Your Tech Isn’t as Important as You Think
Because social media is based on technology and the latest shiny objects, a lot of businesses are under the misconception that all they need to do to improve their social media standing is increase their technological assets. They buy software that promises to improve this, amp up that, and project so and so, but they forget that at the other end of their company social media accounts are people just like you and me.
It isn’t your phone or computer or software that interacts with your fans and followers, it’s you. It’s what you say and how you say it, how you build your community and help your clients, and how you promote yourself and your brand. There are phones from a decade ago that can still post tweets, and whether you’re using one of those or today’s latest model, you’re still the one that has to make that connection. Engage with your customers, after all they pay you, so dont just treat them like a number.
Let Us Point You In The Right Direction (After all, we live up to our name!)
Most businesses know that they probably need some sort of social media profile – maybe a Twitter page for their business. Few people, realize the difference between merely existing on Twitter and truly leveraging the power that social media offers.
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