It’s an unfortunate fact that not all businesses live up to the promises they make about their products and services. And so consumers have grown weary of empty promises made in advertising and website copy. The downside of this jaded attitude is that business needs to prove they’re the real deal by publishing genuine customer testimonials. The upside of using customer testimonials is that they can significantly boost your SEO services in Perth, Sydney or Brisbane.
WHY ARE CUSTOMER TESTIMONIALS SO IMPORTANT FOR SEO?
One of the major goals of SEO is to increase conversions on a website. A number of on-page and off-page SEO efforts focus on ensuring a website ranks well for the right audience, at the right time and the right place. Once customers reach your website, everything from the layout of the pages to the location of your Call To Action can increase the odds of conversion.
So where do testimonials fit in?
According to research:
- Over 90% of people will consider a testimonial when making a purchase.
- Over 70% of people say that a positive testimonial increases their trust in a business.
The research also shows that when integrated with SEO, testimonials can pack an even bigger punch, with 10 or more testimonials correlating to an increase in website traffic of up to 20%.
HOW DO I GET REVIEWS?
While you should never tell a customer how to review your business, you can motivate them to leave a review by offering them a discount or small gift. You shouldn’t worry about getting a five-star rating either, as it’s been shown that most people see reviews ranging between 4.2 and 4.5 as being more authentic.
Negative reviews can also positively impact your business. They indicate to a potential customer that you are paying attention to what customers are saying about, while your response to a complaint shows them how you deal with and resolve problems.
If your clients haven’t reviewed your business on a social media page or Google Business Listing yet, remember that it costs nothing to implement a review system that could give your SEO efforts the boost they need.