PPC stands for Pay-Per-Click – a popular advertising technique on the Internet. Found on websites, advertising networks, and especially on search engines, PPC advertising involves sponsored links that are typically in the form of text ads. These are usually placed close to search results, where an advertiser pays a particular amount to visitors who click on these links or banners and land on the advertiser’s web page.
In essence, PPC advertising is all about bidding for the top or leading position on search engine results and listings. Advertisers do this by buying or bidding on keyword phrases that are relevant to their products or services – the higher the bid, the higher the spot on the search results, the more the people will find the ad (and click on it) to go to their websites (this is why some people call it “keyword auctioning”). Advertisers would then pay the bidding price every time a visitor clicks through the website.
Engaging in pay-per-click (PPC) advertising allows you to tap into Google's huge traffic stream
PPC, which stands for Pay Per Click marketing has been in existence for many years now, with one of the more popular PPC marketplaces being Google’s advertising program, Adwords.
If you aren’t familiar with Google Adwords, it’s very easy to understand and if you use the Google search engine for personal searches, you are already familiar with the marketplace layout.
How can an average joe marketer join the ranks of successful PPC gurus who have utilized the popularity of PPC search engines and marketplaces to jump start websites, establish an online presence, build a brand, grow a list and maximize their income potential?
Get ready to jump right into this guide, with the first chapter being focused on the Google Search Network, a powerful tool that will send unlimited traffic to your website in a matter of a few minutes.
Pay-per-click (PPC) advertising has been the standard-bearer in online advertising models. It all started with the Google search engine that began using keywords that people searched in their engine to determine where to place ads through a content-generated ad placement system.
By combining the power of the Google search engine and tracking keywords, advertisers could set up ad campaigns based on very highly targeted niche topics. This insured that when an ad showed up on a site, it was relevant to the audience, who would be more inclined to click on the ad since it would interest that demographic.
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