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Getting More Bookings Falls on the Right Hotel SEO Strategy
54,200+ hotel properties, 5 million guestrooms, 1.1 billion guests annually – these numbers prove how the hotel industry continues on an upward trend in the US. With the growth of the hotel industry, sticking to traditional marketing methods may only get hoteliers so far. A performance-driven hotel SEO strategy is a must.
Optimized hotel websites can get over 50% of organic traffic
of leisure travelers use a search engine for their travel planning
of users click at least once on search results appearing on the first page
of hotel revenue through direct bookings is based on SEO
The tourism market puts a premium on effective SEO, and it’s time hoteliers jump on the same boat.
Effective SEO That Puts Hotels in Front of Customers
Marketing for hotels is unlike any industry. It takes more than having the right keywords to pull in customers looking for the next hotel to book for their next vacation. This is where we come in.
Goal-oriented SEO Efforts for Hotels
We develop hotel SEO strategies that enrich brands online and help hoteliers drive more direct bookings to their website. Following the best SEO practice, we optimize websites with the goals of the business in mind – more direct bookings, more customers, or more ROI.
A Team Working Behind Every Campaign
Our team’s collaboration provides the foundation to launch effective SEO strategies for hotels. We have seasoned digital marketers, SEO specialists, designers, and content marketers working together on every campaign.
How We Drive SEO Success for Hotels
Optimising hotel for websites is second nature to our team. We handle thousands of campaigns annually, and a significant fraction includes the hotel industry. With our expertise and technology, we’ve developed a strategy that involves rank building initiatives:
Everything starts with a thorough analysis of the hotel’s website. This helps our specialists determine areas for improvement and formulate the appropriate recommendations for better website performance. This analysis comes in a well-detailed SEO audit.
We optimise essential on-page elements – Meta Data, headers, image alt tags, content, page speed, and sitemap. Our team conducts monthly on-page hygiene to prevent issues that affect the overall performance of hotel websites and help boost search visibility.
Our off-page optimisation is a combination of guaranteed DA link building, Google My Business setup and optimisation, and citation building. We improve the online credibility of hotel websites to help them stay ahead of the local pack.
Analytics and Reporting
As Google qualified experts, we can understand website analytics at a glance and translate KPIs into a full SEO performance report. With Google Analytics and Search Console integrated, we can provide actionable steps to help hotels improve their search results.
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Providing the SEO Technology for Hotels
How Do We Do It?
Understanding Your Business
The first step in our process is to do a deep dive into your business. We dissect what your customers are searching for, what you need, and gain an understanding of your short and long-term business goals.
Developing a Content Strategy
Next, our team of content strategists put their heads together to devise a strategy that drives traffic and leads, nurtures your leads into clients, and helps to achieve your business objectives.
Writing Your Awesome Content
Our expert writers will write your copy or content in a way that sounds just like you and your brand voice – so you can focus your time and effort on other areas of your business.
Measure Your Success And Adjust Accordingly
We keenly keep track the analytics to identify opportunities for your continued growth and take advantage of any industry changes or developments. This ensures you maximise results over the long term.
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What Industries need SEO the most?
Every industry is different. That’s why it’s important to get an SEO strategy tailored to your needs. As SE experts, we modify our SEO services to ensure they fit your business, and the industry you’re in. This gives you the maximum possible results and the best bang for your buck! Here are some of the industries we work with to increase organic traffic:
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Frequently Asked Questions
The purpose of optimising your site is to make it more appealing to search engines like Google, and to help it rank high on search results. Most online users don’t go past the first page of Google search. Livelong Digital’s SEO services aim to take your website and brand to the top. Most businesses, including your competitors, are using SEO to stay relevant and visible online; make sure you will not fall behind.
Even the most successful businesses use SEO to maintain their customer base, search engine rankings and market share. SEO is not just for start-ups and small to medium businesses. If you think you are safe in your current first page ranking, think again. It can only take a few days, weeks or months to lose a position in the SERP.
Every business has different needs and we always strive to meet those. We never make promises regarding the amount of time needed for an SEO campaign to provide results. We will present you the facts – information about your website’s current performance (gathered through a comprehensive SEO analysis), and set realistic goals.