This blog is about just a few of the many things about SEO that Entrepreneurs have to know
Remember the time when many entrepreneurs weren’t too keen on creating a website for their business? Those days are long gone, as entrepreneurs are now fully aware of how much their business can benefit from setting up a presence online.
Of course, entrepreneurs need to know that it takes more than having a website to achieve their business goals. With billions of websites in the world, it’s going to take some work for people to notice the existence of your site, and much of that work is in the field of search engine optimisation or SEO.
You’re on the right track if you’re an entrepreneur taking in SEO tips and using them to help your business succeed. If you’re new to the optimisation game, here are some things about SEO that you need to know.
What is SEO all about?
Search engine optimisation is all about improving a website’s rank in search engine results pages (SERPs) using a wide variety of techniques.
A high ranking in the SERPs of Google and other search engines makes a website more visible to its users, which increases the likelihood that they will click on the link that leads to it. Being at the top of the SERPs also typically leads to increased organic traffic that will give a webmaster’s efforts to generate leads and conversions a boost.
Creating meta-descriptions and meta tags, formatting headings, and publishing high-quality content are some of the techniques that fall under on-page SEO. All of these tactics are employed within your website to help your website achieve higher rankings.
If on-page SEO is all about the techniques you implement within your website to improve rankings, off-page SEO refers to the things you need to do outside of your site to make it rank higher and more visible in search engines. Off-page SEO techniques include guest blogging, social media posts, claiming or adding listings on business directories, and link building, where you get other websites to link back to your business website.
White hat SEO
You’re doing white hat SEO if your website is, among other things, easy to navigate, a fast-loader, and loaded with original and high-quality content, all of which are ethical and sustainably successful practices in keeping with the rules and conditions set forth by Google and other search engines for webmasters aiming to rank high in the SERPs.
Black hat SEO
As the phrase implies, black hat SEO refers to the aggressive use of practices that violate the terms of service of Google et al. If the search engines catch you trying to increase your site or page’s rank in search engines using black hat SEO tactics that include link buying, keyword stuffing, using duplicate content, putting up clickbait, and using irrelevant keywords, you will most likely find your website banned from Google and other search engines.
Ever since Google implemented massive and continuous changes to its algorithm in the last couple of decades, quality content has become extremely crucial to a website’s success. As one of the top-ranking factors for Google, quality content is something that webmasters must continuously provide to rise in the SERPs or maintain their high ranking there.
If you want to publish high-quality content on your website, you can go for blog posts that position your business as an authority in your industry, how-to articles that solve issues relevant to your niche, and increasingly popular and easy-to-consume infographics and videos.
These are just a few of the many things about SEO that you have to know. There’s still so much to learn about SEO, and it will keep on evolving, but the optimisation facts enumerated should be a good enough place to start.