As social media has become a key marketing tool for connecting with customers. A strategic road roadmap is crucial to achieving a higher rate of success.
A clearly defined strategy will support your actions and help you design a plan to get you ahead of the curve. Add a solid Search Engine Optimisation (SEO) strategy and you are already ahead of your competitors.
It enables search engines to index content that has been optimized for search. As a result, the rating of websites significantly improves. This means you will bring in more leads and make more money.
To devise a killer social media marketing campaign, follow these steps:
Planning Phase for Social Media Marketing Strategy
Each day, social media becomes more and more important, making a digital strategy essential. It has been proven to boost revenue for 73% of marketers. So you’ll see that social media a top platform to boost your sales.
The goal of your social media campaign should be clearly stated in your plan. Because without them, you won’t know what to post on your channels. It will also help you focus on the important things that you wish to achieve.
As you create your goal, keep the SMART acronym in mind. Specific, measurable, attainable, relevant, and time-bound.
You can use these questions to aid you in creating goals:
- What do you hope to accomplish with social media?
- Which social media platform best suits your business?
- How will you evaluate the success of your plan?
- Who will implement the social media strategy?
Make no mistake as goals are extremely important. As a CoSchedule survey says, marketers who set goals were 376% more likely to report success.
Thus, having an SMM strategy can greatly impact the success or failure of your campaign. Consider working with SEO agencies to create a solid social media strategy.
Budget allocation for Social Media Marketing Strategy
You plan to spend a lot of money to gain more reach. But the question is how effectively are you spending? Advertising on social media is best conducted with caution and with a defined budget in mind. Spending more is not always the best option, and it is easy to waste money on social ads.
It’s important to understand that every company has its resources and objectives. Therefore, it is in your best interest to budget according to your goals and needs.
The Business Development Bank of Canada recommends that B2B companies divide 2-5 percent of revenue to marketing. For B2C companies, marketing should account for 5-10 percent of their revenues.
In the same study, small companies in Canada spent an average of $30,000. Mid-size businesses (20-49 employees) spend more than $60,000 annually. And companies with more than 50 employees spend more than $100,000. Use these statistics to guide your spending.
To boost productivity, you need to determine how much you can spend on social media tools. Planning your campaigns under your budget is thus crucial. Keeping an SEO checklist in mind should also be part of your budgeting process.
You need to know your target market to boost your customer interaction and sales. And the best way to figure out who your buyer is is to create a marketing persona. Marketing personas serve an important function in social media marketing. They help you determine your target audience.
In the absence of personas, how can you know which message will appeal, right? By humanizing target segments, your business can personalize marketing strategies. To create it, ask yourself two questions:
Who are the people you want to reach?
Figure out the group who would likely interact with your brand. Everyone will not need your product or service. But there will be certain commuinities where you will find such people who are looking for your service or products. Find out that community! It is one of the important aspect while of building your social media marketing strategy.
Who are your marketing personas?
A buyer persona is an imaginary example of what a particular demographic can look like.
Thus, consider your marketing persona when deciding on your social media strategy. If you get this right, you’ll see a boost in customer loyalty and satisfaction.
You will greatly enjoy having a good understanding of search intent. A lot of SEO today is driven by the intent of the searcher. Search intent is to discover information about your surroundings. It is important to keep in mind that when search intent is set, it will attempt to answer at least 95% of the searched query.
Most top results are blog posts or videos. This is because most internet users first want to learn, then buy. Having learned from the provider, customers search for products to purchase. People type keywords either to shop or research when they type in the search box. Thus, you should try figuring out the level of certain questions.
During a web search, people usually land on blogs if they use one or two keywords. But, when the search is more specific, customers are directed to eCommerce sites.
When it comes to ranking on page one, understanding search intent is paramount. Thus, assess where your customers are in their search intent stage.
User-Generated Content (UGC)
Online sales are rising as never before because of the ongoing pandemic. UGC enhances your brand’s credibility and maintains customer loyalty during these trying times.
In a socially savvy era, brands must create true, authentic content. As a complement to personal recommendations, UGC can help your brand. These are some of the reasons why UGC is useful. It serves as an unbiased source of information, builds trust, and establishes a community.
Moreover, you’ll be saving money while promoting social media growth. In short, an effective social campaign and a strong UGC campaign yield great results. Additionally, it can enhance customer relationships and boost your brand. Thus, incorporate UGC into your social media marketing campaigns to gain the most from it. Besides, you might consider setting up a Facebook Shop, which can help you sell.
There are many social media platforms with unique features and demographics to support your social media strategy. But blindly running a campaign on every platform can end up wasting a lot of your valuable time and money. So choosing the right social media channel is very important. As you’re probably wondering if Facebook, Twitter, or Instagram is best for your business.
It may be best to take a step back and evaluate your social media strategy altogether.
You should focus on these for starters:
- Define target customers.
- What’s your industry?
- Which channels already bring traffic?
- Determine where competitors are on social media.
- Establish social media goals.
It will be very easy for you to choose the right social media channel after answering these questions. Moreover, Artificial Intelligence can provide you with a significant competitive edge.
As said earlier, you must perform a competitive analysis. You will also be able to see what tactics and channels work for your competitors, and which don’t. This can help you formulate a social media campaign strategy.
Some key things to watch out for are:
- Social media channels used.
- Type of content shared.
- Frequency of updates.
- Results generated.
Also, to monitoring your competitors, you also need to watch out for their mistakes. You can use their errors to learn and gain an advantage over them.
Your social media content can elevate your brand significantly. It can also help in turning your followers into fans.
Social media marketing is less about advertising and more about building relationships. You can accomplish this by sharing relevant content to keep your audience engaged.
It is important to identify specific goals, create posts aligned with them. Following this, you can distribute them across the right channels. The goal is to create engaging content. Then you can carefully monitor results and adjust strategy over time.
Focus on these while creating your content:
- Convert your customers using content.
- Build a social content calendar.
- Continue to engage consistently
And if you want to garner more leads, consider the storytelling approach.
Social media monitoring is the process of finding out what is being said about a brand, person, or product on social and online channels. You should determine a plan for monitoring and analyzing your social media actions. This will also give you a better sense of your strengths and weaknesses. Then, you’ll know how to improve your social media content and what steps to take.
Reasons Why Your Social Media Strategy Doesn’t Work
Social media marketing seems like the perfect solution, right? Yet, many businesses find that it is easier said than done. Here are a few reasons why your marketing strategy doesn’t work.
You don’t advertise
The advantage of social media ads is that you can target specific users. This will help you reach a wide audience and improve click-through rates. So be sure to spend a dime or two on advertising.
You’re not interacting
Interaction with your audience on social media is the key to building brand loyalty. You should seriously consider responding to their comment. Doing so will enhance your credibility and authority.
Consider data mining
You won’t know your exact target market until you use data mining methods. Data will help you figure out your target audience and help leverage your brand. This will help target specific leads and get the most out of your SMM strategy.
You need good content
Good social media content will hook people, so figure out how to get them to stop and click. And if you can’t do it on your own, hire a professional. Your content strategy should include creating fresh, engaging content. This will help you interact with prospects and even get user-generated content.
A good social media strategy enables you to achieve long-term success. Despite this, putting one together is tricky. But, if you plan and deal with each step above, you’ll already be ahead of the curve.
Nevertheless, if you are confused about something, you can rely on us. Businesses in Melbourne, as well as all over Australia, can gain a competitive advantage online by using our cheap SEO solutions. Our SEO service and Digital Marketing Services for small businesses are tailored for your needs. This makes it affordable for everyone!
Feel free to dial or drop a line whenever you want! It will be a pleasure to talk!
email: [email protected]
Need to check the errors of your website? Or change the design maybe? Be sure to visit: https://www.tweakmywebsite.com.au/
Since the past year, COVID has been plaguing the world and shutting down many companies. This weighed heavily on small businesses too. And they now need to move to another platform. The best way to achieve this is to use online platforms to reach customers.
Facebook Shops is one of the latest social commerce tools introduced by Facebook. It enables small businesses to target large markets. In addition to helping small businesses generate revenue, Facebook Shops is free, making it a great way to leverage the power of social media.
In this article, we will help you set up your Facebook Shop and understand how they work.
How Do Facebook Shops Work?
Facebook Shops are as the name implies, virtual shops. And it can effortlessly be created directly through your Facebook page or Instagram account. This allows customers to discover, share, and buy without leaving the social media platform. Additionally, it enables struggling small businesses to sell online very easily.
Does it Charge a Fee?
Facebook Shops do not charge a fee. Zuckerberg hopes that as more businesses open shops, they’ll also invest in advertising. However, there is a fee when a customer completes their transaction in your Facebook Shop.
To make that happen, you’ll need to use Checkout, Facebook’s payment-processing product.
Increase Your SEO Traffic and Conversion
Get a FREE SEO Audit Now!
What are the Benefits of Opening Facebook Shops?
As the owner of a small business enterprise, you can easily set up a shop on Facebook. In addition to being free, it adds a great deal to your brand image. As you will gain increased credibility and authority by having a reliable store on Facebook. Additionally, your customers can contact you directly through messenger.
This makes it easier to run a business. Finally, Facebook shops make it convenient for customers to place their orders.
Why Would I Want a Facebook Shop?
Facebook Shops allows any business to create a compelling online shopping experience that customers will like. Also, it improves customer experiences and creates stronger bonds with them. Here are some benefits of launching your shop:
- You can develop a Facebook Shop without a website.
- You can present into categories and collections.
- Therefore, add an unlimited number of products.
- Respond to customer queries quickly
- Collect payments easily
- See your sales and visits stats,
- And even integrate with an eCommerce platform.
How to Open a Facebook Shop?
Okay, so now that you know about the amazing benefits of opening a Facebook Shop. We need to work on creating one, right? Here are the steps to setting up a Facebook store:
- If you do not have a business Page yet, consider creating one.
- Then go to your Commerce Manager
- On the Create your shop page, click Next.
- Choose a checkout method. And click Next.
- Choose a business page on Facebook. Click Next.
- From here, choose your Business Manager account or create a new one. And click Next.
- Select the catalog you wish to use and click Next.
- However, remember that you can’t change your catalog later.
- Review your shop details.
- Accept the Seller Agreement and click Finish setup.
- Finally, you’ve now created your shop.
Next, you’ll want to:
- Add items you wish to sell to your catalog.
- Also, create a collection of items for your shop.
- And remember to personalize the looks.
- Finally, make your shop public.
- People can view your shop once Facebook reviews and approves.
With all the benefits a Facebook Shop offers and how easy it is to set up, let’s get started. Create your Shop, invite more customers, and maybe spend a dime or two on advertising. You’ll be up and running in no time!
I hope this information helps.
However, if you are not sure about what to do then you can rely on us. You can enjoy cheap Digital Marketing & SEO solutions from us in the Melbourne area and all over Australia. This SEO service for small businesses is specially designed. Thus, it is affordable to all!
Feel free to dial or drop a line whenever you want! It will be a pleasure to talk!
email: [email protected]
Social media marketing boosts brand awareness, visibility, and other factors resulting in sales. It promotes branding through sites like Facebook, Instagram, and others.
Social media marketing is an essential component of Digital marketing services. With the support from other sectors, social media marketing can do wonders.
According to Forbes, 97% of marketers are using social media to boost their business. And 78% of salespeople outsell their peers by using social media.
That is, social media marketing helps businesses improve brand image and reach clients. Social media makes it easy for customers to contribute to the brand messaging as well. Yet, not every business is eager to use this affordable medium.
In fact, studies show that half of all small businesses do not promote their business on social media. If the latter sounds like you, go ahead and read on. And learn how social media marketing can help you grow a solid business:
What are the Benefits of Social Media Marketing?
Many companies slash their marketing budget to save money. But promotion is crucial to selling. Social media marketing will save you here. It also helps businesses keep in touch with customers easily.
The good news is that even a short amount of time in social media matters. As HubSpot reports, 84% of marketers were able to boost traffic by using social media only six hours per week. It also helps reduces costs without compromising results. In addition, social media paid promotion is usually cheaper than other forms of marketing. Ads on Facebook and Twitter can be affordable, depending on your campaign.
Increased Brand Awareness
Social media is an effective digital marketing tool that builds your business’s visibility. It’s less costly too.
Also, a strong social media strategy will boost brand awareness. As a result, you will be able to connect with a larger audience base. Study shows that 91% of marketers say that social media boosts brand exposure.
Start with, creating a business page and work on gaining followers. You can then go for paid promotions for extra boosting.
And make sure to have people interact with your post. It will help to increase brand awareness and followers.
Improved Web Search Rankings
Social media can influence web searches, but it can’t directly affect rankings. Thus, by sharing links on your page, you can easily drive traffic to your site.
A study says, over 58% of businesses that use social media see improved search engine rankings.
Besides, you can also increase your site ranking by promoting content on social media. Because creating quality content will bring you more leads. And more time spent on your page indicates to Google that your page is valuable. Also, it helps you to be ranked higher in the SERPs as well.
Customers prefer human responses over automated ones to their comments. And using social media is a great way to interact with them. Thus, respond personally if you wish to enhance their experience. This will help your brand be easily remembered during a problem.
So, whenever you post, consider converting a lead into a loyal customer. Try responding to comments with a personal touch. If you do, your conversion rate will be higher. Remember, brands that go out of their way to please customers tend to gain loyalty.
Improved Brand Loyalty
For small businesses, it is a must to have social media marketing strategies. As they cannot invest a huge amount in customer satisfaction. But once you reach a certain level, you will start to receive loyal customers for your brand.
One study found that social media marketing improves customer loyalty. Thus, connecting with your leads will help to build stronger relationships. Moreover, if you commit yourself to your clients, you will surely win their hearts.
Increase Your SEO Traffic and Conversion
Get a FREE SEO Audit Now!
More Brand Authority
Customer satisfaction and brand loyalty are vital to your business’s success. And satisfied customers will tell others about your business.
Businesses appear more credible when they post original content and respond to customers. Therefore, focus on both customer satisfaction and brand loyalty. And once you have some satisfied customers that speak highly of your brand. Wait and watch, as they will do the advertising for you.
And speaking of conversion, more visibility means greater chances for conversion. As each post encourages viewers to visit your website and increasing website traffic.
Studies suggest, over 51% of marketers cite building relationships with consumers boosts sales.
So, be sure to convey a positive opinion of your organization to potential clients. The better the impression, the longer they’ll remember your brand. Social media marketing will also improve the credibility of your business.
And since consumers prefer dealing with people, social media helps them feel more at ease.
In an era where people use social media to stay connected. Why not throw your brand into the mix?
Some Tips That You Need
Social media can be useful for marketing. But there are some rules to win the game. Here are a few tips to generate more social media engagement:
Use Great Visuals
Visual appeal is what gets people to stop scrolling and read your post. So be sure to focus on visuals. And by combining great content and images, you’ll boost search engine traffic in no time. Make sure they are user-friendly & relevant to your audience.
Write Good Copies
As we just said, remember if pictures get people to stop, good writing makes them click. And if they find your content useful, they will gradually start to rely on you. Thus, always create engaging content that offers value to your customers.
Don’t Always Promote
Don’t post about your business or products every time. Share industry-related stories and articles to gain engagement with a larger audience. This will also assist you in collaborating with other organizations within your niche.
Use Relevant Hashtags
If you’re not using hashtags, you are missing a lot of opportunities to get noticed. Hashtags play an important role in social media marketing. It is an excellent way to organize and makes content more discoverable. It also gives users access to relevant content from people and businesses. Thus, make sure to include proper hashtags in your posts.
Remember that your audience is always distracted. And as statistics suggest, they only have a three-second attention span. So be sure to use these three seconds wisely. You can do this by keeping your content short and easy to read. Furthermore, it will help you communicate clearly and engage audiences.
Post at Key Times
This depends on the social media platform you are using. But be sure that you’ll get a huge audience with the right timing. Research online and figure out the best time is to post on social media platforms. Also, keep an eye on the post frequency.
Involve the Readers
Finally, involve the readers. Try to put engaging questions into your post to encourage discussion. This will help you get more reach. Additionally, it will help you gain more brand authority. And in the long run, customers will rely on the information provided by you more.
By now the importance of social media marketing should be clear to you. If your business doesn’t already have the appropriate profiles, consider creating them ASAP!
Get a few likes, shares and keep on posting engaging content. But, remember to focus on customer satisfaction as well. This will help build a strong brand presence on these platforms. Hence, with the right strategy, traffic will grow, SEO will improve. And most importantly, your conversion rates will skyrocket.
However, if you’re not sure, then we can help. Get affordable Digital Marketing and SEO services from us in Melbourne and all across Australia. Feel free to call or drop a line whenever you want! It will be a pleasure to talk!
email: [email protected]
Social Media Marketing is the roaring buzz today. 3.5 billion people around the world are actively using one or more social media, which makes 48% of the world population.
Every other business owner is trying to earn their chunk from the vast open ended opportunity hidden in the reputable social media platforms.
While Social Media Marketing has brought huge success to many, there are others who are struggling at this. Due to some reasons their social presence is not striking, users are not engaging with the contents. Or they are not getting enough followers in the first place.
What are their social media marketing problems?
Today we will discuss some of these problems which are hampering the efforts of thousands of business owners from getting engaged with their potential customers.
We will talk about the main social media mistakes that entrepreneurs do and they need to stop it immediately.
Social media is a platform open for all to get in touch with potential customers. If you are not doing the right things, someone else will do it and take your customers away, it is as simple as that.
Common Social Media Marketing Mistakes to avoid in Facebook
First we need to talk about the pioneer and giant of all social media, Facebook. Currently 2.7 billion people are monthly users of Facebook. So you can easily guess its endless potentiality.
Though more people are using facebook correctly these days, still there are many things that are missing. Especially after the vigorous update of facebook’s appearance in 2020, many users are found managing the facebook pages comparatively more complex than before due to its new interface.
Social Media Mistakes in Facebook page management
1 . Comments and the Replies
Anyone can read the comments on a facebook post and make comments too. In many cases companies ignore to reply to the facebook comments made by customers. It becomes way worse when a negative comment is left alone or deleted even.
The ideal practice will be to address all the comments, whether they are bad or good. In case of a good comment, a warm thank you will be a great way to respond. However in the cases where there is a negative comment, utmost care must be taken.
You must reply to the comment publicly in the first place. You might contact him via facebook messages or other methods for further reason. But a public reply must be made so other users do not get the chance to develop the mindset that this company is careless about complaints.
2 . Is it the right audience?
Regardless of your marketing efforts being paid or organic, you must be careful about the audience that you are targeting. Who are your audiences and what are they looking for usually? Also get information about your followers regarding things like their average age, sex etc.
If you own a lingerie shop and most of your business page followers are men, it’s less likely that you will get engagement in your posts. So you need to fix this before developing your marketing strategy. The products you are promoting must match the taste & usability of the followers. Think again and ask yourself, most likely, who will buy your products?
3 . The right Marketing Strategy vs Post types
You need to find the right marketing strategy, Its a well known fact that without strategy, much of the efforts will fail. But at the same time you need to adjust your content and posts along with your strategy. The post types, your strategy and the audience, all must be aligned with one another.
For example, some business owners will post and do marketing with videos and podcasts, some with images and others will combine both. You need to find out which one is most appropriate and effective for your business type.
Not all businesses are suitable for the same content type. That means, all strategy may not work for you as well. That is why we always advise you to develop a customized social media marketing strategy that is specially adaptable with your business type.
Not using stories is one of the common social media mistakes done by business owners. Stories brings a lot of impressions. It also gets engagement from relevant followers. In many cases, organic posts fails to reach the followers due to many reason. This is why Facebook story can be another great way to reach followers with lucrative offers.
Mistakes to avoid in Instagram
1 . Buying followers
It is one of the popular and serious mistakes that is done by most business owners. In most cases the followers are from fake or irrelevant accounts. Sometimes bot services are also available to generate comments.and reactions. All of these practices are highly avoidable.
A big community will not ensure any success unless it is relevant. It might initially look something attractive but deep down it doesn’t carry much weight at all.
2 . Not using hashtags
Another common mistake is not to use hashtags. But hashtags are very important in instagram. Relevant hashtags will generate relevant impressions and therefore more user engagement.
Instagram allows up to 30 hashtags for each post. But before using, you must research relevant hashtags for your image that is related to your product or service. This will increase the percentage of relevant impressions.
3 . Using low quality photos
Another so common mistake. Instagram is all about good looking and lucrative images. Also many users will neglect the descriptions and bio sections. Use them properly to describe what your business is about and may be some key features if possible.
4 . Not using stories
Many users tends to ignore the story feature in instagram. But it actually works pretty nicely. As much as facebook, instagram stories are great ways to increase user engagement. These are free options to reach more followers organically and you should not refrain from using them. Moreover there are many interesting filters in instagram which will make your stories interesting. Too.
Bonus Tip: Entrepreneurs or business owners should switch to Instagram business accounts as soon as they can. Instagram business accounts give us a lot of new features, Instagram Analytics is one of them. From this you will be able to know more about the users, their behaviours and many more.
Marketing Mistakes to avoid in Twitter
Twitter is another major social network. Around 152 million people are actively using twitter. That simply means that a lot of your prospective customers are also using it.
To make the best out of twitter, you need to avoid these mistakes:
1 . Do not make tweets too long
Twitter is not a place where people would like to read things in detail. They are looking for the main theme of the event or news may be in a couple of lines at best. So making it longer will not help. Keep it on point and short.
2 . Not Responding to retweets
Lots of users do this mistake may be due to their shortage of time. But this is not a good idea at all. Engaging with retweets will allow you to get in touch with prospective clients and followers, Also it shows the activeness of your account and the attention that you pay to it.
3 . Too many Retweets
Retweets are of course good. But You have to maintain a certain number per day and do not exceed that. Keeping retweets relevant to your business is another important factor. Irrelevant retweets will look like you are seeking too much attention. The best idea is to retweet only those posts who have mentioned your business name.