Plan with the Audience You Want.
Some new businesses make the mistake of thinking that the most important thing is building the business up to some level of recognition, and then worrying about who the audience will or should be. The problem is, when it comes to building a business, the audience is one of the most integral parts of the setup, and without them, it is very easy for a new startup to go off the rails.
What if you were to create a jewelry business aimed at middle aged women, and get the business completely set up, only to find that your target audience thought your logo was too childish, or didn’t like the bright colored pieces you sold, or found your site too difficult to use? By having a target audience from the start, you could have avoided all these issues through surveys, product testing, and engagement. Know your audience before start chugging down the track, or you’re bound to go off the rails.
Let Us Point You In The Right Direction (After all, we live up to our name!)
Most businesses know that they probably need some sort of social media profile – maybe a Twitter page for their business. Few people, realize the difference between merely existing on Twitter and truly leveraging the power that social media offers.
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