Remember the golden days of magazine ads and billboards? Oh, and direct mail from companies selling movies or drinks? Now, those, including TV ads, are traditional marketing methods.
But hey, times have changed! We now receive ads and information at the palms of our hands. Now, this is digital marketing. How can this “digital” marketing help you grow your business? Read on and learn how! Let’s go.
What’s digital marketing?
Digital/online/internet marketing involves creating awareness, invoking interest, and generating sales through online platforms. These platforms include search engines, social media, and emails.
Why you need digital marketing for your home service business
Did you know there are 5.44 billion internet users worldwide in 2024? Among these users are your ideal customers! So, you’re missing out if you aren’t using internet marketing.
And it’s not just being on the internet. You need a constant online presence to create credibility and trust in your brand. It also helps you consolidate data on past clients, contact them, and create buying opportunities.
You can also analyze the data and make more informed decisions. The right decisions can save you time and money, helping you focus on the right marketing strategies.
The best online platforms for home service digital marketing
You can use multiple markets to market your business online. But what’s best for home improvement businesses? In the section below, I highlight the best online platforms for your business. Read on!
Website
You need a well-designed website to house your blog posts and client reviews and tell people about your services. Create more visibility and rank higher by optimizing your website and publishing SEO-optimized content.
Social media
Use social media to showcase your work, build engagements, and create relationships with potential customers. Share before/after videos of your projects on TikTok, Instagram, and YouTube to create a buzz around your business.
You can also target the older generations using platforms like Facebook and LinkedIn. I must also say that Pinterest is also an excellent platform for sharing before/after images and links to your projects.
Email marketing
Create an email list and send targeted messages directly to your audience. Here, you can educate and update your audience while building trust and credibility.
Quick Tip
Email subject lines can make or break your email marketing. Ensure the subject lines pique your audience’s interest without sounding salesy or scammy. You might need to hire an email copywriter to get this right.
Pay-per-click ads(PPC Ads)
Ever searched for something on Google and seen adverts on top of other websites? Those are PPC ads. Businesses pay search engines for each click generated from these adverts.
However, you can also run such ads on social media platforms. If you aren’t familiar with this powerful marketing method, you can hire a PPC agency for assistance.
Grow your home service business the digital way
You now have more insights into digital marketing and how to use it to build your home improvement business.
But where do you get started? PPC, Facebook, or websites? Avoid the confusion and work with a digital marketing agency tailored to home service businesses. Livelong Digital is that agency! Contact us today and let’s create the business you’ve always wished for.
