Socialmedianews.com puts the number of active Australians users of Facebook and Twitter at 15,000,000 a month, 4,200,000 Australians on LinkedIn and 3,000,000 on Twitter – statistics that zero in on the absolute importance of incorporating social media into your marketing mix.
Lead generation tactics are only good if you direct them to where your target audiences are, and the numbers point to the digital sphere.
Social media sites have opened their platforms to the business world by making available various business features that target business goals, from consumer engagement to brand awareness.
4 Lead generation tactics to help real estate agents increase sales leads
- Stay top of mind and share only relevant content on your social media channels
Your social media followers are more likely to engage with news and updates relevant to the real estate industry, particularly if they are actively looking to purchase or invest in real estate. There is also a greater chance of them sharing your posts with others that they know who may be interested.
- Follow relevant industry influencers
When you follow, connect or share the content of industry-related -influencers (schools and businesses in the neighbourhood for example) it is only natural for them to do the same and return the favour. In this way you increase exposure to your business, gain more followers and build more leads.
- Including high-quality images is a must
Data released by Kissmetrics indicates how essential images are in social media posts. A business can expect a greater increase in follower engagement – up to 84 percent more clicks and an increase of up to 54 percent more likes if an image is used.
- Make your word choice count
Research has identified those words that instantly grab the attention and interest of uses. On Twitter, words like ‘check out’, ‘new blog post’ ‘how to’ and ‘free’ have been found to encourage your tweets being shared with other.
Use social media to step up your lead generation drive. It remains one of the more fun and effective way to grow a business. Call us today for more information.
