shares their values. They typically learn this through UGCs.
In addition to connecting their audiences, brands can now elevate their word-of-mouth conversion rate with user-generated content. Consumers get more engaged with brands when they participate in brand communities. 86% of millennials attribute their brand value to UGC, says Tint Marketing. Consequently, communities help consumers identify flaws and provide valuable insights that can help a company grow and boost brand value.
Depending on your industry, it can be more cost-effective to source UGC than to develop content in-house. With UGC, your customers create content, which is then shared with their audiences. Moreover, it is highly cost-effective, as well. Many people use this method to build connections, share their experiences, and win prizes.
UGC is amazing because it puts the users in control. This means marketers don’t need to invest large sums of money in campaigns that are unlikely to succeed.
Social Media Growth
In addition to boosting your brand and building customer relationships, a great UGC campaign can boost your social media presence. Therefore, design compelling strategies and respond positively to user content. Interactions like these benefit both brands and customers.
Link building is the process of obtaining backlinks for your website. That is when another website links to yours. Some of the ways you can create backlinks are outlined below:
One of the simplest, yet most expensive, ways to acquire backlinks is to purchase them. There are websites that sell backlinks to you. However, bear in mind that the higher the quality of the link, the more expensive it will be.
An alternative method of link building is by asking for backlinks. Try contacting a website owner. Then, present your website and convince him to link it with yours.
You can generate quality backlinks for your website by writing quality articles and submitting them to directories.
Blogging is another method of generating backlinks. Creating a blog with links to your website will help enhance its ranking.
Referrals are extremely useful to develop brand awareness. And even a casual referral sometimes is enough to influence a decision. In fact, a recent study discovered that word-of-mouth influenced purchasing decisions for 74% of consumers. As a result, word-of-mouth marketing is an effective way to reach new audiences. You can follow these two steps:
Provide Excellent Customer Service
Think of everyone you meet as a potential customer or referral source. Basically, be honest, reliable, knowledgeable, friendly, and professional.
Now that you’ve impressed your customers, ask for a testimonial. In fact, you should survey them. So long as you are familiar with the customers, they would be happy to help.
Public relations is fundamentally about building relationships between an organization and its key audiences. It helps businesses create strong relationships with consumers. And is considered an essential element of developing brand awareness.
One way to do this is to use press releases, in which you share event or accomplishment news. This gives you complete control over how your company appears to the public. So, be sure to provide interesting PR for the readers.
There are many ways in which a company can increase its brand awareness. But if you follow these five points, your brand will definitely get a significant boost. So be sure to focus on SEO, Social Media Marketing, and Link Building. And remember to be honest and deliver on time so your customers are happy. Satisfied customers will spread word-of-mouth, enhancing your brand image dramatically.
I hope this information helps.
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Last year was unpredictable due to the pandemic and a worldwide lockdown. That meant some pre-pandemic digital marketing trends did end up coming to light. While, others, however, did not emerge.
Due to the long lockdowns, eCommerce sales have exploded. In addition, social media usage has increased significantly as well. Digital Marketing started to play even more effective roles. This has radically altered the way brands connect with consumers.
In recent years, they have moved from traditional marketing to a more digital approach. And in case you are wondering the digital marketing trends to watch out for. Don’t worry. We’ve got your back. Here are some digital marketing trends that you need to focus on.
In recent years Artificial Intelligence (AI) has played a minor role in optimizing social media strategies.
But even with the current advancement in technology, even the most intelligent people cannot predict the future. As a result, artificial intelligence should complement human intelligence.
Presently, there are already programs capable of beating games and consumer behavior. In the future, it is very likely artificial intelligence will replace the human mind.
In fact, 47% of digitally advanced firms already have an AI strategy. While 84% of business executives believe that AI gives their company an advantage.
And today, AI is more important than ever for running day-to-day business activities as well as transforming the different facets of business and our daily lives. It helps guide decisions on everything from content strategy to SEO optimization.
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The technologies that enable artificial intelligence progress rapidly and become increasingly affordable too. By analyzing consumer behavior and search patterns, AI can now help businesses understand customers better. Thus, it’s high time for companies to capitalize on AI. If you’re still unsure, see the ways AI can help give your firm a significant boost:
Content Creation and Curation
Content created by AI can be useful in certain areas and may attract visitors to your website. It can also save you lots of time and resources. In fact, AI can now write reports and news based on data and information. To create content, you can make use of Wordsmith, Articoolo, and Quill.
Besides generating the content, AI can also curate it. By utilizing AI in content curation, websites can better connect with visitors and present more relevant content. It can be used to show visitors more relevant content, based on what they’ve already looked at on your site.
Digital and Programmatic Advertising
Digital advertising has been most successful at adopting artificial intelligence.
A large percentage of Google and Facebook’s revenue comes from advertising. AI helps drive personalized targeted advertisements on these platforms by identifying the right audiences. And since it attracts the most investment and with the largest financial returns, the use of AI has been significantly rising. Moreover, there are already platforms incorporating AI. And in time, more will be added to the mix.
Programmatic advertising uses artificial intelligence to automate ad buying, allowing for more accurate targeting.
According to eMarketer, 86.2% of digital display ads in the US should be automated by 2020.
This automation is far more efficient and fast, so conversions are higher. As a result, customer acquisition costs are reduced as well.
Though it is one of the older digital marketing trends, email marketing is still effective if it is properly done.
AI allows brands to tailor email marketing campaigns to specific preferences and user behavior. This makes it easier to connect with prospects and convert them into clients.
It analyzes millions of pieces of data. And then decides on the best days and times to contact prospects. Additionally, it lets you know when to send emails, and figure out titles that get the most clicks.
There can be a material margin of error for A/B tests and they often take a lot of time. And AI is can your best friend when you need to be specific in an era of hyper-personalized emails.
The combination of AI and search is a perfect match since search is only effective if the user gets what they’re looking for. Generally speaking, search engine tools have problems providing relevant results for all users. Thus, AI can aid search engines to rank results more quickly based on key phrases and results analysis. Over the last few years, AI has significantly impacted content and eCommerce search.
There was a time when a good website couldn’t exist without a programmer and designer.
But now, AI is being used to design websites based on information from the user. The website looks professional in much less time too. As a result, AI is set to revolutionize website creation and development in the next few years.
AI also helps in developing intuitive interfaces that make the user experience better by applying intelligent algorithms.
A 2017 survey on personalization revealed that 33% of marketers used AI to provide tailored web experiences. In addition, 63% said that it increased conversions and improved the consumer experience. Therefore, be sure to check out how AI can help boost your business.
Although Chatbots are part of AI, they deserve a section of their own to showcase how awesome they are. Chatbots are comparatively newer among digital marketing trends.
Chatbots assist potential customers with finding answers to frequently asked questions. Furthermore, they can help them find the products and services they need.
Chatbots are predicted to remain important in digital marketing. They enable customers to chat with your business in real-time, day or night. Studies show that Chatbots will power 85% of customer service by 2020. Many customers prefer chatting with chatbots because they can answer questions immediately. They also remember buying history accurately and most importantly never lose patience. Thus, these virtual assistants will remain in the game his year as well.
Chatbots powered by AI is good for answering open questions. They use natural and machine learning expertise to find the perfect response.
Apart from that, Chatbots can serve clients 24/7 and retain their data. They’re friendly too. And the best part, Chatbots can simultaneously respond to multiple requests from several customers. Here are some reasons to get Chatbots:
Quick Customer Support
With a chatbot, people don’t have to wait to get answers. As you can offer help to visitors whenever it is convenient for them. You can also use some pre-set questions and answers relevant to all business and customer types. Likewise, with AI-powered natural learning, your chatbot can engage in real conversations. This will make answering questions to your customers easier.
Getting a bot that offers personalized suggestions will help you achieve one of the most important standards of business. We’re talking about personalized customer service. Upon learning algorithms, the bot can assist customers in making their decisions. Furthermore, it can serve as a reminder and a reference, as well.
Modern marketing nowadays employs a conversational approach. In fact, 82% of consumers want a “quick” response when they ask a question. And brands are adapting to what consumers want. Conversational marketing helps connect marketers and customers in real-time. Chatbots can aid in doing this as well.
Easily Locate Products
With the right chatbot, your customers can explore your site without having to leave the chat. For instance, some bots offer to search and upsell features through chat. Essentially this creates a better customer experience than click-and-search shopping online.
Online shopping cart abandonment rates typically hover around 70%, year in and year out. There are a lot of factors that make customers ditch their carts. However, some shoppers just get distracted, or get caught up with work, and forget about their shopping. Chatbots can remind shoppers about their unattended shopping cart. Thus, your conversion rates will increase.
Chatbots are a great way to build your marketing lists by collecting analytics data. You can receive Facebook profile data from your customers if they sign in with a Facebook profile. You can also request a telephone number, and an email address, for building your marketing lists.
Business owners can gather a lot of data from chatbots these days. And with a chatbot, you have instant marketing lists from email addresses and phone numbers. Combining these data will help you come up with more effective campaigns.
Social Media Marketing
Marketing through social media promotes brand awareness, visibility, and other factors that generate sales. It makes you more visible on sites like Facebook, Instagram, and others.
Social media marketing makes it easy for customers to participate in the branding process. However, not every business uses this affordably accessible medium. Consider these reasons to get a social media strategy if you have not already implemented one.
Many businesses cut their marketing budget to save money, but promotion is crucial in order to sell. This saves you money, as well as keeps your brand relevant among customers. Providing you with cost-effective promotions.
Brand Awareness Boost
Social media is a powerful marketing tool that helps your business promote itself. It’s cheaper too. Moreover, a strong social media strategy will help you build brand awareness and connect with a larger audience as well.
Enhanced Search Ranking
Although social media can influence web searches, it cannot directly affect rankings. Therefore, by sharing links on your page, you can easily drive traffic to your site.
Improved Brand Loyalty
Social media marketing is a must for small businesses, as they cannot invest a lot in customer satisfaction. But, don’t worry. With time and proper strategies, you’ll begin to gain loyal customers through social media channels.
Additionally, a larger online audience means a greater chance for conversion. Because each post plays a role in bringing more traffic to your website. Among marketers, more than 51% say that building relationships boosts sales. And SMM makes that possible since consumers prefer to deal with people, so they are more at ease.
To know more, read our in-depth blog on the benefits of Social Media Marketing.
User-Generated Content (UGC)
With the ongoing pandemic, online sales are on the rise as never before. UGC helps build and maintain trust among your customers.
Nowadays, consumers are more socially savvy, so creating authentic content has become crucial for brands. Consider user-generated content as the online equivalent of personal recommendations. And make use of it to develop content compelling enough to motivate conversions for your brand.
These are some of the reasons why UGC is useful:
Helps Build Trust
Consumers are getting better at identifying trustworthy companies. They do this usually through the use of user-generated content.
In fact, 79% of shoppers said user-generated content influences their purchase decisions. In this sense, businesses ought to embrace UGC and start focusing more on it.
Unbiased Source of Information
As consumers are increasingly looking for brands they know, like, and trust. UGC has become all the more important to provide them with an unbiased source of information.
Establishes a Community
UGC gives brands the power to increase their audience. Furthermore, people become more engaged with brands by becoming part of a community. And UGC creates one when the brand encourages its customers to post for them.
You’ll Save Money
It can be cheaper to source UGC than to create a content piece in-house. With UGC, your customers distribute their content. This makes it easier to spread word of mouth, making this a highly cost-effective method.
Promotes Social Media Growth
An effective UGC campaign paired with a powerful social media platform is a winning combination. Moreover, it can boost your brand and enhance customer relationships.
Therefore, make the most of UGC by creating captivating strategies and responding to them positively.
Ways to Encourage UGC
It’s been basic stuff up until now. But the fun part begins now. We will discuss tips and hacks you can use to boost UGC submissions. Read on, to know more:
UGC requires a strong online presence in order to be successful. However, brands with fewer followers may want to start by finding their audience’s favorite social media sites.
Additionally, you need to know what kind of content performs best on each social media platform. You can follow Buffer’s recommendations as a basic roadmap:
- Videos and curated content on Facebook
- High-resolution photos, quotes, and Stories for Instagram
- Blogposts, news, and GIFs on Twitter
- Professional content for LinkedIn
- Infographics and photo guides on Pinterest
Get Customer Feedback
UGC campaigns cannot succeed without customer reviews and feedback.
In fact, a BrightLocal survey found that 68% of consumers must see at least four reviews to make up their minds about a brand.
Thus, it’s essential that businesses pay more attention to customer reviews. That way you can prove to your customers that you are trustworthy and reliable.
Run contests to generate more UGC. Contests help with submissions as well as their quality. Additionally, they help create a buzz for your brand.
Develop Content Campaigns
Making content for social media can be challenging, and keeping it fresh and engaging is hard. UGC campaigns give you a content library, so you always have quality content to share. It also makes your audience happy. Making this a win-win situation.
Support a Cause
Consumer behaviors have shifted recently as they are now as interested in a company’s cause as their products or services. Therefore, it is crucial to have a campaign that is visually appealing to encourage participation. Try supporting a social cause that aligns with your brand image.
And Don’t Forget to Engage
And finally, the most important aspect of gaining UGC is engagement. Engaging with your audience regularly demonstrates your brand’s personality. You can’t expect followers to suddenly submit content without first engaging with them, can you?
Therefore, it may be wise to engage with your fans in discussions, reply to their questions, and interact with feedback.
User’s Search Intent
User intent (or search intent) is the intention of searching for information that satisfies a particular need. Additionally, it plays a crucial role in improving your page ranking.
And regardless of what content you produce, the main objective should be to achieve user intent. Because they are ultimately who you want to reach.
Thus, if you fail to include key content that keeps readers interested, then you can never rank on the SERPs. And if you are not ranking among the top ten for your target keywords, you might as well be invisible. But that is not what we want, right?
Users have different intents for their searches. This makes search intent crucial to rank on the first page.
Remember, content that focuses on search intent will boost ranking. If your page does not satisfy search intent, it won’t be able to rank.
In general, people use the internet first to learn. And sites on the first page answer 95% of their questions, with the top results being blog posts or videos.
The audience will try to buy from the provider after learning. So try to determine keywords based on search intent. Thus, figure out what type of questions your audience asks. And then act on it.
What are the Types of Search Intent?
Google has improved its search algorithm over the years so they can distinguish between search intent. In addition, Google prioritizes the pages with the greatest relevance to search terms. As a result, tailor your content to your audience’s interests. Listed below are four categories of search intent:
- When users look for specific information.
- Search engines recommend specific pages.
- So make sure users get what they need.
- When users search for specific websites or tools.
- Questions like ‘How do I?’ are used.
- Provide your best-used scenarios.
- When users are looking to purchase.
- Looks for specific products.
- Then decides to purchase.
- When users are ready to buy.
- Ensure ease of purchase.
- So make sure they buy
Thus, remember to tailor content to your audience’s search intent. Make websites as friendly as possible. And always strive to simplify their lives.
Content marketing is undeniably one of the most crucial elements of your digital marketing strategy. Bill Gates realized back in 1996 where he coined the phrase “Content is king”.
He predicted that content would rule the internet. Well, Gates was right. These days, content is everywhere, and one of the biggest factors determining successful website operation.
New content enhances your SEO. It boosts traffic and makes your site rise on the SERPs. It also keeps Google crawlers at bay, helping your site rank higher.
Here are a few reasons why you should incorporate content marketing strategies:
Builds Brand Reputation and Trust
Great content creates a positive experience for potential and current customers. A sign of quality content is that it addresses customer pain points. An enjoyable experience encourages people to return for more This helps establish familiarity and trust towards the brand.
Your content should be geared to answering common questions and objections within your business. Think of questions like What challenges does your target audience face? What makes people choose to work with your business?
Drives Organic Traffic
Google changes its SEO algorithms periodically, so even the largest companies may not be able to keep up to date with the latest requirements. However, experts agree that one strategy stands out throughout these changes: quality content marketing. Organic SEO really helps to bring more traffic.
Make the content more readable by highlighting key ideas or images. Following this, try sharing via Twitter or Facebook. By repurposing content, your company can engage social media users as well.
Displays Your Expertise
A benefit of using content marketing is its big variety of channels. You can answer customers’ questions in a blog, a video, a podcast, a whitepaper, an ebook, and more. When you provide in-depth content that adds value, it shows that you’re an expert in your field. As a result, potential customers will trust you more.
Helps Build Backlinks
The backlinks you earn when other sites link to your content represent “votes” for your content for the web spiders. This helps your website rank higher in the SERPs. Thus, look for backlinks coming from authority websites that already appear in search results.
Keep in mind that backlinks tend to grow as your website evolves. And in general, it takes time. However, a few high-quality backlinks from an authoritative website can greatly increase your traffic.
Improves Conversion Rates
Conversions are influenced by the content you post. It helps build your relationship with your audience and provides them with the information needed to make informed purchases. Thus, make sure to include a CTA and tell the reader what they need to do next.
To know more, read our blog on why fresh content is important to help you decide why you need content marketing.
Voice and Visual Search
With the rapid advancement of AI, search has taken a paradigm shift. Search is about to become even better and more intuitive than it is today. Thanks to voice search, by way of natural language processing (NLP). And visual search, by means of computer vision. Developing these technologies can completely revolutionize how people conduct searches.
The availability of voice search features is increasing rapidly. And we bet that you have used voice search at least once in the past six months.
In fact, more than 50% of searches are expected to be carried out over voice search in the next few years. And when implemented correctly, voice search can improve a business’s SEO and customer experience.
Voice SEO is a good way to increase search engine rankings. And, these facts will motivate you to think about it:
- Voice searches have generated $2 billion in sales so far.
- 65% of smart speaker owners are comfortable purchasing items via voice commands.
- 31% of smartphone users use voice search every week.
Based on these data, doesn’t it seem time to optimize your sites for voice? However, many companies are still not integrating voice search, which makes early adoption even more important. So why wait? Add voice search to your enterprise SEO strategy and keep up with the competition.
What Kind of Voice Search Strategy Works?
Traditional search relies on typed queries, as opposed to voice search. We don’t always speak the way we write. Therefore, businesses need to create a different game plan for voice search. These are four tips to help you win at voice search:
Consider Using Long-tail Keywords
You want to use long-tail keywords, as opposed to one-word search terms. Moreover, they may seem more natural, much like the way a person speaks. Shorten and simplify your phrases to make it easier for your customers.
Have Featured Content
Typically, voice searches are 29 words long. Thus make your content as concise as possible. Try keeping unique, featured content. Remember to make use of hashtags, lists, and bullet points. Google loves them. And finally to use long-tail keywords in the featured snippet.
Understand Your Audience
Prioritizing your audience’s questions can help with creating quality content. Hence, it is necessary to have a thorough understanding of your target audience. Understand what your audience wants by answering the questions. Keep answers direct and simple, but also conversational.
Optimize For Local Searches
It is a good thing to optimize your content for local searches. In fact, 22 percent of voice searches seek location-based information. Therefore, try using phrases like “near me”, which are frequently used by consumers when searching for a product or service. Thus, in order to maximize both opportunities, marketers need to update their local SEO strategies to account for voice search.
Visual search is one of the latest digital marketing trends. It is conducted by taking pictures. It makes certain products more accessible to consumers. Users can identify a variety of places, items, and terms simply by clicking a picture.
According to BusinessWire, 62% of millennials and Gen Z members want visual search, over other search types.
Therefore, we wouldn’t be surprised if visual search became widespread. As Google Lens and Pinterest Lens gain popularity, it’s high time you adapt. Here are a few ways you can improve visual search:
Use Multiple Images
Images show your products from multiple angles, so your leads are better able to find your product. Taking numerous photos ensures that people find your website first. Ultimately, this leads to more opportunities for your business.
Utilize High-resolution Photos
You need high-quality photos to attract prospects via visual search. Google will use those photos to match search queries. Using blurry or pixelated images is a big no-no since Google and other search engines will have a hard time navigating through them. Additionally, high-resolution photos show off your product clearly. Consequently, you will have a more engaged and interested audience.
Conduct Keyword Research
By now, we have probably stressed the importance of keyword research a thousand times. But, in addition to keyword research affecting SEO, visual search is also influenced by it. Optimizing your product images with keywords will allow them to be described more accurately. It also will help you appear in the right results. But for visual search, we suggest you use long-tail keywords as mentioned earlier.
Provide Image Titles and Descriptions
It’s a good idea to incorporate your long-tail keywords into your image title and description.
Having keywords in the description can help draw people’s attention to an image. This will help them locate your products more quickly.
Make your title descriptive whenever you write. For example, “001.png” will not benefit Google or Your audience. Thus, use descriptive headings and descriptions so your images appear in the appropriate search results.
Add Alternative Text
Alt Text is used to provide information about the nature or content of an image. It appears in a blank area normally containing the image. It provides information-rich content that utilizes keywords and context to make Google’s job easier. And helps you rank higher in SEO. In addition, it directs readers to the most relevant information on a page. Therefore, use it wisely.
When you optimize image size and file types, you can improve visual search results. Larger image files take longer to load. Therefore, you should have your images resized before uploading them. Here are a few free tools for image compression:
- Speeds up your website and saves bandwidth.
- Optimizes 50-80% on PNG images while maintaining full transparency.
- Smart lossy compression technique is used.
- Optimize images for the web
- An excellent tool for Mac users
- Perfect for JPEG’s, but not PNG’s
- Image compression by 90%.
- No loss in quality
- Excellent WordPress plugin
- Offers a free plan for 100 images per month
Optimizing your photos will shorten loading times, attract leads, and keep them on your page. This in turn will help you convert more from your visual search strategy.
A caption adds to the image’s description and allows customers to see the perspective of the brand. You can describe the product or action of the picture in depth. Furthermore, it gives your audience a deeper understanding of the image.
Video marketing is arguably one of the most important digital marketing trends in marketing today. And according to SocialMediaToday, video content is engaging regardless of social media platform. Whenever possible, you incorporate video content to engage your audience.
There are many ways to achieve higher engagement with video marketing. Try using Facebook, Instagram, or LinkedIn for starters. Here are a few reasons to adopt video marketing:
Getting the user’s attention instantly can be hard – but that is where videos come into play. While users may look at fun photos, videos hold the attention five times as much as still photos do.
Thus, consider making compelling videos that make users stop scrolling and pay attention instead.
Video is great for teaching, and can also be extremely simple to consume. Video marketing is a great way to connect with a wide audience and target their pain points. This will provide value and in turn, get you more customers. Just make sure to include captivating audios as well.
Appeals Mobile Users
Video and mobile go hand-in-hand. In fact, 90% of consumers watch videos on their mobile devices. And as people are shifting towards the mobile view, brands must be sensitive to the personal experience people have on their smartphones. Therefore, if you haven’t already, you need to start making your video mobile-friendly.
Has Good ROI
Video production may seem like a time-consuming and expensive proposition. However, there is now plenty of technology available to make good videos fast and with a small budget. Thus, start creating one. Because investing less when creating your videos will enhance your chances of a positive ROI.
Now, social media platforms make it easier than ever to share videos. Platforms are focusing increasingly on video content. By utilizing this feature, users can create their own personal videos they can share with their friends. Therefore, use videos as your own personal weapon to gain more traffic and shares.
Google Loves It
Finally, Google loves it. The more time that users spend on your website, the more likely search engines are to rank you highly. Thus, optimize your videos for SEO just like you do for text content. Use descriptive and interesting titles and descriptions. Consider adding links to your products as well.
Influencer marketing uses key figures to spread your brand message to a larger audience. It tends to be more authentic than corporate advertising. And studies suggest, 63% of consumers trust influencers more than brands. Try implementing influencer marketing to see amazing results. Here are a few ways you can set up your influencer marketing strategy:
Like any other marketing strategy, you must set a goal for your influencer marketing campaign. Begin with outlining what you want your campaign to achieve. We recommend you consider KPIs as well before you embark on your influencer marketing strategy. This is an important step since this helps you determine how your campaign’s campaign does. Try using SMART (Specific, Measurable, Achievable, Realistic, and Timely) to define your goals.
Determine Relevant Influencers
The next step is to find influencers who can complement your upcoming campaign. This is crucial since your brand will be judged by who you partner with. That’s why it’s crucial to find authentic influencers who share your brand’s values.
Get your facts straight before signing a contract and or reaching out to an influencer. Know about their brand, their analytics, and how long they have been doing it to see if they pose any risks. Be sure to review their latest content and make sure they don’t promote controversial topics.
Design Your Campaign
You should then proceed to design your influencer marketing campaign. During this step, remember to include your influencers in the mix. This will allow you to gain their perspective as well. Additionally, allow them the creative freedom to make content in their preferred style. This will help boost your campaign significantly.
Pick the Right Platforms
When it comes to influencer marketing, selecting the right platform is crucial. For instance, it is hard to share hyperlinks on Instagram because it doesn’t have the functionality. Again, if you want to increase awareness of your products. Get reviews by partnering with influencers on Youtube. The way you partner with influencers depends on your goals and their strengths. Thus, find the best one that fits your needs for maximum results.
Track and Optimize
After creating an influencer marketing strategy, the final step is tracking your campaign and optimizing it. This helps you analyze your progress and determine what modifications are needed to reach your goals. Thus, remember to keep yourself updated by using tracking tools.
There you go, the digital marketing trends you should keep an eye out for. Investing in Artificial Intelligence is a great way to boost your business. Create a customized customer experience by using chatbots. Get top-notch results from social media marketing and user-generated content. Remember to create amazing content with user intent in mind. Search engines will rely heavily on voice and visual signals. While you’re at it, you should also improve your video marketing skills. And finally, use influencers to get a significant boost.
However, if you are not sure about what to do then you can rely on us. Enjoy cheap SEO solutions from us in the Melbourne area and all over Australia. Our SEO service for small businesses is specially designed. Thus, it is affordable to all!
Feel free to dial or drop a line whenever you want! It will be a pleasure to talk!
email: [email protected]
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Social media marketing boosts brand awareness, visibility, and other factors resulting in sales. It promotes branding through sites like Facebook, Instagram, and others.
Social media marketing is an essential component of Digital marketing services. With the support from other sectors, social media marketing can do wonders.
According to Forbes, 97% of marketers are using social media to boost their business. And 78% of salespeople outsell their peers by using social media.
That is, social media marketing helps businesses improve brand image and reach clients. Social media makes it easy for customers to contribute to the brand messaging as well. Yet, not every business is eager to use this affordable medium.
In fact, studies show that half of all small businesses do not promote their business on social media. If the latter sounds like you, go ahead and read on. And learn how social media marketing can help you grow a solid business:
What are the Benefits of Social Media Marketing?
Many companies slash their marketing budget to save money. But promotion is crucial to selling. Social media marketing will save you here. It also helps businesses keep in touch with customers easily.
The good news is that even a short amount of time in social media matters. As HubSpot reports, 84% of marketers were able to boost traffic by using social media only six hours per week. It also helps reduces costs without compromising results. In addition, social media paid promotion is usually cheaper than other forms of marketing. Ads on Facebook and Twitter can be affordable, depending on your campaign.
Increased Brand Awareness
Social media is an effective digital marketing tool that builds your business’s visibility. It’s less costly too.
Also, a strong social media strategy will boost brand awareness. As a result, you will be able to connect with a larger audience base. Study shows that 91% of marketers say that social media boosts brand exposure.
Start with, creating a business page and work on gaining followers. You can then go for paid promotions for extra boosting.
And make sure to have people interact with your post. It will help to increase brand awareness and followers.
Improved Web Search Rankings
Social media can influence web searches, but it can’t directly affect rankings. Thus, by sharing links on your page, you can easily drive traffic to your site.
A study says, over 58% of businesses that use social media see improved search engine rankings.
Besides, you can also increase your site ranking by promoting content on social media. Because creating quality content will bring you more leads. And more time spent on your page indicates to Google that your page is valuable. Also, it helps you to be ranked higher in the SERPs as well.
Customers prefer human responses over automated ones to their comments. And using social media is a great way to interact with them. Thus, respond personally if you wish to enhance their experience. This will help your brand be easily remembered during a problem.
So, whenever you post, consider converting a lead into a loyal customer. Try responding to comments with a personal touch. If you do, your conversion rate will be higher. Remember, brands that go out of their way to please customers tend to gain loyalty.
Improved Brand Loyalty
For small businesses, it is a must to have social media marketing strategies. As they cannot invest a huge amount in customer satisfaction. But once you reach a certain level, you will start to receive loyal customers for your brand.
One study found that social media marketing improves customer loyalty. Thus, connecting with your leads will help to build stronger relationships. Moreover, if you commit yourself to your clients, you will surely win their hearts.
More Brand Authority
Customer satisfaction and brand loyalty are vital to your business’s success. And satisfied customers will tell others about your business.
Businesses appear more credible when they post original content and respond to customers. Therefore, focus on both customer satisfaction and brand loyalty. And once you have some satisfied customers that speak highly of your brand. Wait and watch, as they will do the advertising for you.
And speaking of conversion, more visibility means greater chances for conversion. As each post encourages viewers to visit your website and increasing website traffic.
Studies suggest, over 51% of marketers cite building relationships with consumers boosts sales.
So, be sure to convey a positive opinion of your organization to potential clients. The better the impression, the longer they’ll remember your brand. Social media marketing will also improve the credibility of your business.
And since consumers prefer dealing with people, social media helps them feel more at ease.
In an era where people use social media to stay connected. Why not throw your brand into the mix?
Some Tips That You Need
Social media can be useful for marketing. But there are some rules to win the game. Here are a few tips to generate more social media engagement:
Use Great Visuals
Visual appeal is what gets people to stop scrolling and read your post. So be sure to focus on visuals. And by combining great content and images, you’ll boost search engine traffic in no time. Make sure they are user-friendly & relevant to your audience.
Write Good Copies
As we just said, remember if pictures get people to stop, good writing makes them click. And if they find your content useful, they will gradually start to rely on you. Thus, always create engaging content that offers value to your customers.
Don’t Always Promote
Don’t post about your business or products every time. Share industry-related stories and articles to gain engagement with a larger audience. This will also assist you in collaborating with other organizations within your niche.
Use Relevant Hashtags
If you’re not using hashtags, you are missing a lot of opportunities to get noticed. Hashtags play an important role in social media marketing. It is an excellent way to organize and makes content more discoverable. It also gives users access to relevant content from people and businesses. Thus, make sure to include proper hashtags in your posts.
Remember that your audience is always distracted. And as statistics suggest, they only have a three-second attention span. So be sure to use these three seconds wisely. You can do this by keeping your content short and easy to read. Furthermore, it will help you communicate clearly and engage audiences.
Post at Key Times
This depends on the social media platform you are using. But be sure that you’ll get a huge audience with the right timing. Research online and figure out the best time is to post on social media platforms. Also, keep an eye on the post frequency.
Involve the Readers
Finally, involve the readers. Try to put engaging questions into your post to encourage discussion. This will help you get more reach. Additionally, it will help you gain more brand authority. And in the long run, customers will rely on the information provided by you more.
By now the importance of social media marketing should be clear to you. If your business doesn’t already have the appropriate profiles, consider creating them ASAP!
Get a few likes, shares and keep on posting engaging content. But, remember to focus on customer satisfaction as well. This will help build a strong brand presence on these platforms. Hence, with the right strategy, traffic will grow, SEO will improve. And most importantly, your conversion rates will skyrocket.
However, if you’re not sure, then we can help. Get affordable Digital Marketing and SEO services from us in Melbourne and all across Australia. Feel free to call or drop a line whenever you want! It will be a pleasure to talk!
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How SEO Can Help Your Business Grow
Search Engine Optimisation is an essential tool in the small business toolkit. When done well, it offers a cost-effective boost to your marketing efforts that brings a whole host of benefits. Here are four of the most impactful.
In this article we will explore some of the benefits of SEO that will elevate your business online.
1. SEO can increase organic search traffic to your site
Search Engine Optimisation is the science of structuring your website and its content so that Google’s (or any other search engines) bots value it more highly than other sites, and serve it up higher in the search results.
Each page is assigned an SEO score. The higher the page’s score, the better it ranks within search results. Of course, when your page ranks more highly, more people are likely to see and click on it, bringing more traffic to your site. This becomes a virtuous cycle after a while, with more traffic causing your page to rank even more highly.
2. SEO can increase local visibility
Do you have a Google My Business account? If not, it’s time to go and get one. When filled out, your My Business profile helps make you more visible to people searching for businesses in a specific location.
For example, if I’m searching for restaurants in Melbourne, Google will show me the top three results with more detailed information (like hours, an address, etc.) than the rest of the results. This detailed information comes from your My Business profile and is a form of SEO.
3. SEO helps you attract the right people to your website
If you’re a business based out of Sydney and specialising in golf club repair, then it’s a safe bet that someone searching Google for “golf club repair Sydney” is going to be someone you want on your website. By optimising your site to rank well for more complex (often called “long tail”) keywords like that, you’ll bring not only more traffic but more qualified traffic to your website, increasing leads and conversions in the process.
4. SEO helps your business build trust and credibility.
It’s a known fact: people trust results that appear on the first page of search results more than the ones that come after. Along with more visibility, that trust is a big factor influencing the amount of traffic you drive to your website, and what people do once they arrive there. The only way to get to the first page of search results, though, is to have an effective Search Engine Optimisation strategy in place.
Hopefully, by now, you understand the value and importance of having a strong SEO strategy. But where do you begin? One helpful place to start is by auditing your website to understand how it currently performs from an SEO perspective. Doing so will give you a baseline set of statistics from which to measure your future SEO improvement efforts. Visit our website for a free SEO audit.
Social Media Marketing is the roaring buzz today. 3.5 billion people around the world are actively using one or more social media, which makes 48% of the world population.
Every other business owner is trying to earn their chunk from the vast open ended opportunity hidden in the reputable social media platforms.
While Social Media Marketing has brought huge success to many, there are others who are struggling at this. Due to some reasons their social presence is not striking, users are not engaging with the contents. Or they are not getting enough followers in the first place.
What are their social media marketing problems?
Today we will discuss some of these problems which are hampering the efforts of thousands of business owners from getting engaged with their potential customers.
We will talk about the main social media mistakes that entrepreneurs do and they need to stop it immediately.
Social media is a platform open for all to get in touch with potential customers. If you are not doing the right things, someone else will do it and take your customers away, it is as simple as that.
Common Social Media Marketing Mistakes to avoid in Facebook
First we need to talk about the pioneer and giant of all social media, Facebook. Currently 2.7 billion people are monthly users of Facebook. So you can easily guess its endless potentiality.
Though more people are using facebook correctly these days, still there are many things that are missing. Especially after the vigorous update of facebook’s appearance in 2020, many users are found managing the facebook pages comparatively more complex than before due to its new interface.
Social Media Mistakes in Facebook page management
1 . Comments and the Replies
Anyone can read the comments on a facebook post and make comments too. In many cases companies ignore to reply to the facebook comments made by customers. It becomes way worse when a negative comment is left alone or deleted even.
The ideal practice will be to address all the comments, whether they are bad or good. In case of a good comment, a warm thank you will be a great way to respond. However in the cases where there is a negative comment, utmost care must be taken.
You must reply to the comment publicly in the first place. You might contact him via facebook messages or other methods for further reason. But a public reply must be made so other users do not get the chance to develop the mindset that this company is careless about complaints.
2 . Is it the right audience?
Regardless of your marketing efforts being paid or organic, you must be careful about the audience that you are targeting. Who are your audiences and what are they looking for usually? Also get information about your followers regarding things like their average age, sex etc.
If you own a lingerie shop and most of your business page followers are men, it’s less likely that you will get engagement in your posts. So you need to fix this before developing your marketing strategy. The products you are promoting must match the taste & usability of the followers. Think again and ask yourself, most likely, who will buy your products?
3 . The right Marketing Strategy vs Post types
You need to find the right marketing strategy, Its a well known fact that without strategy, much of the efforts will fail. But at the same time you need to adjust your content and posts along with your strategy. The post types, your strategy and the audience, all must be aligned with one another.
For example, some business owners will post and do marketing with videos and podcasts, some with images and others will combine both. You need to find out which one is most appropriate and effective for your business type.
Not all businesses are suitable for the same content type. That means, all strategy may not work for you as well. That is why we always advise you to develop a customized social media marketing strategy that is specially adaptable with your business type.
Not using stories is one of the common social media mistakes done by business owners. Stories brings a lot of impressions. It also gets engagement from relevant followers. In many cases, organic posts fails to reach the followers due to many reason. This is why Facebook story can be another great way to reach followers with lucrative offers.
Mistakes to avoid in Instagram
1 . Buying followers
It is one of the popular and serious mistakes that is done by most business owners. In most cases the followers are from fake or irrelevant accounts. Sometimes bot services are also available to generate comments.and reactions. All of these practices are highly avoidable.
A big community will not ensure any success unless it is relevant. It might initially look something attractive but deep down it doesn’t carry much weight at all.
2 . Not using hashtags
Another common mistake is not to use hashtags. But hashtags are very important in instagram. Relevant hashtags will generate relevant impressions and therefore more user engagement.
Instagram allows up to 30 hashtags for each post. But before using, you must research relevant hashtags for your image that is related to your product or service. This will increase the percentage of relevant impressions.
3 . Using low quality photos
Another so common mistake. Instagram is all about good looking and lucrative images. Also many users will neglect the descriptions and bio sections. Use them properly to describe what your business is about and may be some key features if possible.
4 . Not using stories
Many users tends to ignore the story feature in instagram. But it actually works pretty nicely. As much as facebook, instagram stories are great ways to increase user engagement. These are free options to reach more followers organically and you should not refrain from using them. Moreover there are many interesting filters in instagram which will make your stories interesting. Too.
Bonus Tip: Entrepreneurs or business owners should switch to Instagram business accounts as soon as they can. Instagram business accounts give us a lot of new features, Instagram Analytics is one of them. From this you will be able to know more about the users, their behaviours and many more.
Marketing Mistakes to avoid in Twitter
Twitter is another major social network. Around 152 million people are actively using twitter. That simply means that a lot of your prospective customers are also using it.
To make the best out of twitter, you need to avoid these mistakes:
1 . Do not make tweets too long
Twitter is not a place where people would like to read things in detail. They are looking for the main theme of the event or news may be in a couple of lines at best. So making it longer will not help. Keep it on point and short.
2 . Not Responding to retweets
Lots of users do this mistake may be due to their shortage of time. But this is not a good idea at all. Engaging with retweets will allow you to get in touch with prospective clients and followers, Also it shows the activeness of your account and the attention that you pay to it.
3 . Too many Retweets
Retweets are of course good. But You have to maintain a certain number per day and do not exceed that. Keeping retweets relevant to your business is another important factor. Irrelevant retweets will look like you are seeking too much attention. The best idea is to retweet only those posts who have mentioned your business name.