Hey! There is a new marketing sheriff in town!
And that’s podcast marketing for you!
In the ever-evolving technological world, cable advertisement is not as effective as it used to be. According to Statista, the reach in terms of podcast listeners is estimated to be 113.62 million between 2024 and 2029. These stats show how huge the podcasting culture presents itself.
Discover benefits, best practices, and strategies you can use for effective home service business podcast marketing. So sit back and relax. Let’s go!
What’s podcast marketing for home service businesses
Podcast marketing involves unique and valuable audio content to advertise your home business product, services, or yourself. Most podcast content is free and aims to explain how your business works and benefits them.
It’s like the new Coolkid of social media marketing. Furthermore, according to Statista, podcast marketing is growing significantly, with a projected revenue of 4.02 billion dollars worldwide by the end of 2024. So you really don’t want to miss out on such a goldmine.
Why leverage podcast marketing for your business
The podcasting world is growing significantly, and many benefits come with it. Here are some reasons why podcasting has become the new way to market businesses.
- Allows for deep discussion: Long-form podcast episodes enable a deep dive into a topic, allowing different views and more understanding.
- Flexible to the on-to-go audience: People who are constantly on the move and don’t have time to read find information easy to consume due to its audio format. It also gives options on when and how one prefers to consume, which builds trust for your business.
- Humanizes your brand: Podcast conversations between the host, cohost, and audience, if present, humanize your brand. The feeling creates a personal connection between you and the audience.
- Voice for your brand: Podcasts showcase the voice and character of your brand. The voice also creates your identity for your audience.
- Fosters relations with clients and partners: The humanizing effect created by podcasts makes homeowners in your network feel like they know you, strengthening your relations. Strengthened relations mean having a high chance of conducting more business with the listener in the future.
- Create partnership opportunities: Podcasting allows room to partner with brands in your niche or those related to your business. For example, if you are an interior design expert, It will be easier to partner with furniture companies. Partnerships create revenue and build visibility.
Best practices when developing a Podcast
It’s great to know how to correctly use the knowledge above to make this type of marketing work for your business. Below are the best tips to help you create a one-of-a-kind, fan-favorite podcast. Note these tips apply to people with a podcast or those looking to develop one.
Get brilliant with your audience
You need information on the demographics and behavior of your target audience to drive real results. Knowing this information allows you to tailor your content to their needs and liking.
It also allows you to develop SMART [Specific, Measurable, Achievable, Relevant, and Time-bound]goals and objectives for your podcast.
Invest in quality podcast equipment
Acquiring the best essential podcast equipment ensures that your sound, visuals, and audio are of high quality. Examples of essential equipment include microphones, cameras, headphones, and lighting.
Consider your budget, recording space, and podcast format when buying your equipment.
Have a nice intro and an outro for the podcast
Do you want to show your professionalism, feel polished, and gain trust with your audience when they click play? Then, having a good intro will play an essential role in creating these impressions.
On the other hand, a well-crafted outro sets the tone for your next episode and leaves a lasting impression on your podcast listeners.
Offer podcast transcripts
Imagine listening to a podcast and constantly rewinding just to note a resource or quote mentioned in an episode. Tiring right? Make it easier for your listeners to locate such resources by offering word-by-word scripts for every episode you do on the podcast.
Episode transcripts also bridge the gap between search engines and audio content by making content accessible to a broader audience.
Coach and prepare your guests
Reach out to your guests before recording an episode to ensure they’re prepared and informed about the topic of discussion. Also, brief your guests on what to expect during the podcast. Preparation is essential to avoid any surprises during your recording.
Apply short-form videos to attract more traffic
Short clips have recently become effective tools to help you reach audiences who have never listened to your podcast. The clips should be shared on your social media account, preferably TikTok or Instagram.
Have a website for the podcast.
You can easily leverage SEO and increase the reach of your podcast by customizing a website page for it. A podcast website page allows on-site streaming for web guests. You should also link to your podcast hosting platforms like Spotify and iTunes to suit the listeners’ preferences.
Strategies to make your podcast effective for your marketing
It’s not enough just to publish a podcast and make it good; you need to make it great! Here are some ways to promote your podcast.
Don’t just focus on selling: Let a small percentage of your work be promotional, and the rest offer value. People are attracted to value before doing business.
Engage with your audience: keep your audience engaged by asking and answering questions. You can also run polls on a particular topic or to get feedback and encourage them to leave your feedback in the comment section. You’ll be able to create your online community through engagement that builds visibility for new audiences.
Leverage “other people’s audience”: Carefully select podcasts and guests you would like to appear in their podcast or yours, respectively. This strategy lets you showcase your expertise and introduce your brand to a new audience. Increasing your brand awareness, generating new leads, and building your network.
Podcast aggregators: Aggregators offer a podcast universe where your podcast will open to everyone worldwide. Some of the best names in this world are Spotify, YouTube, and Apple podcasts.
Invest in a newsletter: Deliver a well-customized newsletter with information, such as new episode guests and other developments, straight to your audience’s inbox. Newsletters create cross-promotion to enhance visibility and brand recognition, driving more traffic to your podcast and website.
Podcast SEO: Transform your podcast transcript to blog posts. The transformation means finding the perfect keywords for the transcribed content and having a professional fit them in your blog post. Keywords will optimize your content to rank high on search engines.
Offer getaways: Give your listeners a chance to win gifts for being a fan. You may also have merchandise for your listeners, which makes it easier to spot the commodities in town. This strategy also creates identity among your listeners, creating a community affiliated with you.
Visual podcast images: Have you ever had someone say, “a picture is worth a thousand words”? A good visual image for your podcast is, too. Creating brand credibility, making you trustworthy. An example of a visual you may apply is posting behind-the-scenes preparations or a quote mentioned in an episode.
Take your home service business to another level with podcast marketing
Although there are many upcoming podcasts daily, this world is still young. Use the best practices and strategies discussed above to build and optimize your podcast to market your brand.
Walking the podcast marketing path with knowledge of how it can help market your business also gives you an advantage over competitors. And hey, you can leverage our audience by appearing on our show. Feel free to book a spot here and tell your inspiring journey with us.
Whether you need podcast marketing coaching or a podcast website, Livelong Digital has your back. Our team of specialists has years of expertise and is always at your disposal.
