Getting SEO right when you’re a small business can seem like an insurmountable challenge. There are dozens of aspects to it and keeping track of everything (and making sure it all works) can feel like a full-time job. If you’re not sure if you’re getting it right, here are a few pointers from expert Melbourne SEO consultants to help you get it right.
- Claim your Google My Business account
If your business does only one thing for its local SEO, claiming and setting up your Google My Business account should be it. It’s quick, easy and free.
When a customer googles your business, your account will tell them how to contact you, give directions to your location and provide your operating hours, costing and even an average customer rating. Many customers seek it out so they can complete a purchase in person later.
- Be mobile-friendly
You need to know what your website looks like on a mobile device and if it’s easy to format and read through.
Many customers will first encounter your website through a smart device and they should be presented with an easy-to-navigate website they can click to call or automatically have it open up the store location on their device’s map or GPRS function.
- Set up Google Analytics
Google Analytics will track every action leading to and occurring on your website, giving you critical information on possible website errors and what could be improved.
For example, a website with a high bounce rate on the landing page tells you something is going wrong when a customer lands on your website. With this information, you know where to start looking to detect or solve the problem.
- Focus on your content
A site with three pages of quality content and writing will fare better than 10 pages of duplicated content that’s crammed nonsensically with keywords and has just 50 words per page.
Ensure each website page is relevant and filled with important information and has been written with readability in mind – not search engines.
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