SEO Proposal Template

Want to streamline your sales process and win more SEO clients? You’ve come to the right place. This SEO proposal template provides a complete blueprint for exactly that. And it’s available in Word, Google Docs and as a PDF. Just replace the placeholder text with your own, fire it off to your prospects, and watch your leads turn into new clients.

Download the SEO Proposal Template

SEO Proposal Template​

The Digital Marketing Templates Library

SEO Proposal Template

Why Use an SEO Proposal Template?

Whether you’re just starting out as an SEO freelancer… or scaling up your marketing agency. You know that pitching ain’t easy.

But to grow your client roster, you NEED to sell to prospective clients. All the time. So it helps to have a process in place that you can use repeatedly.

(Rather than reinventing the wheel each time.)

This SEO proposal template will be your new shortcut to closing the sale. After all, you’re in the SEO business — not the pitching business.


Attorneys charge an arm and a leg for custom-made contracts. So we’ve included a sample agreement that can save you both time AND money.

(Note: I still recommend having a lawyer review your contract before sending it out. None of this is legal advice!)

What’s included?

Here’s what’s included in this SEO proposal template:

  1. Cover letter: Kick things off with a personal note.
  2. Summary of services: What you’re going to do for them, and how.
  3. Fill-in-the-blanks SEO contract: A simple-but-detailed contract to protect yourself. And to show you’re serious.

How to use this template

  1. Reach out to your prospective client, pitch them based on their needs, and come to a tentative agreement
  2. Download the free SEO Proposal Template on this page
  3. Personalize the cover letter. And replace the placeholder text with the details of your pitch and agreement
  4. Send it to the prospect
  5. Follow up. (Most sales pitches result in a “no” or silence at first. Following up= more sales).

How to Win More SEO Clients

You know how hard it is to compete with other SEOs in the SERPs. But competing for new clients is just as challenging. This SEO proposal template will help quite a bit with that. But it should be the last step in your sales process. First, you need to make contact, build trust, and make your pitch.

Here are a few tips to help you with those critical earlier steps.

  • Give before you get. In your outreach, point out some low-hanging fruit on the prospect’s site. Or any idea that will help them (no strings attached). This will set you apart from competing agencies. And if what you say is valuable, it will earn you a TON of trust and goodwill.
  • Have a plan for how your sales calls will go. It’s even a good idea to write a quick outline or roadmap before the call. And make sure you always have a “next step” in mind to tell the prospect at the end of the call. (Whether that means trying to close the sale right then. Or scheduling a follow-up.)
  • Lots of people who claim to be SEO experts have no idea what they’re talking about. So make it clear that YOU do. A few well-written case studies and client testimonials on your site can go a long way.
  • Use our other SEO templates to get amazing results after you close the sale.

Here Are The Templates One More Time...

SEO Proposal Template

The Digital Marketing Templates Library

SEO Proposal Template
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