As a home service business owner, your website homepage plays a crucial role. It’s the first impression you make to your potential clients.
And as you know, there’s only one chance to create the right first impression. So, how do you create a highly engaging and converting home page?
Click below and get your answers
6 reasons why your homepage isn’t converting
You’ve got good web traffic but not getting inquiries? Or is your website struggling to attract visitors? Your homepage might be the issue. Here are six reasons why your homepage isn’t converting well:
- Poor selection of CTAs: Overloading your page with CTA buttons can break your conversion rate. Using similar/generic CTAs and poor button placement can also cause a poor conversion rate.
- Using unclear language to action: Imagine having a lead magnate, maybe an ebook, that you would like people to sign up for and not clearly telling them to do that. Chances are you won’t get leads, right?
- Not optimizing your website’s homepage SEO: To attract clients, you need to be visible on search engines, and utilizing SEO strategies does just that. Not using SEO strategies like keyword optimization, link building, and quality content creation might affect your conversion.
- Using outdated trends: For example, an interior designer who falls behind on the newest trends might fail to acquire more clients compared to their competitor, who’s continually updated. Conversion Rate Optimization and user behavior constantly change, and that’s why you might fail to convert new leads.
- The homepage doesn’t answer every conversion stage: Not every website visitor is on-site and ready to buy! Not understanding each conversion funnel stage may be stopping you from creating content that caters to all. The stages in the conversion funnel include interest, consideration, awareness, action, and decision.
- Not mobile optimized: Did you know nearly 58% of global web traffic comes from mobile phones? You might be missing out if your website isn’t optimized for mobile devices.
Ways to optimize your home service website’s homepage to convert
You now know why your homepage isn’t ranking and converting well. Now, let’s discuss how to optimize your homepage to rank high and convert better.
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Have a well-designed homepage logo
A well-designed logo creates a brand identity for your business, making it easy for potential customers to recognize it. A logo in the website header also helps your visitors navigate back to your homepage when accessing other pages.
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SEO-friendly headline
Applying keywords relevant to your services in the title increases your chances of ranking high on a search engine. For example, [Company Name]…Interior design in California. When people search for an interior design firm in California, chances are your company will appear.
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Make your site mobile-friendly
Make your homepage easy to navigate for customers using mobile devices. Develop a responsive layout and design that doesn’t put off your site visitors..
Imagine physically going shopping for chandeliers and encountering bad customer service\ like a rude store worker or service delay. There is a high chance you’ll walk out and head where there’s a similar product and better customer experience.
Similarly, that happens when your home page is neither responsive nor mobile-friendly. Your customers will just quit trying to navigate and find something better in just a snap.
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A click button of a strong Call-to-Action[CTA]
Buttons stand out more than links; that’s why you need one with a strong CTA for your visitors.
The CTA might also be a button leading to another service page on the website, e.g., ‘Contact us.’
Every industry requires different styles of CTAs. That’s why you’ll need to be careful when optimizing CTAs on your website.
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Add a professional picture
A friendly, professional image makes individuals more likely to engage with you. It also adds a personal human touch to the site.
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Fit a clear brand message to the homepage
Highlight your unique values that will leave a memorable brand identity to your website visitors.
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Include a brief overview of your services
Let people know what you can do for them. Focus on your main service offerings and link each service to the website page discussing the offer.
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Add an about section
Share your unique values, experiences in the industry, and how you provide services. Things that set you on top of your competitors. You can make it short and add a button at the end, leading to your ‘About ’ page.
9. Homepage client testimonial section
Demonstrate the quality of your work and offer social proof by showcasing what people say about your services in this section. Testimonials reassure potential clients that people have successfully experienced your expertise and encourage them to purchase.
10. Have a blog section
Showcase your most recent blog posts in this section and add a button leading to the blog webpage for your audience to learn more. For example,”More blogs.” Blogs also improve your SEO rankings.
11. Offer freebies
Including your lead magnet on your home page is definitely a great way to get more new email addresses to capture leads. It might be a checklist, an ebook, or a template.
12. Crown the homepage with a superb footer
Design an attractive footer at the end of your homepage containing all the important links. For example, icons for your social media accounts and contact information. You can also add your website terms and conditions, copyright notice, and privacy policy.
Create a highly-converting homepage
Not sure where to start when optimizing your website’s homepage? Worry no more; Livelong Digital has got you covered!!
Through our website maintenance service, we can help you create a homepage that converts. Contact us, and let’s help you grow your business.
