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6 Reasons Why Fresh Content is Important for Your Business

March 2, 2021 by Prosper Taruvinga SEO, Blog, Content Strategy, Digital Marketing
6 Reasons Why Fresh Content is Important for Your Business

There is no question that the content on your website needs to change regularly. And people familiar with Digital Marketing see the phrase “Content is king” quite often. That king is good quality Fresh content.

Bill Gates coined the phrase in an essay published in 1996. He predicted that content would rule the internet. Fast forward to 2021, we see that Gates was right. Content is now one of the most influential factors for running a successful website.

Fresh content enhances the SEO of a website. It boosts traffic and helps organizations rise on SERPs. It also helps you in bypassing those pesky crawlers that Google uses to rank your website. 

 

fresh content

Content is King

What is Fresh Content?

Fresh content indicates a website page has been updated or new pages have been added. It is an important factor that search engines consider when ranking pages.

Any new additions, changes, or links to another website are considered fresh content for SEO. Search engines constantly scan for new SEO-optimized content to update their indexes. In turn, this helps a site to rank higher in the SERP. 

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How it will help my website?

Perhaps you’re wondering why your website needs fresh content? Don’t worry, we’ve got you covered. Here are a few reasons why you should incorporate content marketing strategies.

Better Indexing

fresh content

Fresh content will be frequently crawled by the bots, increasing the website’s chance of ranking higher

 

By fresh content, we do not mean making a few minor alterations to your website pages. Although, frequent updates are great and all. But, if you want to improve SERPs rankings, you should make regular posts on your website as well. 

And the way search engines work is determined by relevance. As Google crawlers categorize new and updated content aligned with a subject. Results of your search are ordered by relevance to the topic at hand. 

So as long as you do not frequently update your website, the bots will not be able to index anything. Leaving your website as good as dead. We don’t want that, right?

Try adding blogs on a daily or weekly basis. This acts as an SEO booster for keywords relevant to your industry. Search engines will index the new web pages and that will help to improve website’s ranking in search engine result page.

But always remember, quality is more important here than quantity. Although it is advisable to update frequently. We suggest that you do not compromise your content standards. Because if you do, you’ll surely be penalized by the search engines. 

More Space For Keywords

Anyone writing content these days is familiar with the term keyword stuffing. It is the practice of using a lot of keywords to manipulate search results. But, search engines can easily tell if keywords are misused or not. As a consequence, it usually gives the website a lower ranking in the search results.

fresh content

More Content = More Keywords

 

But, we can tell you a way to bypass this problem. You’ve probably guessed it by now. Make high-quality frequent posts. This allows you to include more keywords without stuffing the article. It also allows you to make your website search engine-friendly.

Increased Authority

By now, you have a slight idea of the importance of fresh content for SEO optimization. That is, the more quality content you write, the more people will trust you. As a result, you gain authority and people become increasingly loyal to your brand. And if you consistently write quality content, users will consider your website as a reliable source of information. This, in turn, will boost your brand’s authority and increase web traffic.  So be sure to frequently post valuable in-depth articles on your blogs and websites. 

 

Information Bank 

 

fresh content

Informative content is the most engaging one

 

Through constant updates, you will have an information bank of SEO-optimized content. This will help both you and your visitors in the long run. As you’ll be working on many projects, sometimes you will slip out something, or forget it. But, if you keep a record of it on your website, you can always access it on the go. Thus, you can always check back on your content. 

More Audience Interaction

Another reason to regularly update your website is to keep your audience in the loop. Additionally, it provides new visitors with the information they need to become customers.  Regular, fresh content can also help build a loyal following, which boosts traffic. Keep in mind that the more traffic your website gets, the higher your rank will be. Moreover, regular updates will also ensure you a good standing with Google as well.

 

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Finally, Google Likes updated Content!!

Google is currently the most popular search engine out there. Its role has considerable influence on how websites are constructed.  And Google loves websites that post new content frequently. Thus, make sure to add new material as often as possible.

But remember not to make unnecessary changes or updates every day. Try updating it once or twice a week.  This helps your website stand out more and gain better Google rankings. 

 

Conclusion

Now that you know what fresh content is, how it works, and why it’s important. Time for action. Go ahead, ask your writers to come up with outstanding pieces. Or maybe hire a professional. And finally, see the magic happen.

 

However, if you are not sure about what to do then you can rely on us. You can enjoy the cheap SEO solution that we are providing in the Melbourne area and all over Australia. This SEO service for small business is specially designed and so it is affordable to all!

Feel free to dial or drop a line whenever you want! It will be a pleasure to talk!

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Website: https://livelongdigital.com.au/

Need to check the errors of your website? Or change the design maybe? Feel free to visit: https://www.tweakmywebsite.com.au/

 

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