So you recently opened an eCommerce store, have amazing products, and everything’s perfect. But, there’s just one drawback, you just can’t get to attract customers or get sales. You are not getting enough eCommerce sales. Well, that often happens with new stores.
However, fear not, we have your back. In this article, we’ll discuss ways you can optimize your website and be one step ahead of the competition.
Without further delay, here are some ways you can use to promote your store and increase website traffic:
Perhaps this seems like a no-brainer, but we’re consistently amazed at how many websites claim to sell great products. Yet, in terms of deliveries, it’s the opposite story.
Nowadays, it is common to see companies showcase a product and deliver something completely different. Usually, products of a very low grade. This often discourages customers from returning to your shop. Furthermore, it causes them to spread negative information about your brand.
Not only is honesty vital to your business’ reputation, but it also promotes trust in your brand. This is highly beneficial for the increase of eCommerce sales.
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To gain customer trust and drive online sales, it is vital, to be honest about your products and services (and who you are as a brand). Even a very small amount of digging is enough to detect tricks.
Although stretching the truth might seem easy, it is simple for people to spot lies. By being approachable you will enable people to learn more about your services. Thus, be careful not to make claims you can’t back up, and always be transparent with your products. This will take you a long way and boost your eCommerce sales. In addition, you can also check out the digital marketing trends in 2021 to gain an edge.
Display Trust Badges
Trust badges help your business website gain more trust. Additionally, it assures customers that your site has been verified and is secure. This is very important if you are looking for more eCommerce sales.
As reports of credit card fraud jumped 104 percent between 2019 and early 2020. So if your eCommerce site seems sketchy, you’ll lose a lot of customers. First things first, make sure your website is secure and trustable.
But how do you do this? Well, display trust badges on your website and show them your website is safe. You can use these badges as references:
Guaranteed Safe & Secure
Easily the most important kind of trust badge, obtained by signing up with the company that issues the SSL certificate. Having this badge means that customers can trust your checkout process. Also, it encodes the information and protects their credit card data.
Having multiple regulations validate your online shop, can accelerate your conversion rates. It can also dramatically boost your eCommerce sales. There is no denying that all clients want a safe and secure check-out. And if you can ensure that then clients will happily shop from you.
Free shipping & Returns
This badge indicates that you offer free shipping and/or returns through your online store. By offering free shipping and returns, you can demonstrate to your customers that your quality is uncompromised. Likewise, it shows your concern for their happiness.
By offering “Free Shipping” and “Free Returns” your customers will feel more secure. This will reduce some of the risks associated with shopping online. It highlights your excellent customer service and store policies. If you offer a money-back guarantee, you must display this trust badge as well.
By allowing payment methods from recognizable brands like MasterCard and Visa, you can boost trust in your website. Over 1,000 people were asked by ConversionXL which payment badge they recognized the most and which badge they trusted the most.
As a matter of fact, 42 percent chose Visa-Mastercard as the most recognized brand, while PayPal received the most trust votes. One of the best things about these trust badges is that they are easy to obtain and free. Therefore, ensure a secure way of payment.
Third-party endorsements refer to recommendations from a source that is neither the manufacturer nor the seller. This recommendation may come from a loyal customer or a friend who the customer knows well. This is a very effective method to increase eCommerce sales.
It is a powerful marketing tool that convinces or persuades consumers to buy because they trust the endorser. This badge represents your business as credible. As getting this badge involves a tedious process, they showcase how established your business is.
Leverage Social Media
Setting up an eCommerce store is good and all, but for optimal results, you must take advantage of all the relevant social media channels.
Nowadays, consumers usually research a company’s reputation on social media. They also read reviews before making a purchase decision. Thus, to maximize your marketing budget, you will have to leverage all the available online platforms. Check out this article on the benefits of social media marketing for more in-depth information on social media marketing.
Respond to customer questions on social media and offer after-sales service to build loyalty. Keep in mind that getting back to comments is the key to success.
When customers see that you’re engaged online and responsive, they are likely to be more loyal to your brand. So make sure to focus on customer engagement and responses.
Consider Email Marketing for eCommerce Sales
Email marketing is not dead. It can still contribute considerably in the growth of your eCommerce sales. Ecommerce email marketing effectively promotes products via email to existing and potential customers. They help boost engagement, build customer loyalty, and increase sales.
As Finances Online reports, Email marketing gives out the highest ROI as well.
So if you haven’t done email marketing yet, do it now. Implementing an email marketing campaign is a sure-fire way to boost eCommerce sales.
But, truth be told, most eCommerce businesses don’t have a mailing list. Neither do they invest in lead generation.
So, try creating a mailing list, and send a weekly personalized newsletter to target customers. You will definitely see an increase in conversion rates. If you’re still not convinced about email marketing, this may help you:
Helps to Connect
Occasionally, customers might forget about you. In order to keep in touch, you can send them personalized emails to reconnect with them.
Email marketing can convert leads into customers, and it’s quite effective if done right. You can try using segmentation to boost conversion rates. Create segments of your target customers and contact them through email.
One of the most important, but also the most difficult tasks for an eCommerce store is to retain customers. Fortunately, automating your reward program via email will surely help you accomplish this goal. Rewards will keep customers coming back to your store and boost brand loyalty.
After Sales Support
Emails are one of the most useful tools to stay in touch with customers. You can use it to provide them with after-sale service, gain customer feedback, and more.
Optimize Site for Mobile Devices
Research indicates that 40% of smartphone users have bought something from a mobile device. Furthermore, 60% of millennials shop on their phones. I mean, you can’t ignore stats like this, right?
The reality is nowadays, people find it easier to shop online using their mobile phones. Hence ensure your website is mobile-friendly. Otherwise, you’ll lose clients to competitors with better mobile sites. While working on your mobile site to focus on these:
Site Load Time
Speed is crucial on mobile devices because users generally want to access information quickly. Hence, a slow website will lead them to look elsewhere. Also a fast loading website highly affects Search Engine Optimisation (SEO) that is another crucial factor.
Having a responsive design will help your website to adjust to any device a customer uses. Make sure your website is free of development issues. You can contact any seasoned web development company and let them check your website.
User Experience to increase eCommerce sales
Providing your customer with a mobile-friendly experience will encourage them to shop with you more often.
Try creating content specifically designed for mobile devices. This helps create an enjoyable experience for your customers.
A shop-exclusive app will enhance the user experience and help customers buy your products more easily. And if your store can offer these benefits, you will definitely see an increase in sales.
We also have a blog dedicated to user experience that you should check out.
Some Tips to Boost eCommerce Sales
So far we’ve talked about the ways you can bring in customers, now we’ll highlight the ways you can boost your sales:
Offering discounts strategically is a surefire way to get more customers. However, keep in mind that, giving discounts can backfire when executed poorly.
More often than not, consumers are more likely to buy products during a discount period, so make sure you have a well-thought-out strategy for discounting your products.
You can enhance sales by creating a sense of urgency to persuade potential customers to buy from you. Provide them discounts for a certain period and make them believe that they have limited time left to obtain a certain product. Consider including ad customizers for seasonal offers or limited-time sales.
Showcase Best Sellers
Showcasing your best-selling products will help you make a positive first impression. It shows that you’re a reliable brand, and know what you’re doing. This also gives your visitors a starting point to shop from. So be sure to have a separate spot for your best-selling items.
Online reviews can give customers great insights into your eCommerce store. Positive reviews can significantly impact your sales and conversion rates. As a result, sales will increase, trust will be built, and customers will make better decisions.
Another way to power up your eCommerce website is by providing testimonials. This makes customers see your brand as more dependable and build their trust. Showcase testimonials on your landing page to leave a lasting impression.
A money-back guarantee eliminates the fear of buying a product or service online. Thus, customers are more likely to purchase, knowing they can return the product if they don’t like it.
Finally, the success of your eCommerce site depends on sales. However, getting there requires you to focus on being honest, building trust, harnessing social media, and connecting through email marketing. While you’re at it, don’t forget to optimize your site and work on customer feedback. Once you do these you’ll notice a significant difference in your results. As for what else you need to do, you can refer to our full SEO checklist.
Nevertheless, if you are confused about something, you can rely on us. With our cheap SEO solutions, businesses in Melbourne and all over Australia can have a competitive advantage online. Our SEO service & Digital Marketing Services for small businesses is specially designed. Therefore, it is affordable to all!
Feel free to dial or drop a line whenever you want! It will be a pleasure to talk!
email: [email protected]
Need to check the errors of your website? Or change the design maybe? Be sure to visit: https://www.tweakmywebsite.com.au/
How to Understand why customers buy and keep buying and 4 psychological triggers to help you keep them.
It takes up to 7 times more to gain a new customer than to keep a current one.
In this video, we are going to try and help you understand the psychology behind customer behavior.
We will look at the emotions and some tendencies that are extremely powerful, that keep them coming back to you. You will also discover technics that you can use on the road to achieving and maintaining customer loyalty.
Psychology has a huge role in retention.
Get ahead of your competition by applying these triggers to truly touch the minds and hearts and souls of your customers.
Socialmedianews.com puts the number of active Australians users of Facebook and Twitter at 15,000,000 a month, 4,200,000 Australians on LinkedIn and 3,000,000 on Twitter – statistics that zero in on the absolute importance of incorporating social media into your marketing mix.
Lead generation tactics are only good if you direct them to where your target audiences are, and the numbers point to the digital sphere.
Social media sites have opened their platforms to the business world by making available various business features that target business goals, from consumer engagement to brand awareness.
4 Lead generation tactics to help real estate agents increase sales leads
- Stay top of mind and share only relevant content on your social media channels
Your social media followers are more likely to engage with news and updates relevant to the real estate industry, particularly if they are actively looking to purchase or invest in real estate. There is also a greater chance of them sharing your posts with others that they know who may be interested.
- Follow relevant industry influencers
When you follow, connect or share the content of industry-related -influencers (schools and businesses in the neighbourhood for example) it is only natural for them to do the same and return the favour. In this way you increase exposure to your business, gain more followers and build more leads.
- Including high-quality images is a must
Data released by Kissmetrics indicates how essential images are in social media posts. A business can expect a greater increase in follower engagement – up to 84 percent more clicks and an increase of up to 54 percent more likes if an image is used.
- Make your word choice count
Research has identified those words that instantly grab the attention and interest of uses. On Twitter, words like ‘check out’, ‘new blog post’ ‘how to’ and ‘free’ have been found to encourage your tweets being shared with other.
Use social media to step up your lead generation drive. It remains one of the more fun and effective way to grow a business. Call us today for more information.
Productivity is all about efficiency. That is doing more faster with less.
And with increasing demands of today’s any time anywhere workplace, it has never been more important.
Now to get the most out of your day you need to focus on 3 main things.
You need to put yourself in a position where you can focus on doing the right task for the moment.
Being “in the zone” all the time is tiresome.
The brain, just like any muscle gets tired the more it’s used.
In this video, I will show you ways to build more rest and renewal into your daily routine.
You will discover the Pomodoro technique that I use to stay on top of my game and in flow.
Entrepreneurship is a long term focus and taking care of yourself every day determines how effectively will be the next.
Save the mental sprints for when they are needed.
We all know that when it comes to watching videos online, there is no place better than YouTube for that. Or is it?
2017 saw a lot of streaming wars between Internet giants such as Facebook, YouTube, and Netflix, and others all competing to become the best video platform online, or at least get a share of video views.
YouTube has been the dominant video platform in recent years, it has made it very easy and convenient for people to watch videos on both desktop and laptop. As well as handsomely rewarding content creators. To this date, YouTube is still the go-to video platform of choice for video producers possibly due to YouTube’s more reliable advertisers and monetization strategies.
With that said, Facebook is quickly catching up.
YouTube competitor, Facebook watch
Recently, Facebook has been focusing more and more on video — due to the increase of use and consumption of video content online.
As a result, the demand for video-related content has never been so high. According to MWPdigital media, 55% of users watch videos online on a daily basis.
For this reasons, Facebook has introduced a new feature for a limited number of users in the U.S. called Watch. Facebook watch is designed to allow users to discover videos outside of their news feed more easily using a watchlist tab. Videos are going to be displayed in a personalized manner and in relation to the user’s interests and the interests of their friends.
Facebook shows and episodes
Facebook watch looks very similar to YouTube, enabling users to easily find video-related content as well as new episodes and shows from their favorite artists.
This new exciting feature will be available on all devices — desktop, mobile, laptop, and TV apps.
Content creators will be able to engage their fans and community in a more exciting way by having the ability to create different video formats such as daily episodes and live events.
It has also been rumored that partners and content creators who produce original content solely for Facebook will be able to make 55% of revenue from ad breaks displayed in their Facebook Watch shows, providing a 45% cut to Facebook.
The Facebook team seems to be pretty excited about this new feature, hoping that publishers will have an improved channel to more effectively engage their audience and improve Facebook’s user experience, as well as getting their users to ditch YouTube in favor of Facebook watch.
Overall, this is very exciting news for video content publishers like myself, I publish live video shows on Facebook about entrepreneurship and digital marketing on a daily basis.
How to start getting word out about your business.
If a lot of people that are your prospects knew what it is that you would do for them, you would get more business.
If nobody knows about your business, you’re not going to go anywhere. You’re not going to grow.
It won’t be easy.
There will be years of hustle and sheer persistence.
You will need all the tenacity just to forge the relationships and deals that will contribute to the growth of your business.
It won’t happen if no one has ever heard about you.
The Business world and Entrepreneurship is becoming harder and harder and has changed over the past years.
The internet has opened borders, social media was created and instead of making it easier more technology is making it even harder.
It takes a lot to start and grow a business.
You must have a strong mindset that is determined to push through any failure or struggle.
You must make smart decisions and keep your emotions in check.
Watch today’s show and see how you can keep afloat and get word out about your business.
You maybe working or you may have been working on one particular project for what seems like for ever now.
You might be going frustrated.
You have nothing to show for the hard work the project feels as if it has come to a standstill day after day nothing changes and you find yourself wondering how long are you gonna keep this up without giving up?
Staying motivated is even harder when it comes to challenging projects. Especially those that seem to drag on and on.
That doesn’t mean we should shy away from them though.
Use these tips and strategies to stay focused and on track.
Should You Use Paid Ads to Promote Your Small Business?
Paid advertising can be a great way to guide more traffic to your site and increase business, however, it can be an expensive endeavor if you don’t really know what you are doing.
[Video] How to Understand Why Customers Buy And Keep Buying And 4 Psychological Triggers to Help You Keep Them
It takes up to 7 times more to gain a new customer than to keep a current one.
In this video we are going to try and help you understand the psychology behind customer behaviour.
We will look at the emotions and some tendencies that are extremely powerful, that keep them coming back to you.
You will also discover technics that you can use on the road to achieving and maintaining customer loyalty.
Psychology has a huge role in retention.
Get ahead of your competition by applying these triggers to truely touch the minds and hearts and souls of your customers.